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How to Soft Launch Your Mobile App for Optimal Success
Rating: 4.4 out of 5(37 ratings)
144 students

How to Soft Launch Your Mobile App for Optimal Success

Discover how to build a minimum viable product (MVP) and how to test your app idea to ensure maximum success.
Created bySteve Young
Last updated 6/2018
English
English [Auto],

What you'll learn

  • You will discover how to NOT spend all your budget on developing the app.
  • How to market your app pre-launch and get early beta users.
  • How to build an app that people actually want.

Course content

4 sections • 13 lectures • 1h 32m total length

  • Project Overview7:56

    Learn how to soft launch your mobile app to maximize success, using acquisition model and revenue model, beta users online and offline, and platform strategies for iOS and Google Play.

  • Why You NEED to Soft Launch12:16

    Master a balanced soft launch strategy to attract early users, validate features with a functional prototype built without code, and prioritize marketing over development for launch success.

  • Don't Forget This One Thing1:35

    Keep the soft launch version under 1.0 with iTunes Connect, and avoid 1.x labels. Frame version 1 as the live release to tell a stronger press story and set goals.

  • Soft Launch Goals9:03

    Set soft-launch goals with phase-based testing from 10 to 100 committed users. Focus on usability, retention, and monetization, then scale to 10k users with iap and ads.

Requirements

  • No tools or knowledge necessary. If this is your first app launch, then you definitely need to take this course.

Description

A successful soft launch is the best way to optimize your app or game for widespread release. A soft launch is a limited release of your app, usually on a regional basis, that allows you to see what the initial reaction to your app or game is like.

This technique has grown in popularity, with many developers trying the tactic before tackling major markets like the US, Canada, UK and other popular countries. There are many advantages to the soft launch such as receiving early customer feedback, gaining positive reviews and ironing out any bugs that you missed during testing.

Soft launch your game or app the right way and you can enjoy more than early downloads. Find out how to take advantage of a crucial stage in release and give users the best version of your app or game!

You will discover how to soft launch your app to maximize its potential for success. Inside this course, you will discover how to cheaply acquire beta users, what metrics you should focus on and what tools you should use to track your users.

Who this course is for:

  • Especially important for those launching their first app.
  • For intermediates and experts, we include strategies that will help you land an App Store feature.

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