How to show your ads only to people who convert!

Name: How to show your ads only to people who convert!
Rating: 3.9 (60 reviews)

Best strategies from an Ex-Googler that actually work.

Created byFaculty of Digital Education

Last updated 10/2017

English

What you'll learn

Run Google AdWords campaign with more conversions
Experience lower cost/conversion in their campaigns
Understand what are the suitable campaign settings for high ROI
Understand and decide which keywords to bid high on and which keywords to pause
Understand the concept of Bid adjustment
Understand how to choose favorable location settings for maximum benefit
Understand the dynamics of ad scheduling
Take a call on which devices are performing well and how to use it to your benefit
Learn how to create awesome ads
Learn the importance of tightly themed ad groups and how to effectively group keywords for maximum results
Techniques to prevent irrelevant clicks by adding negative keywords and how to choose negative keywords

Course content

3 sections • 10 lectures • 1h 8m total length

Introduction: What will this course cover?1:54
Have you created a campaign in Google Adwords to generate leads? Is it giving you leads but is costing you a lot?

While we can not deny that Google Adwords is a very powerful tool that can be used to generate business. It is also a hole which can suck all your money and not give you enough number of leads, which means that the money that you are spending to get each lead is very high.

It is very important to track the performance of your Google AdWords campaign, monitor different aspects from time to time and make certain changes or tweaks as per your observations.

Every business has a maximum cost that it can pay to get one potential customer.

In this course, we are going to look at some of the ways that you can reduce your cost per lead or cost per conversion in Google AdWords.
Setting the right Campaign Settings4:45
Campaign settings play a pivotal role in deciding the fate of any Google AdWords campaign. In this video, we will learn about the most effective campaign settings that can be used so that you get maximum number of conversions while keeping cost under control.
How to check that you have the right account structure?5:41
In this video, we will have a look at how your account structure can make or break the conversion game for you.
If you have keywords themed loosely in ad groups, it can adversely impact your account performance. Hence, we will learn how to check if you have the right account structure and how you can structure and group your keywords in a way that maximizes your conversions.
How to write awesome ads that convert?7:48
Do you know what is the first thing that a user notices about you?
Your Ad.

The ad copy that is displayed in front of the user conveys all the information about you to the user. It can either attract the user to click on it and make the purchase or the user can totally ignore it. While you want users to click on your ad, you also do not a click from someone who is confused and is not looking for your product.
In this course, we will learn how to write killer ads that will attract only the customers who are actually looking for your products.

Understanding Bid Adjustments6:26
In this video, we will learn what is meant by bid adjustments and how exactly does bid adjustment work in AdWords. We will learn its impact on the performance of our campaigns and how we can utilize this awesome feature that most people are unaware of.
How to decide which keywords to bid higher on?8:46
In this video, we will learn how to make changes to the keyword bids in the most effective way so that you get maximum number of conversions but at a low cost.
AdWords account gathers lots of data when your campaign runs. It is not possible to monitor every kind of data that is being shown to you. It can be pretty confusing. So we break it down for you and tell you what exactly you need to watch out.
Out of thousands of keywords in your account, you will be able to successfully decide which keywords are the heroes in your account and what to do about them.
This course will also help you understand which keywords to bid down on so that you can spend your money wisely on the keywords that are actually helping you get high ROI.
Show your ads only on the devices that convert?5:56
In this video, we will learn how to see which devices are performing well for us in terms of conversions. We will also learn how to ensure that our ads are shown more often on the devices that bring in revenue for our business.
How to show your ads to right people in right locations?7:17
Your ads show to millions of people located in so many locations. But not all locations work equally when it comes to conversions. How will you come to know which locations are working for you and which locations are only draining your marketing budget without giving you any results?
In this video, we will learn how we can look at the segmented reports at the city level (or even more granular) to check where are our converting customers located. We will learn how to ensure that we spend our money only on showing the ads to people who actually convert.
How to choose the right TIME for your ads?3:30
Do you know your ads run all the time when you create them on Google Adwords. But what if you do not want to show your ads during night time or during specific hours of the day?
Why waste your precious ad dollars by showing your ads during the time when your business is not operational?
In this video, we will see how we can schedule our ads to show them at the right time to the right people.

How to choose negative keywords & how to add them to your campaign?16:53
When you run ads on Google AdWords, a lot of clicks that you receive might not be relevant to your business.

This is the reason it becomes important to take measures to avoid those irrelevant clicks and avoid all the cost that is not bringing in any revenue.

One of the most effective methods to do that is adding negative keywords to your campaign.

In this video we will understand what are negative keywords and how to decide which negative keywords are suitable for our campaign. Then we will have a look at how to add those negative keywords to your AdWords campaign in your account.

Requirements

You should be able to use a computer

Description

This course will provide you with very deep insights into how to analyse your AdWords account performance and then make changes to your account based purely on facts, thus eliminating the guesswork.

At the end of the course, you will be able to:

Show your ads only to the right people
Bid only on the keywords that convert
Make use of very powerful levers other than keyword that will shoot up your conversions
Spend money only where you will get results
Avoid all the irrelevant clicks and cost
Get maximum ROI on your marketing expenditure

About the Trainer:

This course has been designed by an ex-Googler after working with hundreds of Top tier clients from across the globe. Over the years, she has handled a portfolio of clients from diverse backgrounds ranging from travel, healthcare, auto, media and entertainment to food and beverages and branded apparel. Some of them include Nike, Tiffany, Chanel, Prada, Louis Vuitton, Emirates, Cathay Pacific, Etihad Airlines, Hilton Hotels, Tripadvisor, Kayak, Expedia, Disney Studios etc.

Thank you so much for taking the time to check out this course. We know you're going to absolutely love it, and we can't wait to share our knowledge and experience with you on the inside!

Why wait any longer?

Click the green "Take This Course" button, and join this course 100% risk free now!

Who this course is for:

Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
Small Business Owners who want to increase their sales and revenue at a lower cost
Marketing professionals who want to understand advanced strategies that will give them an edge at their workplace
Students who want to develop a set of professional marketing skills
Freelancers who want to give killer conversions to their clients to get more business from them
Beginners and more advanced AdWords users who want to know about advanced strategies

How to show your ads only to people who convert!

What you'll learn

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Course content

Introduction, Account Hygiene & Right Account structure4 lectures • 20min

How to do bid adjustments to get maximum ROI5 lectures • 32min

Preventing Irrelevant clicks1 lecture • 17min

Requirements

Description

Who this course is for: