How to Set Up Your New Business From Scratch
What you'll learn
- Learn how to pick a business name
- Register a new business
- Manage basics behind company accounting
- Setup IT infrastructure - email, phone, files, etc
- Learn basics for planning, organization, and keeping the business running smoothly
- Understand the different types of marketing available
- Setup online marketing campaigns
- Create a website from scratch
- Understand and start building social media presence
- You should already have a business idea and be ready to action that idea
- The course will not cover your business idea or what you need to do to expand your business
- The course will provide actual outcomes – this is a “how to” guide for actually getting yourself running and what to consider for the first year
- In this course, I will be setting up a sample business from scratch using a number of different cloud based business services and websites - most of which will be using free trial accounts. You do not need to sign up for these to complete this course. If you wish to setup your business in the same way, I will be providing recommendations and suggestions on which services to use throughout this course.
Are you thinking about starting a new business?
Have you just started a business and want to know what to do next?
Do you have an existing business and need to outsource some tasks to external consultants?
Do you want to streamline your existing business or set it up in the "cloud"?
If any of these apply to you, then this course is perfect for you! This course is a "how to" guide for setting a new business up from scratch. We will walk through step by step how to turn that business idea in your head into an actual company and go through important considerations to think about along the way.
This course is a mixture of presentations and exercises. In our exercises, we will create a sample business from scratch. This includes the following:
- Looking up various business names to check if we can use them
- Registering our business through a legal website
- Purchasing and registering a domain name
- Registering a "Doing Business As" name
- Setting up Accounting Software
- Setting up Productivity Software
- Setting up Business Class Email
- Setting up Filesystems and Backups
- Setting up Business Telephony
- Creating and Finding Document Templates
- Designing and Documenting Business Processes
- Setting up a Customer Relationship Management system
- Choosing Stock Photos
- Building a Website From Scratch
- Creating a Pay Per Click Online Marketing Campaign
- Setting up Social Media
- And More!
With today's business services and technology in the "cloud", it never been easier to setup and organize your business effectively - but there are so many choices, and it is confusing! Don't worry about the technology - this course is targeted for all users - you do NOT need any background in legal, business, IT, or accounting. I'll show you which business services to pick and the correct way to configure and use them. The only thing you need is the desire to turn your business dreams into reality!
This course will save you time and significant money by allowing you to either:
A. Learn how to do common business setup tasks yourself by following our step-by-step exercises
B. Understand the details and language behind a business task that you are planning on outsourcing. This will drive down the total cost of the task from your external party as well as improve the quality of the final output by allowing you to ask the correct questions and define the project more accurately. The cost of this course is a fraction of the cost getting something wrong with an external consultant.
Please look through the course curriculum to see all the topics we will cover. Thank you for your time and let's get your business up and running today!
Who this course is for:
- Any entrepreneur planning on starting a new business - whether it is a home-based business or the "next big thing"
- Existing small business owners just starting out
- Established small businesses wishing to streamline their business or migrate their business to the "cloud"
- Consultants wishing to provide business startup services to new businesses
- This course is probably not for you if you are looking for ideas on growing your business ideas, such as how to get venture capital funding
- This course is probably not for you if you are looking for more of the "feel good" aspects of starting your business, such as how to stay passionate, or how to become an effective leader
Edward Wong is an experienced and focused business and IT consultant with over 17 years in the consulting industry. He has worked previously as a manager for Accenture and as a solution architect for IBM, and his clients have included many Fortune 500 companies.
He recently started and now runs Pacific One Solutions - a company that provides IT solutions targeted for small to mid-sized businesses. In his free time, he works as a tutor - teaching his students skills in business and / or computer programming.
He is passionate about sharing his experiences to help build the next leaders of tomorrow!