Google Ads (Adwords): Run Successful Search Ad Campaigns

Before you start creating the actual ads, you have to create a campaign. In this lecture, the trainer explains what is a Google Ads campaign and the different settings available at the campaign level.

Google realizes that advertisers using PPC have different products or services and different objectives. Google Ads offers a set of campaign options you can choose from depending on your marketing objectives.

Whether you’ve just started running ad campaigns or have been advertising on Google for some time, different types of Google ads work differently. Google Ads’ metrics help you to measure your performance. Watch this lecture to learn more.

Location-based searches are on the rise. One of the options that Google Ads(Adwords) offers is location-based targeting. In this lecture, the trainer will take you through different location settings available at the campaign level and how this can help you increase ROI.

Language targeting lets you reach an audience that speaks one or multiple languages, allowing you to reach your users even if they're physically located in non-native areas. Watch this lecture to learn how you can Google Ads’ language settings accurately.

When marketing your products or services, you need to allocate the budgets in an appropriate and cost-effective manner for all your campaigns. The trainer will take you through the different budgeting settings available under Google Ads.

Just like the budgeting strategies, Google Ads also allows you to create your own bidding strategies based on your campaign type and advertising objective. Watch this lecture to learn how you can create your own Google Ads Bidding strategy.
A more detailed tutorial on the bidding strategies is covered in section 4.

The beauty of Google Ads is that you can narrow your audience on the basis of not just their devices but also age and much more. Learn about the other settings that Google Ads(Adwords) have to offer.

Watch this lecture to get a quick recap of everything you’ve learned in this section while creating your own mock Google Ads campaign.

In Google Ads, ad groups are a collection of ads that aim to target the same or similar keywords. What are ads and keywords? Watch this video to learn!

In this lecture, the trainer will take you through the things to consider while structuring your ad groups and the different settings available at the ad group level.

Keywords define when a search result will be triggered. And when running Google Ads, keywords will help you define when you want your ad to be triggered. Learn more about keywords and how they work.

Keyword match types are the parameters that you can set on your keywords to control which searches trigger your ads to appear. This lecture will take you through all the match types, how these keyword match types work and how to choose your match type.

Negative keywords or Negative match are the keywords that you don’t want your ad to appear in searches for, but that you think it might show if you don’t specify otherwise. Watch this video to know why negative keywords can be beneficial while running Google Ads’ campaigns.

In this lecture, the trainer will take you through the process of picking relevant keywords for your Google Ads campaign and where to add them to the Google Ads Dashboard.

Your ad may appear based on the similarity of your keywords to the person's search terms, as well as your keyword match types. So selecting the right keywords is very important for any Google Ads campaign. This lecture will introduce you to tools that will help you select the right keyword based on your goals and budgets.

Each bidding campaign is designed to help you achieve the goals that you have set. Google provides you the option to either manually set your bidding strategies or to go ahead with the automated strategies. In this lecture, the trainer takes you through how to form Manual Bidding Strategies for your Google Ads Campaign.

Google Ads’ Automated Bidding Strategies are designed to do your work for you. How does this happen? Watch this video to find out how automated bidding strategies work, how to maximize clicks and when should you use this strategy.

When running Google Ads, your aim may be to get as many conversions as possible within your daily ad budget. Learn how to effectively use automated bidding strategies.

In this lecture, the trainer will explain how to actually implement the Manual Bidding Strategy and the Automated Bidding Strategy for a successful Google Ads Campaign.

Google Text Ads are one of the most effective ad formats for advertising on Google’s Search Network. Watch this video to learn everything there is to know about creating Google Text Ads that hook your audience from the word ‘go’.

Google Ads’ come with their own set of character limits. Ad Extensions are the recommended way of overcoming these character limits and providing your potential customers with more information. This lecture covers the Google Ads’ Extension feature in detail.

Google is a search engine with the first and foremost priority to be trustworthy and transparent. As such, Google Ads’ has certain policies and compliances that an advertiser should follow. Learn about these compliances and best practices for Google Text Ads in this lecture.

When someone searches for information, Google will look at the existing Ads advertisers’ pool and determines if there’ll be an auction. Learn about the Google Ads Auction process in further detail in this lecture.

Google’s reach is so extensive and the ad spaces on the SERPs are limited. People are competing for the 1st position. In this lecture, the trainer will explain the relevance of Google Ads Quality Score to your keywords and landing pages and some tips on how to keep your Quality Score high and ad expense low.

Tracking the performance of your Google Ads is extremely important. Why? Because you can revise and modify your search engine marketing strategy depending on the Ads’ statistics. Watch this video to learn about all the indicators you should look out for and the benchmarks you should set for yourself.

You’ve done it! You have successfully reached the end of your Google Search Ads training and now you are ready to create search ads that drive traffic and business. Find some more tips on formulating your own Search Engine Marketing strategy in this parting video!