
Learn how to organize and structure an online instructor business, build a public profile, plan courses long-term, and market through landing pages, promos, and social channels.
Learn to build a sustainable online instructor business on Udemy by creating high quality e-learning products, selecting hot niches, using keywords, and leveraging promotion, support, and enterprise options.
Create a complete public instructor profile with a detailed biography, keywords, and language options, linking social media and websites to boost credibility, visibility, and course discovery.
Create your first course by following quality standards and testing your video for feedback; join the instructor Facebook community to refine your profile and publishing readiness.
Define clear course goals, set privacy and access options, structure content into sections and lectures, publish, and optimize with descriptions, resources, previews, and analytics for better reach.
Follow a step-by-step course creation plan: define sections and lectures, build the curriculum, and prepare the course page with title, language, image, pricing, coupons, automated messages and checklists.
Access essential course creation information through the instructor community, news, and support; learn to use announcements, promotions, and trust and safety guidelines to run a successful online instructor business.
Discover how to find up-to-date information about Udemy outside the platform by engaging with Facebook groups, LinkedIn groups, and studio communities to gather reviews, coupons, and course feedback.
Understand how to build a compelling Udemy landing page by organizing content into sections with lectures and quizzes, and optimizing titles, subtitles, and descriptions for SEO.
Design the course image to capture attention with a simple center image, a background, three icons, and a dynamic hero that expresses the concept using only images and no text.
Learn to create the best promo video that drives student enrollments by showcasing benefits, outlining ideal student descriptions, and delivering a clear call to action with engaging visuals.
Define course prices and coupons by currency, include free options, and set discount rules and expiry. Create automated onboarding and completion messages while leveraging promotions and affiliates to boost revenue.
Optimize Udemy organic ranking by aligning title, subtitle, and description with relevant keywords, while expanding lessons and bonuses to boost ratings and enrollments.
Identify a topic by leveraging your expertise, passion, or work experience to design a course that solves real problems. Gather insights from conversations, forums, surveys, and observation to refine ideas.
Identify hot Udemy topics by researching trends, breaking them into focused niches, assessing competing courses, and elevating your own course with better videos, more exercises, and practical case studies.
Identify market demand for your topic by researching trends across Amazon, eBay, ClickBank, Commission Junction, Google Trends, magazines, and news to spot audience problems.
Identify niche ideas for online courses by using keyword planner tools to research search volume, trends, and competition, then tailor projects like project management and advanced Excel training.
Brainstorm a niche aligned with your passion and expertise, validate topics with hot topics, surveys, and google keyword planner, craft a differentiated course title for spinoffs in service and consultancy.
Gather and structure course content from reports, documents, books, magazines, and blogs. Outsource parts when needed and update existing courses to keep topics fresh and relevant.
Gather ideas from the internet and existing courses, reorganize knowledge into a structured skeleton, and build sections with your own value-added explanations.
Break down your topic into multiple courses for different applications. Build levels, extensions, and bonuses to create a long-term online instructor business blueprint.
Plan long term by expanding from an existing course using blueprints to launch dedicated courses and database courses, continuously upgrading skills with marketing, copywriting, and new topics.
Plan your online course as a project, break it into modules and lectures, set timelines, create checklists and marketing content, then review, launch, and manage promotion.
Plan your course launch by coordinating marketing activities, reviewing content, and preparing emails, coupons, and promo posts across Facebook, Twitter, LinkedIn, and YouTube to drive sales.
Learn how to promote other services inside your course by showcasing your skills, linking to products, and using affiliate tools to grow customers, subscribers, and revenue.
Learn to continuously evolve your online instructor course by monitoring performance with Google Analytics and reviews, gathering student feedback, updating content, and promoting renovations for long-term growth.
Monitor course performance and analytics, update content for industry shifts and new versions, and apply student feedback to improve videos, exercises, and the landing page.
Explore a continuous improvement approach to pricing and promotion, using coupons, limited-time discounts, and platform testing on Facebook and Twitter to grow an evergreen online instructor business.
Promote your courses as physical products on Amazon and eBay, using PowerPoint-based visuals and a YouTube promo video, plus DVD or CD formats, shipping, and email list building.
Promote your online courses through an affiliate network, using rakuten linkshare links and coupons to drive sales, earn commissions, and cross-promote with banners and promo tools.
Create master classes and high-ticket coaching programs from your courses, promoting live events, live streaming events, and on-site training through websites and social media.
Promote and upload your courses on multiple e-learning platforms to grow your online instructor business, leveraging learning management systems and popular marketplaces.
Learn to monetize your online teaching by using YouTube channels, uploading course videos and promos, and using consistent thumbnails to drive traffic and enrollments.
Learn to leverage your courses to promote additional services and products—libraries, software, books, DVDs, and courses—through in-course references and affiliate links.
Use YouTube to establish your name, build authority as an online instructor, and boost Google visibility through keywords, while sharing studio photos, events, and social profiles to drive traffic.
Learn how to build a long-term online instructor business by using reports to attract experts, create high-ticket products, and drive revenue through linked offers and affiliate resources.
Break down your course by detailing topics into sections and lectures, add an interaction segment, include case studies and bonuses, and close with clear conclusions and resources.
Define the sections of your online course. Create and use newsletter templates, structure lectures, and deliver concise content to engage students and guide email campaigns.
Define your lectures by structuring sections with clear titles and end-of-section outcomes, then add lectures, quizzes, and resources like videos, captions, and descriptions for ranking.
Define three types of lectures and configure titles and descriptions, then upload videos or guides from a computer or library, with synchronization between video and presentation.
Learn to turn a report or ebook into a structured video course by identifying sections, creating focused 10–20 minute videos, and expanding topics into concise subsections for clarity.
One or more articles? Make it enticing. The storytelling process
How to create an ebook
How I created an ebook
Create and publish quizzes to engage students, adding multiple-choice questions with explanations and automatic scoring linked to lectures, including coding exercises.
Engage students with concrete examples, case studies, and guided exercises through videos, quizzes, and step-by-step resources that illustrate application and foster practice.
Include diverse case studies and real-world examples to demonstrate how concepts map to projects, from managing files in Excel to Visual Basic tasks, boosting engagement and long-term student outcomes.
Learn how to meet Udemy quality standards through checklists, differentiated topics, and a structured introduction, while delivering high-quality videos and practical exercises that satisfy the review process.
Explore how to build instructional videos with screen capture, media tools, annotations, transitions, and captions, while adding voice, interactive elements, and quizzes for online instructors.
Drag media from the library into a multi-track timeline, import from local drive or Google Drive, adjust gain, add transitions and text, then produce and share the final video.
Set the canvas to the final video size, place and resize camera feeds, and use fit options and background color to preview and finalize the media layout.
Learn to add captions and cursor effects to your instructional videos by typing captions, adjusting duration, and customizing font, color, and cursor size to emphasize key points.
| Improve an low quality video: Edit an existing Camtasia project and produce it as high resolution video |
How to produce a video once you have edited it with Camtasia and saved as Camtasia project
Edit a course video by adjusting text properties (font, color, alignment) and applying effects, while managing tracks, splitting sections, and syncing audio with video to balance background music.
Resize clips, split, insert tracks, and layer video with color, borders, and shadows in Fantasia for course videos. Synchronize microphone audio with camera video, or record separately and align.
Edit a PowerPoint project by rearranging parts and adding images, then record a voiceover only narration with a background image to create a complete presentation.
Record a PowerPoint presentation with the Camtasia add-in to capture slide show narration, audio from a microphone, and optional webcam, then edit and produce the final video.
Noise removal, Setup for video files, remove breathing with Audacity the open source tool to improve the audio quality of any media file
Learn to create engaging video presentations with Microsoft PowerPoint, recording your slides into videos, and using templates or blank presentations within the Microsoft Office suite.
Choose the correct PowerPoint video format using the design tab and slide sizes, choosing 16:9 or 4:3. Set the format at the start to prevent later element resizing and misplacement.
Master PowerPoint layouts and slide master to create consistent course presentations. Learn to choose templates, apply themes, insert logos, and customize placeholders for professional online course videos.
Master the slide master in PowerPoint to set background colors, layouts, and per-slide styles, letting child slides inherit formats, insert logos, and save the master for reuse across presentations.
Improve your results as an online instructor by applying simple PowerPoint alignment and layout techniques on the master slides, positioning logos, images, lines, and icons for clear, professional presentations.
Learn to customize PowerPoint backgrounds by selecting themes, colors, and templates, importing images, and applying changes across all slides.
Learn how to add objects to slides in PowerPoint, including shapes, pictures, text, and charts, and apply formatting, shadows, and effects to enhance your presentation.
Master formatting and combining objects in slides by merging shapes (union, subtract, intersect), creating holes, grouping, layering, and bringing elements to front or back to craft logos and visuals.
Master image and object formatting in PowerPoint for online presentations, including inserting, replacing, cropping, rotating, removing backgrounds, adjusting transparency and aspect ratio, and creating grouped composites.
Learn to remove backgrounds, select areas, and keep changes to create your own images using PowerPoint and existing images, add shadows, and format and combine images and objects.
Learn to align and distribute multiple objects in slides using top, left, center, bottom, and middle alignments, plus horizontal and vertical distribution to create neat, time-saving layouts for online teaching.
Learn to record and run a dynamic PowerPoint slide show, starting from the beginning or current slide, and navigate with the mouse to create engaging presentations.
Learn to make a presentation dynamic by applying slide transitions, animations, selecting objects to animate, and configuring animation parameters.
Explore slide transitions, including fade in and random bars, and learn how to apply, preview, and customize transitions across slides in PowerPoint, with dynamic content, sounds, and mouse-click timing.
Learn to apply entrance, emphasis, and exit animations to objects in a PowerPoint presentation, controlling when items appear, disappear, and react to clicks.
Learn to trigger and sequence animations in slides, using on click, previous, after previous, delays, and durations to control the order and timing of objects as slides appear.
Learn to use the animation pane to customize effects, set repeats and delays, apply triggers and sound, and manage timing to build dynamic, polished online presentations.
Explore the animation pane's advanced effects, adjust motion paths and start times, and use animation painter to apply the same animations to multiple objects, with timing controls.
Master practical slide animations to enhance online teaching. Adapt timing, duration, pan, reverse, and copy animations across elements for engaging lectures.
Discover how to create cartoons to add value to your videos and presentations, using simple object groupings and multiple strategies to explain topics and attract attention.
Learn to build cartoon characters by assembling grouped parts—hands, faces, and expressions—into a library, then color, resize, and arrange them with shapes and vector tools to create your own style.
Create cartoon characters and shapes, copy and paste components, and assemble them into simple designs for a website interface.
Learn to craft cartoon characters and complex objects for your online instructor videos by drawing facial features with controlled line weight, shading, and simple construction techniques.
Learn to create cartoon 3d shapes and characters by combining shapes, adding shadows, lines, and features like hair and faces for online teaching visuals.
Generate and manage a personal library of cartoons and images for your online teaching business, using PowerPoint to create reusable, professional course visuals for your site.
Customize cartoons by assembling images from your library, paste them into PowerPoint, edit with paint or Photoshop, and craft powerful, engaging presentations for your online teaching business.
Master narration techniques for online instruction by reading a prepared document aloud while presenting synchronized PowerPoint slides and animations, avoiding narration that overlaps with slides and ensuring seamless timing.
Explore tips and tricks for enhancing presentation layouts with animation, transitions, and picture insertions. Learn to use effects like fly out, boomerang, color and grid fades to improve slide performance.
Learn practical tips for building engaging online instructor presentations, including copy-paste workflows, arranging shapes, colors and borders, and using animations to sync talking points with faces and visuals.
Master animation basics by grouping shapes, manipulating motion paths, and adjusting timing to create engaging cartoons, previews, and slide shows.
Learn tips for creating engaging online instructor content with professional animations, slide-based presentations, and dynamic images and objects that change position, grow or shrink, and interact with on-screen text.
Master PowerPoint animation tips to zoom charts, emphasize growth, and control timing, speed, and sound effects for engaging online presentations.
Promote your course using humor marketing and an autoresponder with scheduled emails, and drive traffic via your website, udma announcements, coupons, social media, and forums.
Learn the email marketing process to reach target markets, build customer loyalty, and promote products through segmented, personalized emails, autoresponders, and strategic campaigns.
Add descriptions to lectures
Explore popular email marketing tools and services for online instructors, evaluating pricing options up to 500 contacts, features, and ease of use to run campaigns.
The importance of having a Facebook page
Boost your posts
Learn to use Udemy announcements to send educational and promotional messages, automate welcome and completion notices, and engage students with course content, reminders, and targeted coupons.
Learn how to promote tools and services alongside your course by offering free and paid versions, consultancies, and tiered access to applications to boost student engagement and revenue.
Set up course coupons to offer discounts, manage codes and deadlines in your dashboard, and promote courses or affiliates with shortened links and opt-in email capture.
Promote your online instructor course with Facebook ads, Twitter, YouTube, blog directories, press releases, articles, forums, and webinars to boost visibility, capture emails, and offer coupons.
Use press releases to announce new courses and promote free and paid offerings, boosting credibility and Google rankings for long-term online teaching.
Promote your online teaching business by engaging in forums like Warrior Forum and Black Hat Forum, offering promotions, discounts, or free access to attract and convert new students.
Explore how to promote and monetize your online business through social media, including Facebook ads and pages, Twitter, LinkedIn groups, Pinterest, YouTube, and forums.
Create and optimize a Facebook page for a brand or local business by selecting a category, entering essentials, and targeting audiences. Promote posts and monitor insights to boost visibility.
Set up a targeted Facebook campaign to promote your page, selecting audience by location, gender, and interests, configuring budget and duration, and leveraging offers and pixels to track conversions.
Promote your course on Twitter by creating a coupon-linked tweet and launching a campaign optimized for web site clicks or conversions, with targeted locations and languages.
Promote your online instructor business on LinkedIn by joining topic groups, engaging in conversations, and posting valuable content with links to your courses.
Learn social video strategies to upload and share messages across top video sites, optimize titles, descriptions, and keywords with thumbnails, and drive traffic to your sales page while boosting ranking.
Boost course visibility by offering a free course, related products, and limited-time offers to attract learners. Build credibility with video testimonials, regular announcements, webinars, and multiple course versions.
Promote your online courses with coupon websites to boost visibility, drive sales, and build loyalty by distributing promo codes across Facebook groups, Twitter, and coupon sites, while improving search rankings.
Design a course-selling funnel for online instructors, starting with a free offer to capture emails, then upsell via one-time offers and back-end promotions to boost revenue.
Design a Udemy marketing funnel using free course coupons to capture emails, upsell with one-time offers and discounts, and feature testimonials to boost course sales.
Discover how webinars promote online courses by comparing tools like Google Hangouts, webinars on air, Skype, GoToMeeting, and WebEx, focusing on live streaming, recording, and attendee engagement.
Offer ad hoc coupons and exclusive promos to keep recent students engaged, then add fresh content and host webinars while building groups to turn learners into repeat buyers.
The scope of this course is to share my method to create an online course and the strategies to create a long business as online instructor. In details in this course I explain the following topics.
Create your strategy for your business as an Instructor on Udemy: understand what you need to know and do before getting started.
How to identify and narrow down a hot niche
How to find content and get inspired
How to create your business plan as instructor:
The Split process: break down your potential course into several ones
How to project from your first course to the next future: the long term plan
Plan your projects
Plan your course launch
Plan your other services to promote throughout your course
Go Beyond Udemy
Promote your courses on Amazon and eBay as physical products
Cross promote (use your courses and others you are an affiliate for with coupons)
Create Master classes and high ticket coaching programs based to your students
Promote on other eLearning platforms
Monetize on Youtube
Expand your business (use your courses to promote other services)
Use Udemy to establish your name
Create resources to drive traffic
How to setup the Course creation process: design the course structure
Break down your course
Define the sections
Define the structure of sections
Define the structure of lectures
The type of lectures
How to build an article for a lecture
How to engage your students
How to create videos for your lectures using Techsmith Camtasia: my personal strategies
How to improve the audio of your videos
Use Microsoft Powerpoint to create videos and presentations
Course promotion - Traditional techniques
Email marketing campaigns
Udemy Announcements
Use your own website
Product launch strategies
Promote a tool or other services with your course
Make your course a best seller
Coupon secrets
Make it popular
Press releases
Promote on forums
Promote on Social Media
Social media marketing
Setup a Facebook campaign
Where to promote on Facebook
Setup a Twitter campaign
Where to promote on LinkedIn
Youtube strategies
The marketing funnel process
Strategies to create buzz around your course
Coupon websites
Create the course chain
Use Udemy as marketing funnel process: more courses in the funnel
Use webinars to promote your courses
Course versions and course levels
Make your students come back to you
Monitor your competition
Monitor other Udemy instructors
Monitor on other eLearning platforms
Monitor on Youtube
Monitor competitors of physical products (Amazon, eBay,….)
Find instructors to partner with
Track your performances
Use Google Analytics to track the performances of an Udemy course
Monitor your students’ feedback and the follow up process
The Promo Video Script strategy
Copywriting techniques
The Promo video script strategy
Tips and tricks
Use promo videos in your courses
How to setup your studio
The video production process
Setup your studio
Choose your video camera
Choose your microphone
Choose your webinar tool
Where to find royalty free content
Where to find royalty free music
Where to find royalty free images
Where to find royalty free videos
The critical key to success: partnership
The Udemy community
The Udemy support team
Mastermind groups
Live events
Your students’ network