
Learn how to organize and structure an online instructor business, build a public profile, plan courses long-term, and market through landing pages, promos, and social channels.
Learn to build a sustainable online instructor business on Udemy by creating high quality e-learning products, selecting hot niches, using keywords, and leveraging promotion, support, and enterprise options.
Create your first course by following quality standards and testing your video for feedback; join the instructor Facebook community to refine your profile and publishing readiness.
Discover how to find up-to-date information about Udemy outside the platform by engaging with Facebook groups, LinkedIn groups, and studio communities to gather reviews, coupons, and course feedback.
Understand how to build a compelling Udemy landing page by organizing content into sections with lectures and quizzes, and optimizing titles, subtitles, and descriptions for SEO.
Identify hot Udemy topics by researching trends, breaking them into focused niches, assessing competing courses, and elevating your own course with better videos, more exercises, and practical case studies.
Identify niche ideas for online courses by using keyword planner tools to research search volume, trends, and competition, then tailor projects like project management and advanced Excel training.
Brainstorm a niche aligned with your passion and expertise, validate topics with hot topics, surveys, and google keyword planner, craft a differentiated course title for spinoffs in service and consultancy.
Break down your topic into multiple courses for different applications. Build levels, extensions, and bonuses to create a long-term online instructor business blueprint.
Plan long term by expanding from an existing course using blueprints to launch dedicated courses and database courses, continuously upgrading skills with marketing, copywriting, and new topics.
Learn how to promote other services inside your course by showcasing your skills, linking to products, and using affiliate tools to grow customers, subscribers, and revenue.
Create master classes and high-ticket coaching programs from your courses, promoting live events, live streaming events, and on-site training through websites and social media.
Break down your course by detailing topics into sections and lectures, add an interaction segment, include case studies and bonuses, and close with clear conclusions and resources.
Define the sections of your online course. Create and use newsletter templates, structure lectures, and deliver concise content to engage students and guide email campaigns.
Learn to turn a report or ebook into a structured video course by identifying sections, creating focused 10–20 minute videos, and expanding topics into concise subsections for clarity.
One or more articles? Make it enticing. The storytelling process
How to create an ebook
How I created an ebook
Engage students with concrete examples, case studies, and guided exercises through videos, quizzes, and step-by-step resources that illustrate application and foster practice.
Drag media from the library into a multi-track timeline, import from local drive or Google Drive, adjust gain, add transitions and text, then produce and share the final video.
Set the canvas to the final video size, place and resize camera feeds, and use fit options and background color to preview and finalize the media layout.
| Improve an low quality video: Edit an existing Camtasia project and produce it as high resolution video |
How to produce a video once you have edited it with Camtasia and saved as Camtasia project
Noise removal, Setup for video files, remove breathing with Audacity the open source tool to improve the audio quality of any media file
Choose the correct PowerPoint video format using the design tab and slide sizes, choosing 16:9 or 4:3. Set the format at the start to prevent later element resizing and misplacement.
Master the slide master in PowerPoint to set background colors, layouts, and per-slide styles, letting child slides inherit formats, insert logos, and save the master for reuse across presentations.
Learn how to add objects to slides in PowerPoint, including shapes, pictures, text, and charts, and apply formatting, shadows, and effects to enhance your presentation.
Learn to make a presentation dynamic by applying slide transitions, animations, selecting objects to animate, and configuring animation parameters.
Learn to use the animation pane to customize effects, set repeats and delays, apply triggers and sound, and manage timing to build dynamic, polished online presentations.
Explore the animation pane's advanced effects, adjust motion paths and start times, and use animation painter to apply the same animations to multiple objects, with timing controls.
Learn to build cartoon characters by assembling grouped parts—hands, faces, and expressions—into a library, then color, resize, and arrange them with shapes and vector tools to create your own style.
Learn to create cartoon 3d shapes and characters by combining shapes, adding shadows, lines, and features like hair and faces for online teaching visuals.
Generate and manage a personal library of cartoons and images for your online teaching business, using PowerPoint to create reusable, professional course visuals for your site.
Customize cartoons by assembling images from your library, paste them into PowerPoint, edit with paint or Photoshop, and craft powerful, engaging presentations for your online teaching business.
Master narration techniques for online instruction by reading a prepared document aloud while presenting synchronized PowerPoint slides and animations, avoiding narration that overlaps with slides and ensuring seamless timing.
Learn practical tips for building engaging online instructor presentations, including copy-paste workflows, arranging shapes, colors and borders, and using animations to sync talking points with faces and visuals.
Master PowerPoint animation tips to zoom charts, emphasize growth, and control timing, speed, and sound effects for engaging online presentations.
Learn the email marketing process to reach target markets, build customer loyalty, and promote products through segmented, personalized emails, autoresponders, and strategic campaigns.
Add descriptions to lectures
The importance of having a Facebook page
Boost your posts
Learn to use Udemy announcements to send educational and promotional messages, automate welcome and completion notices, and engage students with course content, reminders, and targeted coupons.
Learn how to promote tools and services alongside your course by offering free and paid versions, consultancies, and tiered access to applications to boost student engagement and revenue.
Set up course coupons to offer discounts, manage codes and deadlines in your dashboard, and promote courses or affiliates with shortened links and opt-in email capture.
Promote your online instructor course with Facebook ads, Twitter, YouTube, blog directories, press releases, articles, forums, and webinars to boost visibility, capture emails, and offer coupons.
Set up a targeted Facebook campaign to promote your page, selecting audience by location, gender, and interests, configuring budget and duration, and leveraging offers and pixels to track conversions.
Learn social video strategies to upload and share messages across top video sites, optimize titles, descriptions, and keywords with thumbnails, and drive traffic to your sales page while boosting ranking.
Promote your online courses with coupon websites to boost visibility, drive sales, and build loyalty by distributing promo codes across Facebook groups, Twitter, and coupon sites, while improving search rankings.
Design a course-selling funnel for online instructors, starting with a free offer to capture emails, then upsell via one-time offers and back-end promotions to boost revenue.
Design a Udemy marketing funnel using free course coupons to capture emails, upsell with one-time offers and discounts, and feature testimonials to boost course sales.
The scope of this course is to share my method to create an online course and the strategies to create a long business as online instructor. In details in this course I explain the following topics.
Create your strategy for your business as an Instructor on Udemy: understand what you need to know and do before getting started.
How to identify and narrow down a hot niche
How to find content and get inspired
How to create your business plan as instructor:
The Split process: break down your potential course into several ones
How to project from your first course to the next future: the long term plan
Plan your projects
Plan your course launch
Plan your other services to promote throughout your course
Go Beyond Udemy
Promote your courses on Amazon and eBay as physical products
Cross promote (use your courses and others you are an affiliate for with coupons)
Create Master classes and high ticket coaching programs based to your students
Promote on other eLearning platforms
Monetize on Youtube
Expand your business (use your courses to promote other services)
Use Udemy to establish your name
Create resources to drive traffic
How to setup the Course creation process: design the course structure
Break down your course
Define the sections
Define the structure of sections
Define the structure of lectures
The type of lectures
How to build an article for a lecture
How to engage your students
How to create videos for your lectures using Techsmith Camtasia: my personal strategies
How to improve the audio of your videos
Use Microsoft Powerpoint to create videos and presentations
Course promotion - Traditional techniques
Email marketing campaigns
Udemy Announcements
Use your own website
Product launch strategies
Promote a tool or other services with your course
Make your course a best seller
Coupon secrets
Make it popular
Press releases
Promote on forums
Promote on Social Media
Social media marketing
Setup a Facebook campaign
Where to promote on Facebook
Setup a Twitter campaign
Where to promote on LinkedIn
Youtube strategies
The marketing funnel process
Strategies to create buzz around your course
Coupon websites
Create the course chain
Use Udemy as marketing funnel process: more courses in the funnel
Use webinars to promote your courses
Course versions and course levels
Make your students come back to you
Monitor your competition
Monitor other Udemy instructors
Monitor on other eLearning platforms
Monitor on Youtube
Monitor competitors of physical products (Amazon, eBay,….)
Find instructors to partner with
Track your performances
Use Google Analytics to track the performances of an Udemy course
Monitor your students’ feedback and the follow up process
The Promo Video Script strategy
Copywriting techniques
The Promo video script strategy
Tips and tricks
Use promo videos in your courses
How to setup your studio
The video production process
Setup your studio
Choose your video camera
Choose your microphone
Choose your webinar tool
Where to find royalty free content
Where to find royalty free music
Where to find royalty free images
Where to find royalty free videos
The critical key to success: partnership
The Udemy community
The Udemy support team
Mastermind groups
Live events
Your students’ network