How to setup a long term business as an Online Instructor

The scope of this course is to share my method to create an online course and the strategies to create a long business as online instructor. In details in this course I explain the following topics.

• Create your strategy for your business as an Instructor on Udemy: understand what you need to know and do before getting started.

  • How to identify and narrow down a hot niche

  • How to find content and get inspired

  •  How to create your business plan as instructor:

• The Split process: break down your potential course into several ones

  • How to project from your first course to the next future: the long term plan

  • Plan your projects

  • Plan your course launch

  • Plan your other services to promote throughout your course

• Go Beyond Udemy

  
  

  • Promote your courses on Amazon and eBay as physical products

  • Cross promote (use your courses and others you are an affiliate for with coupons)

  • Create Master classes and high ticket coaching programs based to your students

  • Promote on other eLearning platforms

  • Monetize on Youtube

  • Expand your business (use your courses to promote other services)

  • Use Udemy to establish your name

  • Create resources to drive traffic

• How to setup the Course creation process: design the course structure

  
  

  • Break down your course

  • Define the sections

  • Define the structure of sections

  • Define the structure of lectures

  • The type of lectures

  • How to build an article for a lecture

• How to engage your students

• How to create videos for your lectures using Techsmith Camtasia: my personal strategies

• How to improve the audio of your videos

• Use Microsoft Powerpoint to create videos and presentations

• Course promotion - Traditional techniques

  
  

  • Email marketing campaigns

  • Udemy Announcements

  • Use your own website

  • Product launch strategies

  • Promote a tool or other services with your course

• Make your course a best seller

  
  

  • Coupon secrets

  • Make it popular 

  • Press releases

  • Promote on forums

• Promote on Social Media

  
  

  • Social media marketing

  • Setup a Facebook campaign

  • Where to promote on Facebook

  • Setup a Twitter campaign

  • Where to promote on LinkedIn

  • Youtube strategies

• The marketing funnel process

  
  

  • Strategies to create buzz around your course

  • Coupon websites

  • Create the course chain

  • Use Udemy as marketing funnel process: more courses in the funnel

  • Use webinars to promote your courses

  • Course versions and course levels

  • Make your students come back to you

• Monitor your competition

  
  

  • Monitor other Udemy instructors

  • Monitor on other eLearning platforms

  • Monitor on Youtube

  • Monitor competitors of physical products (Amazon, eBay,….)

  • Find instructors to partner with

• Track your performances

  
  

  • Use Google Analytics to track the performances of an Udemy course

  • Monitor your students’ feedback and the follow up process

• The Promo Video Script strategy

  
  

  • Copywriting techniques

  • The Promo video script strategy

  • Tips and tricks

  • Use promo videos in your courses

• How to setup your studio

  
  

  • The video production process

  • Setup your studio

  • Choose your video camera

  • Choose your microphone

  • Choose your webinar tool

• Where to find royalty free content

  
  

  • Where to find royalty free music

  • Where to find royalty free images

  • Where to find royalty free videos

• The critical key to success: partnership

  
  

  • The Udemy community

  • The Udemy support team

  • Mastermind groups

  • Live events

  • Your students’ network