Digital Marketing 27 in 1 Course (Master Online Advertising)
3.5 (32 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,579 students enrolled

Digital Marketing 27 in 1 Course (Master Online Advertising)

Practical explanations with valuable tips and advice on how to accomplish efficient online marketing goals
3.5 (32 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,579 students enrolled
Created by Nikola Lugonja
Last updated 7/2020
English
English [Auto]
Current price: $59.99 Original price: $99.99 Discount: 40% off
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This course includes
  • 21 hours on-demand video
  • 9 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to effectively set up and publish online campaigns on different platforms
Requirements
  • No, there are not any requirements
Description

Everything you need to know about Marketing in the Digital era (23 in 1 course)

Just take a look at the titles of each section! Here you are going to learn a lot of new things about Google, YouTube, Facebook, Instagram, LinkedIn, Reddit, Snapchat Marketing. Moreover, we will talk about SEO, split testing, email marketing, video marketing, content marketing, affiliate marketing, referral programs, social media strategy, GDPR for marketers, copywriting... We will also take a look at Google Analytics and connecting your Shopify store to the Facebook page. After this course, you will be able to design, set up and test your own different types of ad campaigns and perform online marketing throughout different platforms.


Digital Marketing 101 (lectures):

  1. Introduction

  2. Difference between Marketing and Advertising

  3. Digital Marketing & Online Marketing & E-marketing

  4. Social Media Marketing & Email Marketing & Affiliate Marketing

  5. SEM & SEO

  6. Inbound Marketing & Outbound Marketing & Content Marketing

  7. Native Advertising & Geo marketing

  8. Video Marketing & Mobile Marketing

  9. Viral Marketing & Influencer Marketing

  10. AR Marketing & VR Marketing

  11. Thank you


Facebook Ads (lectures):

  1. Introduction and course description

  2. How does an ad look like and what is it

  3. Ads Manager interface explained

  4. Types of campaigns

  5. Setting up the campaign (Ad Set)

  6. Setting up the campaign (Ad)

  7. Reports and metrics


Instagram Ads (lectures):

  1. Introduction and course description

  2. Instagram's overview and some statistics

  3. Tips for building your Instagram page

  4. Where to start and one important condition

  5. How to set up an Instagram campaign

  6. Different ad sizes and recommendations


Snapchat Ads (lectures):

  1. Introduction and course description

  2. Snapchat's overview and some statistics

  3. How to find Snap Ads Manager and its interface explained

  4. Overview of the  advanced mode in Ads Manager

  5. Creating the campaign (with Snap Ad)

  6. Creating the campaign (with Story Ad)

  7. Creating the campaign (with Collection Ad) and Filter explained


Canva graphic tool explained (lectures):

  1. What is Canva

  2. Canva's home interface

  3. How to design part 1

  4. How to design part 2

  5. How to export and different options


How to choose the proper fonts (lectures):

  1. Typeface and Font difference

  2. Serif fonts explained

  3. Sans Serif fonts explained

  4. Script fonts explained

  5. Display fonts explained

  6. IL1 test

  7. How to choose the best font (advice)

  8. Where to download the fonts


Google Ads (lectures):

  1. Introduction and course description

  2. What is Google Ads

  3. Ad examples on Google

  4. Google Ads' interface explained

  5. Types of goals and campaigns

  6. How to set up a Google Search Ad

  7. How to set up a Google Display Ad

  8. How to set up a YouTube Ad

  9. Overview of Google campaigns (metrics and reports)

  10. How to use Google Trends tool

  11. How to use Google Alerts tool

  12. How to preview your ads

  13. Different types of keywords (important to know)

  14. How to use Google Keyword Planner

  15. Negative keywords explained

  16. How to create a negative keyword list

  17. Important to know about negative keywords


Facebook Ads vs Google Ads - which platform to choose? (lectures):

  1. Introduction

  2. Examples of Facebook Ads

  3. Examples of Google Ads

  4. Facebook Ads vs Google Ads part 1

  5. Facebook Ads vs Google Ads part 2

  6. Final words

  7. Summary conclusion


Online advertising metrics explained (lectures):

  1. Introduction

  2. Cost Per Metrics (CPC, CPA, CPM. CPL, CPE...)

  3. CPL, CPA, CPI, and Effectiveness explained

  4. CTR, CR, ROI, and IR

  5. Video Metrics (CPV, CPM, CTR, View Rate, Watch time...)

  6. Important Marketing Terms & Conversion vs Conversion Value explained

  7. Conclusion


YouTube Ads (lectures):

  1. Introduction

  2. Skippable in-stream ads explained

  3. Non-skippable in-stream ads explained

  4. Discovery (TrueView) ads explained

  5. Bumper ads explained

  6. Outstream ads explained

  7. Sequence ads explained

  8. Non-video ad formats explained

  9. How to link your YouTube account with Google Ads

  10. How to set up a YouTube campaign (step by step) part 1

  11. How to set up a YouTube campaign (other video formats) part 2


A/B split testing for Facebook Ads & Google Ads explained (lectures):

  1. What is split testing

  2. Examples of split testing ads

  3. Why is A/B testing so powerful

  4. Important split testing rules

  5. Ideas for Facebook and Google A/B testing

  6. A most important rule for ad testing (rule #2 from the previous video explained)

  7. Case study #1 (placement testing)

  8. Case study #2 (delivery optimization testing)

  9. Case study #3 (audience and ad creative testing - 2 variables)

  10. Case study #4 Google Ads (demographics and ad variation tool)

  11. Case study #5 Google Ads (test different parameters)


Facebook Lead Ads for Local Business (lectures):

  1. What are the lead ads and how do they work

  2. How to set up the lead ads for a local business (ad set level) part 1

  3. How to set up the lead ads for a local business (ad level) part 2

  4. How to set up the lead ads for a local business (form creation) part 3

  5. Where can you find the collected data

  6. Facebook Lead Ads vs Facebook Conversion Ads


Video Marketing (lectures):

  1. Definition and benefits

  2. 10 different video types

  3. Video type examples

  4. How to get started with video marketing (10 steps)

  5. Where to distribute the video

  6. How to improve the SEO with videos

  7. Powerful video tips

  8. Which software to use for video editing (short overview)

  9. Tips on how to create a great thumbnail

  10. Video keyword research

  11. Important video metrics


SEO for Small Businesses (lectures):

  1. What is SEO and what is a small business

  2. Most important SEO tips for small business

  3. Logical website structure

  4. Google Search Console & Bing Webmaster Tools

  5. Google My Business page - why and how

  6. Keyword research and long-tail keywords

  7. Page title and Meta description

  8. Common technical SEO problems

  9. Links from business partners


SEO - Search Engine Optimization (lectures):

  1. What is SEO

  2. How does PageRank work

  3. On-page factors explained (powerful SEO tips)

  4. Off-page factors explained

  5. E-A-T concept explained

  6. What is the Answer Box and how to appear there

  7. SEO tips (things to avoid)

  8. Local SEO tips

  9. How to Optimize for Voice Search

  10. SEO tools (short overview)


Reddit Ads (lectures):

  1. What is Reddit

  2. How big is Reddit

  3. Types of Reddit Ads

  4. Video Ads explained

  5. Reddit Ads Manager explained

  6. Billing settings and managing accounts

  7. Different objective types explained

  8. How to set up the Reddit campaigns

  9. Things to have in mind


Social Media Strategy (lectures):

  1. What is a social media strategy and why is it important

  2. Define social media marketing goals (step 1)

  3. Learn everything you can about your audience – create a buyer persona (step 2)

  4. Research your competition (step 3)

  5. Determine which networks to use and how (step 4)

  6. Set up and optimize your accounts (step 5)

  7. Choose your core piece of content format (step 6)

  8. Determine the best time to post (step 7)

  9. Best timings to post on different social media (overview of the research)

  10. Create a posting schedule (step 8)

  11. Try to connect with the key influencers (step 9)

  12. Build the cross-functional team (step 10)

  13. Key points on how to improve your existing strategy

  14. A list of all 10 steps summarized


Shopify store and Facebook ads (lectures):

  1. Introduction video

  2. How to add a Facebook pixel to the Shopify store

  3. What is Business Manager and why should you use it

  4. How to create a Facebook catalog and add products from Shopify

  5. How to create a catalog sales campaign (ad set level)

  6. How to create a catalog sales campaign (ad level)

  7. How to set dynamic creative ads within the traffic objective campaign


GDPR for Digital Marketers (lectures):

  1. What is GDPR and why is it important

  2. What is considered to be personal data

  3. What does GDPR cover

  4. Examples of the things you are not able to do anymore

  5. 3 key areas of GDPR

  6. Data permission (key area #1 of GDPR)

  7. Data access (key area #2 of GDPR)

  8. Data focus (key area #3 of GDPR)

  9. Difference between Data Controller and Data Processor

  10. What does GDPR mean for pixels, cookies, and tracking codes

  11. What if you acquire a personal data list

  12. Business cards and phone calls

  13. Facebook and LinkedIn lead ads (& lead ads in general)

  14. Tips to implement GDPR

  15. Advantages of GDPR

  16. Important disclaimer


Copywriting (lectures):

  1. What is copywriting

  2. General guide on how to write a great ad copy

  3. Mirror the visitor’s end goal (tip 1)

  4. Make things personal (tip 2)

  5. Integrate text and visual, Use simple English & Test (tip 3, 4, 5)

  6. Implement FOMO (tip 6)

  7. Invest in the headlines (tip 7)

  8. Create a curiosity gap (tip 8)

  9. Surprise your audience & Use numbers (tip 9, 10)

  10. What are the Power Words

  11. Top 5 words in English

  12. Types of Power Words and their lists

  13. Additional Power Words and explanations

  14. This, What, When, Which, Why & How explained

  15. Power Words for CTA


Google Analytics (lectures):

  1. Introduction

  2. How to set up a Google Analytics account

  3. How to set up Conversion Goals

  4. Google Analytics basic terms explained

  5. Home section explained

  6. Customization section explained

  7. Real-time reports explained

  8. Audience reports explained

  9. Acquisition reports explained

  10. Behavior reports explained

  11. Conversions reports explained

  12. Two often misconceptions

  13. Google Analytics Settings explained


LinkedIn Ads (lectures):

  1. Introduction (LinkedIn in numbers)

  2. How to access LinkedIn Campaign Manager

  3. How to create an account

  4. LinkedIn Campaign Manager settings explained

  5. How to create a campaign group

  6. How to set up a campaign

  7. How to set up an ad

  8. Different objectives and ad formats explained

  9. How to set up the Insight Tag and check the performance


Emails Marketing (lectures):

  1. What is Email Marketing and why you should use it

  2. Basic steps of Email Marketing

  3. How to set up Gmail Ads in Google Ads

  4. Important subject line elements to catch attention

  5. Guideline on how to write the best headlines

  6. Important rules to have in mind

  7. How to build an email list

  8. Important advice when building an email list

  9. How often to get in touch with your audience

  10. Email Marketing metrics

  11. Email Marketing automation


Content Marketing for Beginners (lectures):

  1. Introduction

  2. Where to start and how to stay up to date with the content

  3. How to use Google Alerts

  4. The Advantages of Content Marketing

  5. 4 Important Content Marketing Tactics

  6. Where to distribute your content

  7. Tools for Content Marketing


Affiliate Marketing (lectures):

  1. What is affiliate marketing

  2. Who are the key players (3+1 segments)

  3. How the affiliate program works

  4. How to start with the affiliate marketing (merchant’s perspective)

  5. How to start with the affiliate marketing (affiliate’s perspective)

  6. How do affiliates get paid

  7. Commission rates – Things to know

  8. Pros vs cons of being an affiliate

  9. Pros vs cons of using the affiliate programs as a merchant

  10. Affiliate marketing vs Dropshipping

  11. Affiliate programs vs Referral programs

  12. How to become a successful affiliate marketer

  13. Common types of affiliate marketing channels


Referral Programs (lectures):

  1. What is a referral program

  2. Referral program vs affiliate program

  3. What makes a good referral program

  4. How to build a successful referral program

  5. Famous examples of the viral referral programs

  6. Benefits of the referral programs


Surveys (lectures):

  1. Introduction

  2. Difference between surveys, questionnaires and polls

  3. 7 steps on how to conduct an online survey

  4. Types of survey questions

  5. Different levels of rating scale explained

  6. 13 quick tips for conducting successful surveys

  7. Survey tools (overview)

  8. How to distribute the online survey

  9. Paid online surveys explained

Who this course is for:
  • People interested in promoting their social media page or website and those who want to learn to make Google, Facebook, Instagram and Snapchat ad campaigns and also use Canva graphic design creator
Course content
Expand all 265 lectures 20:51:06
+ Digital Marketing 101
11 lectures 21:28
Difference between Marketing and Advertising
01:19
Social Media Marketing & Email Marketing & Affiliate Marketing
03:14
SEM & SEO
01:23
Inbound Marketing & Outbound Marketing & Content Marketing
02:48
Native Advertising & Geo marketing
01:14
Video Marketing & Mobile Marketing
01:45
Viral Marketing & Influencer Marketing
01:32
AR Marketing & VR Marketing
02:40
Thank you
00:34
+ Facebook Ads
8 lectures 52:43
How does an ad look like and what is it
02:36
Ads Manager interface explained
04:44
Setting up the campaign (Ad Set)
15:09
Setting up the campaign (Ad)
10:41
Reports and metrics
07:09
Ads Manager New Interface Update!
02:27
Facebook Quiz
2 questions
+ Instagram Ads
6 lectures 30:08
Instagram's overview and some statistics
03:00
Tips for building your Instagram page
07:14
Where to start and one important condition
02:08
How to set up an Instagram campaign
08:07
Different ad sizes and recommendations
08:38
Instagram Quiz
2 questions
+ Google Ads
17 lectures 02:06:29
What is Google Ads
04:07
Ad examples on Google
03:25
Google Ads' interface explained
07:50
Types of goals and campaigns
05:29
How to set up a Google Search Ad
22:40
How to set up a Google Display Ad
08:40
How to set up a YouTube Ad
10:24
Overview of Google campaigns (metrics and reports)
11:16
How to use Google Trends tool
07:53
How to use Google Alerts tool
03:01
How to preview your ads
02:52
Different types of keywords (important to know)
04:30
How to use Google Keyword Planner
12:34
Negative keywords explained
10:51
How to create negative keyword list
05:10
Google Quiz
2 questions
+ Snapchat Ads
7 lectures 46:09
Snapchat's overview and some statistics
04:56
How to find Snap Ads Manager and its interface explained
02:59
Overview of the advanced mode in Ads Manager
03:06
Creating the campaign (with Snap Ad)
12:18
Creating the campaign (with Story Ad)
10:50
Creating the campaign (with Collection Ad) and Filter explained
10:30
Snapchat Quiz
2 questions
+ Facebook Ads vs Google Ads - which platform to choose?
7 lectures 35:34
Examples of Facebook Ads
05:56
Examples of Google Ads
05:59
Facebook Ads vs Google Ads part 1
14:13
Facebook Ads vs Google Ads part 2
05:27
Final words
00:59
Summary conclusion
02:04
Facebook Ads vs Google Ads - which platform to choose?
3 questions
+ How to use Canva for graphics
5 lectures 34:36
Canva's home interface
06:02
How to design part 1
11:45
How to design part 2
06:16
How to export and different options
06:59
Canva Quiz
2 questions
+ How to choose the proper fonts
8 lectures 26:57
Typeface and Font difference
02:43
Sans Serif fonts explained
02:43
Script fonts explained
02:40
Display fonts explained
02:16
IL1 test
02:43
How to choose the best font (advice)
06:17
Where to download the fonts
02:06
Fonts quiz
2 questions
+ Online advertising metrics explained
7 lectures 52:54
Cost Per Metrics (CPC, CPA, CPM. CPL, CPE...)
10:15
CPL, CPA, CPI and Effectiveness explained
11:24
CTR, CR, ROI and IR
06:54
Video Metrics (CPV, CPM, CTR, View Rate, Watch time...)
06:24
Important Marketing Terms & Conversion vs Conversion Value explained
15:46
Conclusion
00:56
Metrics quiz
3 questions