
Throughout this course, you will learn what kind of methodologies to use in different business stages. In this introductory lecture, Mirell will mention the general areas we will cover in this course and what type of goal-setting approaches a business manager should consider.
In this video, you will learn what a mission and vision are, how to set them, what annual strategic goals are, and what they are for. We will review practical examples to understand better how those methods are used.
Goals are important, but how do we know if we are moving in the right direction? This is where the metrics and indicators come into play, and North Start Metric might be the most important one. Let's discuss what a North Star metric is, how to pick one and how it's dependent on the stage of your business.
Key Performance Indicators are the critical metrics that you monitor to understand your performance. What kind of metrics should you consider and how to track them?
Growth marketing is changing by the minute, and theory often fails to capture the essence of this dynamic field. In this video, Mirell and Hilary Torn - a growth marketer - discuss performance tracking, growth hacking, and what it really means to deliver results.
What makes a goal "SMART"? Learn how to write great result-oriented goals within 3 minutes and try writing your own goals in a new way.
Is SMART goals the right approach for you and your business? How do you make sure people in your team follow the SMART principles and what should you do if there are too many goals all at once?
What to choose for your business - SMART goals or OKRs, or both? How to make this decision early on so that you don't have to change the workflows over and over again.
What makes OKRs useful and what kind of benefits would you expect? When is the right time to use OKRs in your business? This video is a general introduction to the basic principles of the OKR method.
Let's dive deeper into the writing of OKRs. What is considered a good OKR versus a weak one? What makes OKRs easily scalable? In this video, you will learn how to write OKRs and explain their value to your team.
Time to turn theory into practice! In this video, we will cover an OKR example for a marketing team, and discuss what kind of challenges the team might have encountered when writing their goals.
Writing Key Results is a struggle for many teams. Mainly because it requires the intellectual involvement of the whole team and a lot of background knowledge about the current business situation. In a series of 3 videos, we will cover all you need to know to write good measurable outcomes to drive the progress of your Objectives.
In this particular video, we will cover the importance of a well-worded Objective and why you should write KRs only after you have defined your Objective.
Why is it so important to write KRs that are measurable? Let's go through some examples of outcomes versus outputs, and how to determine if a specific deliverable or a project has value to the business.
The purpose of Key Results is to help you prioritize better throughout the quarter but how do you make sure your KRs are the right ones? Let's go over the difference between Key Results and KPIs to make sure there is no confusion between the 2.
Key Takeaways for the topic of writing good KRs and one more step-by-step example! This time let's discuss a real-life example from a Google team who brought us Gmail.
Now let's use everything we have learned about OKRs so far, and look at a company-wide alignment example. In this video, we will cover what the OKR writing process would look like in real life.
As task management is a huge topic, let's agree on a few simple ground rules to navigate this topic further.
PPP stands for Plans, Progress, and Problems, - this is a weekly reporting framework that works best with OKRs. Even if you are not considering OKRs for now, this is a great agile format that will help you keep your company or team aligned.
Personal prioritization is a big part of teamwork too! If you cannot manage your own time, you are not helping anyone in the company as well. So how do you know which tasks to put at the top of your list?
Quick and simple introduction to Eisenhower Matrix for prioritizing your to-dos.
How do you prioritize as a team? There are many ways to vote on what's important but there is one simple framework that we have been using successfully with many companies over the years. In this lecture, Mirell shares the highlights of the ICE method for prioritizing team workload.
Managers usually don't mind too many meetings because live conversations help to make decisions. However, other people on the team usually get more and more frustrated as the number of unproductive meetings grows. So where is the line between important live conversations and blah-blah sessions that waste everyone's time?
This is a very important section for your leadership career in general.
Whenever we asked corporate employees what they would improve in their weekly workflows, the first thing they mentioned was to get rid of daily standup reporting.
In this lecture, Mirell will share how to do team meetings properly to facilitate the exchange of valuable insights and keep people excited about getting together in a room (virtual or offline).
Taking a step back and looking at your progress from a big-picture perspective is a sign of great leadership. It's very easy to get caught up in day-to-day madness so watch this lecture to learn how to pause and reflect with your team.
Let's recap what we have learned so far about meetings best practices and summarize some important highlights.
Learning from others' experiences is as close as we can get to a shortcut to success. In this video, Ana and Thomas Dobereiner discuss the intricacies of managing a team when your company is looking for a product/market fit, and what happens when you have found it.
Thomas is a CTO and a co-founder of a startup called Nobe. The Nobe team is on a mission to end bureaucracy in Latin America and, eventually, the world. Watch this insightful discussion to learn how this startup got organized, what kind of challenges they were dealing with, and what kind of processes they follow in their day-to-day life.
Talking points:
Revenue targets versus goal-setting
Finding product/market fit
Hiring too early and hiring too late
Over-meeting culture and how to fix it without breaking things
OKRs and alignment
Tools to keep people on track
How to avoid burnout
Congratulations! You have made it to the last chapter of this course! We are going to do a quick summary to recap what you now know. In this video, let's cover the outcome-focused goal-setting flow and how KPIs, OKRs, initiatives, and weekly planning all fit into this flow.
In this video, you will learn how to do the opportunity-solution tree exercise to help the team develop their OKRs. You should have learned about the exercise itself from the resources and materials in the previous lectures. If you haven't looked at the additional resources before watching this video, we are including the link in the resources to this lecture as well.
In this video, we will also discuss how to organize a successful retrospective review and collect insights to write good OKRs for the next quarter.
Now that you know how to write and align OKRs, it's a good chance to review the progress-tracking processes and rituals to get a better understanding of how to manage the team's workload and how often to review the ongoing progress.
You can't have too many examples! So let's take this opportunity and look at a company-wide OKR tree and how to align Objectives from different levels.
This video is a general summary of the course. If you are missing resources or have more questions for us, please feel free to reach out, and let's keep this discussion going!
In this course, you will learn:
How to write goals as a team?
How to avoid micromanagement and involve everyone in moving the company forward?
Top-down and bottom-up alignment strategies - how to avoid most common mistakes?
Which goal-setting method to choose?
What are KPIs, OKRs, SMART goals, and how to use them?
When is the right time to use OKRs and do they work for all use cases?
What makes a work meeting productive and how to avoid burnout?
You will discover different tools and approaches that help to avoid micromanagement and find 20% of the effort that brings 80% of the results.
We will be sharing practical templates and resources we are using on a daily basis with our clients. We hope you enjoy the course! If you'd like us to cover any additional topics, you are welcome to submit your ideas, and we will get back in touch.
Who is this course for?
This course is perfect for CEOs, startup founders, team leaders, HR professionals, and internal OKR champions. If you ever felt overwhelmed as a manager in your workplace or you want to improve your leadership skills, this course is for you.
In a series of short lectures, we will guide you through important workflows and help you make lasting changes to your existing work model. We will also be including unique interviews with successful practitioners - a growth marketer and a successful startup founder. Pay special attention to these videos!
We believe in meaningful and purposeful work, and it's our great pleasure to help businesses get organized.
Who will be your instructors?
For more than 4 years, we have been helping companies work through change management initiatives, improving performance tracking and day-to-day productivity.
By now, we have worked with more than 200 companies from all over the world. And for a long time, we felt that it was time to share our practical experience with a larger audience.