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How to set goals for your business
Rating: 4.8 out of 5(21 ratings)
134 students

How to set goals for your business

OKRs, KPIs, SMART principles and all you need to deliver results
Created byMirell and Ana
Last updated 1/2023
English

What you'll learn

  • You will learn OKRs from practitioners with 500+ coaching hours and proven track record of success
  • You will choose and adapt your goal-setting approach based on your company/team/project needs
  • Master writing 3 types of Key Results and avoid "fake" measurements and ineffective Objectives
  • You know how to set up ongoing reporting and progress tracking to cut your meetings time by 50%
  • Your team can connect day-to-day activities to the big picture and prioritize their workload
  • You will get access to 2 exclusive interviews with outstanding experts in business management and growth marketing
  • You know how to define your north-star metric and monitor leading and lagging indicators
  • You know what real 360 alignment means and you can facilitate OKR discussions

Course content

5 sections32 lectures3h 17m total length
  • What is business goal-setting?2:30

    Throughout this course, you will learn what kind of methodologies to use in different business stages. In this introductory lecture, Mirell will mention the general areas we will cover in this course and what type of goal-setting approaches a business manager should consider.

  • Strategic and Directional Goals5:57

    In this video, you will learn what a mission and vision are, how to set them, what annual strategic goals are, and what they are for. We will review practical examples to understand better how those methods are used.

  • North Star Metrics4:50

    Goals are important, but how do we know if we are moving in the right direction? This is where the metrics and indicators come into play, and North Start Metric might be the most important one. Let's discuss what a North Star metric is, how to pick one and how it's dependent on the stage of your business.

  • Key Performance Indicators (KPIs)5:58

    Key Performance Indicators are the critical metrics that you monitor to understand your performance. What kind of metrics should you consider and how to track them?

  • Discussion with a growth marketer, Hilary Torn35:01

    Growth marketing is changing by the minute, and theory often fails to capture the essence of this dynamic field. In this video, Mirell and Hilary Torn - a growth marketer - discuss performance tracking, growth hacking, and what it really means to deliver results.

Requirements

  • You feel it's time to move from ad hoc decisions to a sustainable improvement model in your business
  • No preparation required. We got you covered with tools and templates

Description

In this course, you will learn:

  • How to write goals as a team?

  • How to avoid micromanagement and involve everyone in moving the company forward?

  • Top-down and bottom-up alignment strategies - how to avoid most common mistakes?

  • Which goal-setting method to choose?

  • What are KPIs, OKRs, SMART goals, and how to use them?

  • When is the right time to use OKRs and do they work for all use cases?

  • What makes a work meeting productive and how to avoid burnout?

You will discover different tools and approaches that help to avoid micromanagement and find 20% of the effort that brings 80% of the results.

We will be sharing practical templates and resources we are using on a daily basis with our clients. We hope you enjoy the course! If you'd like us to cover any additional topics, you are welcome to submit your ideas, and we will get back in touch.

Who is this course for?

This course is perfect for CEOs, startup founders, team leaders, HR professionals, and internal OKR champions. If you ever felt overwhelmed as a manager in your workplace or you want to improve your leadership skills, this course is for you.

In a series of short lectures, we will guide you through important workflows and help you make lasting changes to your existing work model. We will also be including unique interviews with successful practitioners - a growth marketer and a successful startup founder. Pay special attention to these videos!

We believe in meaningful and purposeful work, and it's our great pleasure to help businesses get organized.

Who will be your instructors?

For more than 4 years, we have been helping companies work through change management initiatives, improving performance tracking and day-to-day productivity.

By now, we have worked with more than 200 companies from all over the world. And for a long time, we felt that it was time to share our practical experience with a larger audience.

Who this course is for:

  • OKR champions
  • CEOs, startup founders
  • Team leaders, managers
  • HR professionals