How to Sell Your Work as a Writer, Artist, or Creative!

Nourish Relationships to Multiply Opportunities

Created byClaire E. Jones, Mathew Heggem

Last updated 7/2025

English

What you'll learn

Gain clarity on your goals, personal brand, and target audience.
Learn strategic insights to position your creative offerings effectively.
Discover the art of making relationship "deposits" that resonate.
Leverage the power of social media to authentically connect with your audience.
Harness the potential of your own network by creating & managing a simple database.
Uncover the magic of creating & cultivating community spaces to amplify your reach.

Course content

1 section • 5 lectures • 2h 39m total length

Setting the Foundation for Success27:40
(1) Setting the Foundation for Success:
- Gain clarity on your goals, brand, and target audience.
- Learn strategic insights to position your offerings effectively.
Building Genuine Connections42:23
(2) Building Genuine Connections:
- Use the PACE tool to foster trust.
- Discover the art of making relationship deposits that resonate.
- Leverage the power of social media to authentically connect with your audience.
Cultivating Long-Term Success17:39
(3) Cultivating Long-Term Success:
- Harness the potential of your own network by creating & managing a simple database.
- Uncover the magic of creating & cultivating community spaces to amplify your reach.
Supplemental: Business Model & Sales Goals40:54
(Supplemental Content) Business Models & Sales Goals for Self-Producing Artists:
- Understand Business Models for Creatives
- Set Financial Goals
- Price Your Creative Work
- Break Down Revenue Streams
- Establish 90-Day Sales Goals
- Strategies to Achieve Sales Goals
Supplemental: Suggested Marketing Schedule & Content Tips30:38
(Supplemental Content) Suggested Marketing Schedule & Content Tips:
- How to Prioritize Marketing Efforts
- How Much Time to Invest
- How to Create Marketing/Sales KPI Formulas
- Social Media Platform Recommendations
- Brand Topics & Types of Content

Requirements

No experience necessary; come with a creative product or service you want to get into the hands of paying buyers.

Description

In a world where connections are currency, Claire and Mathew will guide you through every step of the relationship-building journey. Whether you're an aspiring arts entrepreneur or a creative business professional, this event will give you a roadmap to multiplying opportunities and achieving the success your endeavors deserve.

What We'll Cover:

(1) Setting the Foundation for Success:

- Gain clarity on your goals, brand, and target audience.

- Learn strategic insights to position your offerings effectively.

(2) Building Genuine Connections:

- Use the PACE tool to foster trust.

- Discover the art of making relationship deposits that resonate.

- Leverage the power of social media to authentically connect with your audience.

(3) Cultivating Long-Term Success:

- Harness the potential of your own network by creating & managing a simple database.

- Uncover the magic of creating & cultivating community spaces to amplify your reach.

*PLUS SUPPLEMENTAL CONTENT ON BUSINESS STRUCTURES, SALES GOALS, MARKETING SCHEDULES, & CONTENT TIPS!!*

Speaker Bios:

Mathew Patrick Heggem (he/him) is the Founder & CEO of 10kCreators, a social enterprise whose mission is to help 10,000 creators achieve financial freedom through mentorship, training, and access to critical resources. As both an artist and entrepreneur, this work is personal. After having survived the life of an NYC starving artist and navigating his way through the world of small business, he created this company to share the lessons learned along that journey.

Claire E. Jones (she/her) is an author and small publisher who is committed to changing the world for the better through inclusive stories and practices. As an internationally-recognized speaker & writer, her novels have sold in six countries, been picked up by bookstores across the U.S., and ranked in the top 100 of the Ingram Fiction Fantasy Romance category. Now, she mentors other creatives, visionaries, and innovators in achieving their goals in less time with less stress.

Who this course is for:

A 5-video workshop for creatives, writers, artists, & crafters.