How to Sell Your Self Published Book on Amazon
What you'll learn
- How to sell books on Amazon that have been self published with Kindle Direct Publishing (KDP).
- Set realistic sales goals for self published book sales.
- Gain an understanding of the market for self published books.
- Evaluate and build an author platform (fan base).
- Become familiar with Amazon Marketing Services (AMS) advertising opportunities.
Requirements
- Experience with Kindle Direct Publishing (KDP), preferably with a self published book or eBook already completed or in progress.
- Basic office document skills for using Excel, PDF files.
Description
Once you hit the button to publish your self published book on Kindle Direct Publishing, you’re not at the end of your publishing journey. In fact, you’ve just started it! The most difficult thing about self publishing is selling your book. And it’s only getting tougher to do so.
How selling self published books really works (or doesn’t!) is explained. While many of the principles apply to all self publishing platforms, the main focus will be on Amazon’s Kindle Direct Publishing (KDP) self publishing platform for your print books and Kindle eBooks.
Here’s just some of what we’ll discuss:
How many people could realistically buy your self published book.
Why is selling self published books so difficult?
What do self published authors really make from their books? (Real survey data!)
What is your author platform? And how do you build it?
How to figure out how big your author platform is. (The included worksheet is a helpful tool you’ll use again and again.)
Using Amazon Marketing Services (AMS) for advertising your books on Amazon.
Kindle Free eBook and Countdown Deal promotions, and Pre-Orders.
Selling “games” that actually hurt your sales.
Is This Course for You?
This course is for new authors using Amazon’s Kindle Direct Publishing (KDP) for self publishing their print books and/or Kindle eBooks. It will not cover how to prepare or format your manuscript for uploading to KDP. (I have another course here on Udemy, How to Self Publish a Nonfiction Kindle eBook Like a Pro, which covers that.) This course is also for self published authors who are struggling with their book sales on Amazon. We’ll concentrate solely on issues relating to selling your book after publication.
About Me
I’m your instructor, Dr. Heidi Thorne, MBA/DBA, a self published author of several business books and host of The Heidi Thorne Show podcast on self publishing (on iTunes and YouTube). In addition to my personal publishing endeavors, I was a trade newspaper editor and advertising director for over 15 years, and spent the majority of my career in sales and advertising. I hold a master’s and doctorate in business, and taught at the college level for 5 years.
Disclaimer: The information provided is in this course for educational and informational purposes only and your results are not guaranteed.
Disclosure: Heidi Thorne and her company, Thorne Communications LLC, are not associated with or hired by Amazon or Kindle Direct Publishing. However, she and her company receive royalties and revenues from sales of their products on Amazon and its companies.
Who this course is for:
- New or soon to be self published authors.
- Self published authors who are struggling with book sales.
Course content
- Preview00:36
- 02:24How Much Do Self Published Authors Make?
- Preview07:36
- 02:22How Many Self Published Books Will You Sell?
Instructor
![Heidi Thorne](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.6 Instructor Rating
- 58 Reviews
- 312 Students
- 4 Courses
Dr. Heidi Thorne, MBA/DBA, is a business nonfiction author and self publishing advocate. She is the author of several print, eBook, and audio books on Amazon, Audible, and Udemy.
In addition to her self publishing career, Heidi was a trade newspaper editor for over 15 years, and had a long career in sales and advertising. She also taught at the college level for 5 years.