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How to sell your agency: all the steps to get acquired
Rating: 5.0 out of 5(12 ratings)
60 students

How to sell your agency: all the steps to get acquired

For agency owners exploring selling their business
Created byJodie Cook
Last updated 11/2022
English

What you'll learn

  • Gain clarity on exactly what you want from a sale
  • How to create a sale-ready agency that is appealing to buyers
  • How to identify and approach prospective buyers
  • How to have successful conversations and negotiations with buyers
  • How to progress your sale through to completion

Course content

4 sections14 lectures1h 54m total length
  • Introduction to this course and what to expect2:48

    This video covers:

    • How to set up a seamless sale on your terms

    • Knowing your path and not being sidetracked by what others say is possible

    • What's involved in this course

  • Get clear on what you want from your sale24:26

    This video covers:

    • Knowing what you want from your sale before you begin this process

    • Scoring your business against these five pillars

    • Calculating your sale price range, thinking about your add backs

  • The six components of a sale-ready business12:30

    This video covers:

    • Establishing and strengthening your second tier management

    • Being clear on what is for sale

    • Auditing your agency's processes and systems

    • Reducing your agency's reliance on you

    • Assessing your documentation and filling any gaps

    • Being happy to stay and ready to go

    • Keeping your sale plans to yourself

  • Putting together an impressive information document9:32

    This video covers:

    • Why to create your deck now

    • Drafting your deck

    • What to include in your deck

Requirements

  • Take this course if you own an agency that you might want to sell one day

Description

Do you own an agency?

If you’re looking to sell your agency, you have come to the right place. If you're not looking to sell your agency just yet, or perhaps not at all, knowing what the process involves will mean you are prepared should the time come or should you change your mind.

When I sold my agency it changed my life.

After starting from scratch and running my marketing agency for ten years, I sold it in March 2021 and left two weeks later.

I learned so much from the process of preparing my agency for sale and meeting with twelve potential buyers. Knowing what to expect and laying the groundwork in advance meant achieving the perfect sale, for me, my team and clients.

I’m ready to pass this knowledge on, so you can achieve your perfect sale too.

This is the course I wish I had taken before I started down the journey of selling.

In this course I cover:

  • Creating a sale-ready agency

  • Preparing an impressive information deck

  • Finding and approaching buyers

  • Seeking help from a broker (or going it alone)

  • Having successful meetings with potential buyers

  • Progressing your sale to receiving offers

  • Negotiating and completing due diligence

I'll talk you through everything I learned during this process.

If you're intentional about selling your business, this course will help you make it happen. Selling your agency can mark a huge milestone in your career. It could create incredible freedom, from a financial, location and headspace perspective. Knowing what to expect could mean you negotiate better and achieve a higher multiple and better terms.

I'm here to demystify the entire process for you - let's do this.

Who this course is for:

  • Agency owners exploring selling their business