
Welcome to Selzy’s email marketing course!
Since you are here, you surely know you just can’t miss out on all the perks email marketing offers. And your big goal now is to do everything the right way, so email marketing starts bringing those $$$. That’s exactly what this course will teach you: how to do email marketing the RIGHT way, step by step.
Let’s look at how your marketing efforts will transform after this course.
At first glance, it might seem like a regular free email — like Gmail or Outlook — is enough for sending email campaigns. Well, not quite. Sending bulk email from a free account will most likely turn out bad. Let's find out why.
There are many platforms on the market: like MailChimp, Sendinblue, GetResponse, Selzy. How do you know which one to choose? Let’s find out.
Let's talk about what you should definitely do / shouldn't do when starting to build your email list.
Here we’ll talk about the types of sign-up forms and how to set them up.
Here, we’ll talk about how to capture emails from people who have just registered on our website or in your product OR after someone bought something from you.
You’ll learn all you need to write fire emails that will appeal to your audience — from the basic principles of good writing to finding your tone of voice.
Let's talk about how to make CTAs your secret weapon and get as many clicks as possible.
In this lesson, we're going to talk all about why the unsubscribe button is important, where to place it, and how to add it to your emails.
In this lesson, we’ll go through Selzy’s campaign analytics and find out which metrics you actually should look at.
You’ll learn what to look for in your campaign data, how to identify trends, interpret your findings, and improve.
In this lesson, we'll look into reasons why emails might end up in the spam folder.
In this lesson, you’ll get a checklist of the top 10 things you need to do so your emails pass the spam filters and end up in the inbox.
In this lesson, we’ll talk about if the worst comes to worst — and your beautifully crafted emails end in spam.
In this lesson, we'll discuss how to create an automatic welcome email for every new subscriber.
We will cover the tips for:
Establishing your goals
Identifying your target audience
Studying your competitors
Scheduling your email campaigns
In this lesson, we’ll talk about preventive measures. That is, you’ll learn how to prevent low-quality leads from getting on your mailing list.
In this lesson, we’ll talk about how to clean and reactivate your mailing list and wrap up this section — and the whole course.
Email marketing can bring the ROI of $42 for every $1 spent, the stats say. But wait, how do you get even a tiny bit close to this result?
You've probably spent time and did your best but you're still not sure of how you should set your email marketing in a way that it actually drives results, not some occasional opens and clicks.
Sounds familiar? Let's get this over with!
Introducing Email marketing course: How to sell with emails in 2024 - a course that will make your emails drive results.
We've created this course for entrepreneurs and business owners who want to rock their marketing game with real results, not vanity metrics.
You'll learn how to make the most cost-effective marketing channel run like clockwork and bring in solid outcomes.
This course is right for you if:
You've dabbled in email marketing a little bit but weren't impressed with the results
You know a few bits and pieces of email marketing but lack the solid structural knowledge to really make it work
Simply sending emails isn’t enough to make your email marketing work.
Instead, you need a well-thought-out approach in every step of your way: from choosing the right email marketing tool and growing your contact list to building a strategy and assessing your results.
In this course, we'll smoothly take you through every step and give you tons of tips and tricks that you can use to make things work even better.
You'll learn to:
Make email marketing deliver real business results, not just opens and clicks
Create emails that your audience wants to read: from subject line to that perfect call-to-action button.
Master simple and effective ways to grow your email list and generate new high-quality leads — from your website to social media and beyond
Build the strategy that drive results for your business rather than waste time sending emails randomly
The best part? This course is way more than just a bunch of theoretical rules: you can apply your knowledge immediately in Selzy, make it a skill and drive results!
Selzy is an intuitive and easy-to-use email marketing platform, awarded G2's Best Performer 2023 and Product of the Day on Product Hunt. This course includes FREE 1-month access to Selzy Standard Plan, allowing you to send unlimited emails to 5,000 contacts.
Watch and learn, test yourself, apply knowledge to practice
This course includes:
10 modules where we dig into every step of your email marketing journey: from choosing the right tool to building out the perfect strategy.
24 short and fun video lessons
9 short quizzes to review and memorize information.
topic-based guides handpicked by Selzy team.
personalized certificate of completion.
Ready to make your emails drive those sales for you?
Sign up for Email marketing course: How to sell with emails in 2024 and make your emails drive results!