
Welcome to the course on Stock Photos, Generative AI, Video: Deep Dive on How to Sell. In this introductory video, you'll learn how the course is structured and what to expect in the coming sections and modules, as well as getting the free course book and taking exercises and quizzes to reinforce what you learn.
Before we dive in, I want you to know that I want you to have a 5-star experience and I value all feedback I receive. If you have any questions, please ask!
If you've taken my other course, this will be a refresher (and you could even skip this brief section.) Otherwise, this is a condensed "What you need to know to get started" lesson on selling your images and videos online.
Download the course book which provides my list of 100 hottest-selling topics and themes, the key course learnings, as well as exercises to help you put what you've learned into practice.
In this lesson, you'll learn the importance of focusing on High Commercial Value themes. If you instead create content that customers don't need, all your hard work will be for nothing.
We'll take a deep dive into recent Adobe Stock uploads and grade content on whether they are high commercial value topics, how well they execute on the topics and how well the images stand out among the competition. These learnings should help you as you decide what you should focus on next in your own work.
Here we'll explore what you SHOULDN'T be doing in your own work. We'll grade recent Adobe uploads that are not meeting customer needs.
Download this PDF document containing two exercises, asking you to grade sample images on their commercial value, and then grade some of your own images based on what you've learned.
Now let's dive into the importance of writing great titles for your work, which can help give your images and videos a boost as customers search for content like yours.
Here we're doing another deep dive into Adobe Stock uploads, grading titles on how well they are positioning files for more downloads from customers.
Now we're going to write titles for images already on Adobe Stock, coming up with the best phrasing possible and comparing it to what the artists actually used.
Download this PDF document containing two exercises, asking you to write titles for sample images, and then titles for some of your own images based on what you've learned.
Great keywords are essential to help customers find your work. Here we examine some key points on how to write keywords that could help lead to more downloads.
Another deep dive into Adobe Stock uploads, this time grading files on how well they are keyworded, following Adobe's advice on number of words and how to order them.
Now let's look at recent Adobe Stock uploads and write keywords for some images, then compare them to what the artist actually entered. (Be ready for some surprises!)
Download this PDF document containing two exercises, asking you to write keywords for sample images, and then keywords for some of your own images based on what you've learned.
Did you know that Adobe's search filters are great ways to do deep dives on some hot-selling topics and hone in on areas of opportunity for you to stand out? Let's explore how!
Join me as we use the search filters to look at some examples of underserved niches that you may be able to create content for. What kind of searches could you do to help you find more?
Adobe Stock Featured Collections can help you position more of your work on select topics to buyers, encouraging more sales. Let's look at how to set this up for your portfolio.
Now we'll wrap up with a review of everything that you've learned. Be sure to let me know what you think and ask any questions you may have!
Want to sell MORE photos, video or generative AI online? This course explores how.
Selling your work online boils down to a few key things: figuring out what buyers want, and how to help them find your work. This course is laser-focused on helping you achieve both these essential goals.
What is "high commercial value" and how to make sure your work has it?
No matter how high quality your images or videos may be, if it doesn't have "commercial value," no one will buy it. This course dives into the types of content buyers actually need so you don't waste your time creating work that no one will want.
How to write great titles
A great title will help customers find your work in a few key ways. We'll explore those, and dive into examples of great titles and terrible ones.
How to keyword your work so it's easy to find
Great keywords will elevate your work to catch the attention of buyers, but bad ones will sink your files into a black hole, never to be seen or bought. In this course, we'll grade keyword examples from A+ to F to show you what to do or avoid.
How to find underserved niches
Don't create work that's one in a million. Create work that's in-demand but with few files meeting customer needs. This course explores using Adobe search tools to hone in on areas of opportunity for you.
How to spotlight your work to encourage more downloads
Adobe gives us the ability to feature our work to drive more sales, but many people don't take advantage of it. We'll explore how to set up this option for your portfolio.
By the end of the course, you'll know some topics to focus on, and how to position your work for success!
Why am I the best instructor to teach you how to sell online?
I’ve been selling images and videos online at the biggest agencies for more than 16 years. I’ve generated significant online income and have learned many best practices that have helped me figure out what customers need and how to serve them in unique ways. I’ve streamlined my workflow to minimize the busy work and maximize downloads and earnings. I’m packing just about everything I’ve learned into my Udemy courses to help you grow your own portfolio and sales.
Here’s my promise
I’m happy to answer any questions you may have throughout the course. I want you to have a five-star experience, so I’ll be watching for your questions that you can post in the course and will provide answers or feedback as quickly as possible.
Who this course is for:
· Photographers, illustrators, videographers, animators and creators of generative AI images
· Anyone wanting to turn their creativity into passive income
· Beginners or those already selling online – you’ll learn not just how to get started but also how to improve your processes and ability to find profitable niches to cover