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How To Sell in a Retail Store
Rating: 3.4 out of 5(12 ratings)
39 students

How To Sell in a Retail Store

Make lots of sales and grow your business in retail.
Created byMike Korytny
Last updated 8/2021
English
English [Auto],

What you'll learn

  • Build relationships with your customers and have them recommend you to people they know.
  • learn more about your customers so you can give them the best value.
  • Make more money, increase business and increase sales in your retail store.
  • Make selling in a retail store easy and effective

Course content

1 section73 lectures3h 57m total length
  • Introduction2:19

    Welcome to my course. I'll help you increase your sales and have customers love you and your shop.

  • Sell what sells3:10

    Sell a product or service that is already selling or that you're confident will sell. If something doesn't sell, don't sell it. If nothing that you are selling sells, sell a different product. It's better and easier to sell an easy selling product than to try hard to sell something that nobody wants.

  • Add value2:40

    Make that person's life better. Make the world a better place. Even if you're just cheering somebody up or saying something nice or pleasant to someone.

  • Good Feelings3:23

    Create a shopping experience that consistently delivers good feelings—from store ambiance, including windows, smells, and music, to price and service—to keep customers feeling welcome and engaged.

  • Socialize with your customers on social media5:30
  • Price3:17
  • Refunds3:33
  • What you want besides sales.3:41

    Drive sales by creating positive customer interactions, collect contact info for newsletters and updates, and encourage referrals, five-star ratings, and social media shares to boost word-of-mouth.

  • Greeting customers4:58

    Greet customers with a warm 'Hi, how are you' to set a positive mood, offer refreshments or samples, and use genuine compliments to add value while guiding them toward purchases.

  • Give free things3:42

    Learn to boost store traffic and customer engagement by giving free samples, coupons, and outside promos to invite visitors to shop.

  • Ask what music they want to listen to2:42
  • Make friends with neighboring businesses3:26

    Tell your neighboring businesses that you are referring customers to them and ask they refer relevant customers to you.

  • Get customers contact info4:24

    Give customers a way to leave their contact information. Have a note book for customers to write their name, email, social media, or how they prefer to be contacted.

  • Looks are very important3:30


    People love buying from attractive looking stores. Invest in an interior decorator. Stores that look better make more sales.

    See if wearing really nice, good fitting clothes in whatever style you prefer are going to help increase your sales.

  • Stay positive3:27

    Positivity is the basis of sales. It will boost your sales and is the best outlook for selling and communication. A negative outlook will hinder your sales and your enjoyment of your job.

  • Make friends, not just customers2:53

    Make friends, not just customers, and let conversations become stories that keep sales engaging. Forge connections that turn friends into buyers, who share the best product and expand opportunities.

  • Raise money for charity1:45
  • What is best in sales?3:13

    Discover what makes sales rewarding by engaging with people, building great conversations, and selling with genuine value while keeping the job fun and focused on customer needs.

  • Don't be that guy1:35
  • Learn sales by shopping2:20
  • Don't be stereotypical3:25

    Avoid conforming to a negative stereotype.

  • Sales technique is not all you need4:06

    Pair sales techniques with a desirable product, fair price, and a welcoming store; remain polite and genuine to build lasting customer relationships.

  • Ask when they are ready4:03

    Learn to time your sale ask in a retail store by identifying when customers are ready to buy, what they want, and asking tough questions to fit their needs.

  • Get any product they ask for2:32
  • Ask before you do2:57

    Master selling in a retail store by asking questions before showing products to identify customer needs and avoid guessing.

  • Stay with the customer1:40

    Stay with the customer from the moment they walk in, greet them, and assist as they browse. Build rapport through questions and small talk, offer refreshments, and avoid pushing sales.

  • Give the best deal3:51
  • Advertise on social media4:15

    Learn to advertise in retail using free social media platforms, create videos, grow followers, collect emails, and engage customers with posts, newsletters, promotions, and timely events.

  • Be in a busy area3:47
  • Stay in a good mood3:18

    Stay in a good mood to elevate customers and coworkers and create positive vibes that encourage shopping and sales.

  • Get a little experience1:24
  • Ask what they like about a product4:06

    Ask customers what they like about a product to uncover tastes and gather positive feedback. Use those insights to recommend other products with the same feature and aid decisions.

  • Have parties3:02
  • Buy from your customers3:07
  • Ask for their name and email3:44
  • Ask how you can improve3:48
  • Get things professionally done2:39

    Outsource what you can't do well and hire professionals for web site development, marketing, and interior design to present a legit storefront and drive direct purchases through an online presence.

  • Treat everyone like they are going to buy2:26

    Learn to treat every customer as a potential buyer of the most expensive item, avoid prejudging shoppers, and practice selling the best products to all visitors.

  • Keep practicing3:27
  • Show customers products that are selling2:11
  • Sell add ons1:23

    Learn to sell add-ons by suggesting items that complement a customer's purchase. Encourage multiple quantities, gifts, and value with related products.

  • Stay in touch with your customer4:56
  • Shop in stores that carry your product.4:05

    Visit other stores that carry your product to observe selling practices, customer treatment, and pricing strategies; engage, buy, and sign up for newsletters to learn what works in retail.

  • Sell through online marketplaces3:00

    Sell your product across multiple online marketplaces, including Amazon, Etsy, and eBay, using FBA or dropship and a presence on Shopify to reach customers wherever they shop.

  • Ask what they like about the product3:18
  • Always look at your customers in a positive way2:26

    Cultivate a positive view of every customer, see them as valuable and worth helping, and patiently resolve issues to create value for customers and staff.

  • Read Dale Carnegie1:39
  • Give the value that's appreciated as value3:41
  • Sell something you like3:48

    Sell something you love, a recommended approach to communicate value with genuine enthusiasm, making the sales experience more enjoyable and potentially more successful.

  • Always be learning4:11

    Cultivate a habit of always learning to boost selling in a retail store. Read every sales book, apply techniques, and practice them daily to avoid plateaus.

  • Ask how they liked their purchase4:17
  • Get any product though an affiliate account4:03
  • Ask what customers thought about shopping at a competitor2:31
  • Only carry products with high reviews2:39

    Learn to select only highly reviewed products, verify items online, read both praise and criticism, maintain a minimum 4.5 rating, and use reviews to guide stocking and customer recommendations.

  • Tell the customer you look forward to them coming back2:03

    Tell customers you look forward to them coming back to your store, building a genuine relationship and showing appreciation for their business so they feel welcome to return.

  • Learn from your customers1:43

    Learn from your customers by asking how they want to buy and what they want to buy, and use their feedback to improve the shopping experience.

  • Critique you fellow salespeople1:36
  • If they pick out a product you feel is not right for them3:10
  • Have fun4:51
  • Go out for drinks after work with your coworkers3:17

    Build strong team bonds by going out with coworkers after work, share sales insights with them, discuss what drives customers to buy, and elevate store performance through shared perspectives.

  • Date your customers2:43

    Date your customers and talk to them in the store, then get their number and plan a date after work to make work more enjoyable and boost sales.

  • Build trust4:20
  • Modify your approach depending on your customer4:49

    Vary your approaches based on the customer to improve responsiveness and sales. Learn to identify which customers need different techniques and modify your approach to fit each type.

  • Show the customer what they ask for4:26

    Show the customer what they ask for while also offering strong recommendations, comparing options, and highlighting the best version to help them decide and stay satisfied.

  • Ask your coworkers how they sell4:44
  • Keep your coworkers wanting to work with you2:59

    Foster a positive work culture by keeping coworkers encouraged and valued, avoid negativity, and boost teamwork to drive higher bonuses and sales.

  • Make it fun0:33

    Make selling in a retail store fun by creating a positive experience for yourself, your customers, and your coworkers, and treat sales as what you make it.

  • Listen to your customers3:22
  • Reengage with unsatisfied customers4:39
  • Your job is what you make it3:30
  • What I think about sales3:44
  • What I think about sales 23:22
  • Conclusion2:14

Requirements

  • A retail store to sell in

Description

This is a course on how to make lots of money in your retail store with sales and promotional techniques. I cover how to get customers to buy from you exclusively, get more people in your store and how to get them to tell their friends about you. How customers like to buy and what makes them buy. Increase your sales with this course.

Selling in a retail store is different because you are in person with your customer. You also have about 10 to 20 minutes to make a sale. You have to make the customer experience memorable so the customer comes back. You have to give your customer a valid reason why they should buy your product.

Getting the customer to return is much more effective when you get their contact information, like their social media. That way the customer sees your content and always has you on their radar. Also staying in touch on social media allows you to sell to your customers even when they are no longer in your store. This is great if you or your customers change locations.
If the customer gets anything but the best possible product, they won’t be satisfied and will probably go to a different store to see if they can get a better deal. Effective sales is great for a customer who is a first time buyer, but getting that customer to shop with you regularly will require a high amount of satisfaction.

I talk about this and more in depth in the course so enroll and we’ll go on this journey together.

Who this course is for:

  • Anyone working in, selling at or owning a retail store who wants to increase sales and business.