How to sell out your event with social media advertising
4.5 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
99 students enrolled

How to sell out your event with social media advertising

The complete step-by-step guide to promoting your next virtual or live event
4.5 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
99 students enrolled
Created by Steve Cox
Last updated 5/2020
English
English [Auto]
Current price: $132.99 Original price: $189.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4 hours on-demand video
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • How to build smart and engaging ad campaigns that convert - including basic retargeting
  • How to identify your desired audiences and position your event's unique selling points
  • How to set up your Facebook Business Manager account the right way
  • How to set KPI's and plan out your content - including key content strategies you can use in your campaigns right now
  • Industry hacks to build better audiences and ensure your ads sail through Facebook's approval process
  • How to create your very own Facebook event and how to leverage it to sell more tickets
  • How to set up reporting and effectively measure your results
Requirements
  • To create an ad campaign you'll need a Facebook page for your business/event. If you want to run ads on Instagram we recommend you also have a business Instagram page
  • You'll need access to a computer and a credit card in order to activate your Facebook Business Manager account so you can start running ads
  • Basic knowledge of Facebook. Ideally, you will already have a business page set up and have experience posting content and experimenting with some features (not essential though)
  • Zero previous experience running ad campaigns is necessary - you'll learn the step-by-step process right here
Description

Are you under pressure to sell tickets to your virtual or live event, don’t know where to start with social media advertising, scared of wasting money on ads, and can’t afford an agency?

I get it.

I used to be there as well. I remember trying to create ads for the first time and getting overwhelmed by the sheer volume of information on the internet, Facebook’s complicated Business Manager, and all the different objectives, ad types and strategies. I procrastinated, then I experimented, but I didn’t know what to look for so I didn’t know what was working or not working.

That’s why I was so passionate about creating this course for you.

If you want to expand your skills and learn how to set your event or business up for success long after this course, I’ll help you bypass the hurdles of creating your own successful ad campaigns. I share my screen and take you through the end to end process of marketing and selling your event using social media advertising.


After taking this course you will:

  • Be able to confidently attract more people and sell more tickets to your next event

  • Successfully build and get your own ad campaign live on Facebook and Instagram

  • Learn how to identify and target your desired audience

  • Stop wasting money with Facebook and Instagram ads

  • Know how to get a return on investment from your advertising budget

  • Understand the key fundamentals required to build a high performing ad campaign

  • Learn key hacks and insights from a top boutique agency that specialises in creating high performing ad campaigns for the event industry

  • Be able to teach and pass on your knowledge to others in your team or organisation

Whether you’re selling a virtual event or a live event, this course will provide you with all the tools you need to successfully sell more tickets to your next event. Take this course today, and begin your journey towards ads superstardom!


This course comes with a 30-day money-back guarantee.

Who this course is for:
  • A marketing professional or event owner/manager that wants to expand on their current skills and be ahead of the game
  • An online coach who has to sell an online event, workshop or promote a webinar to increase their client base and revenue
  • Anyone interested in learning how to confidently attract more people and sell more tickets to their next virtual or live event
Course content
Expand all 54 lectures 04:02:20
+ Ad campaign fundamentals
6 lectures 16:09
Why your event MUST have a paid social media campaign
05:10
Audience FIRST always!
03:11
Identifying your audience
03:24
Identifying your USP's
02:30
+ Business Manager Basics
10 lectures 38:52
Introduction
00:45
Why you need a Business Manager Account
03:49
Setting up Business Manager
07:06
Adding payment details
01:34
Adding your team
09:17
What is the Pixel and why you need it ASAP
05:58
Setting up Your Pixel
02:17
Adding Your Pixel to Squarespace
02:26
Adding your Pixel to Eventbrite
03:19
Bonus Hack - How to check your pixel is in place
02:21
+ Creating Audiences
7 lectures 27:44
Introduction
00:46
Audience targeting playbook
03:03
Research Hack to Create Cold Audiences
08:16
Setting up Custom & Lookalike Audiences
05:47
Facebook's Acronyms explained
05:37
Setting your KPI's
02:10
+ Content Strategies
10 lectures 45:34
Introduction
00:47
Speaking to your audience
01:59
Content strategies you can use
05:37
Why video is King
03:54
Winning content ideas your event can use
07:49
Stories
07:08
Copywriting Hacks
09:07
Big Mistake. Don't ignore Facebook's 20% rule
02:45
+ Optimising your Facebook Event
8 lectures 31:23
Introduction
00:34
Facebook Event Fundamentals
06:52
Your Event Description
02:17
Designing your Event Cover
07:22
Creating a Ticket Button
05:00
Sharing your Event
03:46
Tips for Posting in Your Event Feed
02:57
+ Building Your Ad Campaign
12 lectures 01:20:01
Introduction
00:52
Your Ads Strategy
08:50
Setting up Reporting Columns
11:17
Promoting your Facebook Event
10:08
Duplicating Audiences and Ads
04:28
Creating your Video Views Ad Campaign
13:22
What about Small Budgets?
00:55
Adding Organic Posts
05:18
Creating Retargeting Audiences
04:11
How to Set up Retargeting Ads
12:23
Reporting
04:45