How to Sell on Amazon - Technical Basics and Amazon PPC 2022

Master Amazon PPC basics by understanding pay-per-click, CPC, max CPC, CTR, impressions, and ACoS, and distinguish sponsored products from sponsored brands through keyword-driven ads.

Explore the Amazon advertising environment in Seller Central, covering portfolios, budgets, keyword, category, product, and audience targeting, plus impressions, ctr, and cpc.

Organize your Amazon PPC structure with a clear hierarchy: portfolios with budgets contain campaigns, which hold ad groups, which include targets (keywords or asins) and their ads.

Set up and organize campaigns using portfolios to structure keyword, product, and video targeting campaigns; adjust budgets and dates across portfolios, and manage transfers, edits, and archiving with caution.

Learn where ads appear on Amazon search results with the yoga strap example, including sponsored products, sponsor brand ads, and organic listings; video campaigns deliver low-cost, high-sales impact.

Understand the difference between keywords and search terms in Amazon PPC, including exact, phrase, and broad matches. See how ASINs target competitors and how search terms can differ from keywords.

Explore CPC placements on Amazon, including top of search, product pages, and rest of search, and learn to optimize bids, impressions, and CTR for higher sales.

Identify and optimize attention span in Amazon ppc campaigns by keeping around 25 keywords per campaign, ensuring all key terms receive impressions, and adjusting budget or bids when needed.

Understand how Amazon PPC data is delayed and processed, how sales attribution lasts 7–14 days, and why optimization should run weekly (or twice weekly with high volume).

Identify five phrases and top 100 keywords for your Amazon listing, organize them into 25 keywords per campaign and back end slots, and optimize your listing with the title.

Explore Helium 10’s core Amazon seller tools—Magnet for keyword research, Frankenstein for keyword refinement, Cerebro for competitor keywords, and Black Box for product discovery—plus filters and plan options.

Launch new listings and optimize with Helium 10 to discover new keywords, manage bids manually or with software, and structure campaigns from auto to keyword and product targeting.

Create three manual campaigns with a single match type (exact, phrase, broad) using 25 keywords each, apply dynamic bids down, optimize search placements, and use negative keywords and targeting.

Learn to optimize auto campaigns by preserving history, adding negative exact keywords from manual campaigns via Helium 10, and creating four auto ad groups: close, loose, substitutes, and complements.

Learn how to set up Amazon sponsored products campaigns using category targeting and ASIN targeting, with separate ad groups, bid strategies, and placements to optimize impressions and profits.

Explore how to use category targeting in Amazon ads, including separate ad groups for category targeting, bidding strategies by star ratings, prime vs non-prime, and competitive branding to optimize sales.

Explore the main keyword and product targeting campaign, an optional strategy for big targets and high conversion keywords, with fixed bids first and 20–25 targets per campaign.

Strategy 2 uses Amazon data to run manual campaigns, starting with an auto campaign and expanding to keyword and product targeting, leveraging keywords and asins for cheaper clicks and impressions.

Create auto ad groups by targeting group, each with one targeting type, then use negative keywords and transition performing keywords from auto to manual after sales appear.

Move keywords and targets from auto to manual campaigns, keep history in old campaigns, and bid higher in the new campaign. Focus on manual targeting and ASIN-based performance.

Explore Amazon sponsor brand video campaigns, designed to engage buyers mid-page on desktop and bottom on mobile, and learn to set up campaigns with keywords, product targeting, and negative keywords.

Explore how to generate and read the sponsored products search terms report in Seller Central, including keywords, ASINs, match types, and seven-day attribution, to optimize Amazon ads.

Optimize amazon ads with manual data analysis in seller central, adjust bids and placements per keyword, emphasizing long-tail terms for better acos and conversions.

Identify positive and negative deviations in campaigns where one or two keywords or a category target capture most spend, then rebalance by transferring keywords or lowering bids to distribute attention across targets.

Set bids using a formula based on target acres and conversion, drawing on last month and detailed data such as unit session percentage to optimize product and keyword performance.

find new keywords using broad, phrase, and auto campaigns; verify with search terms reports; transfer strong terms to exact campaigns and set negative targeting to avoid duplicates.