Name: How to Sell on Amazon - Technical Basics and Amazon PPC 2022
Rating: 5.0 (4 reviews)

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Created byLukas Jokubauskas

Last updated 10/2022

English

What you'll learn

AMAZON TERMS - All terms you need to know when selling on Amazon.
TOOLS AND SOFTWARE - How to use Helium10 and it's tools and Sellerboard. They are crucial for your Amazon business
MAIN FACTORS TO RANK UP - How to rank your product faster.
FIND KEYWORDS AND COMPETITORS - How to find keywords and competitors for your product.
ADS OPTIMISATION - How to optimise your ads manually and how to work with data efficiently.
PROFITABLE AMAZON PPC - Increase ranking & profit every month. We will talk about 2 different strategies.

Course content

2 sections • 35 lectures • 4h 6m total length

Introduction5:43
Lecture 2. Terms on Amazon6:11
Lecture 3. Helium104:03
Lecture 4. Sellerboard3:34
Learn how sellerboard instantly calculates profits with refunds, taxes, and ad costs for accurate monthly Amazon data. See sales, orders, costs, and profit by product, and optimize with binding settings.
Lecture 5. Listing Creation9:56
Lecture 6. Flat File18:44
Lecture 7. Keyword Research19:49
Learn how to perform Amazon keyword research using magnet and cerebral to build a targeted keyword list for ads and optimized listings.
Lecture 8. Top Factors to Rank Up5:52

PPC Terms4:03
Master Amazon PPC basics by understanding pay-per-click, CPC, max CPC, CTR, impressions, and ACoS, and distinguish sponsored products from sponsored brands through keyword-driven ads.
CPC- The Basics of Advertising Environment10:31
2.2 The Structure of Ads1:17
2.3 CPC- What you need to know about Portfolio5:23
Set up and organize campaigns using portfolios to structure keyword, product, and video targeting campaigns; adjust budgets and dates across portfolios, and manage transfers, edits, and archiving with caution.
2.4 CPC-Where do we see the adds on amazon4:04
2.5 Match types and differences5:36
2.6 CPC- 1.4 What is the difference between the _Keyword_ and _Search Term2:06
Understand the difference between keywords and search terms in Amazon PPC, including exact, phrase, and broad matches. See how ASINs target competitors and how search terms can differ from keywords.
2.7 CPC Placements9:54
3.1 Attention Span3:30
3.2 The Logic of Amazon data.mp45:18
Understand how Amazon PPC data is delayed and processed, how sales attribution lasts 7–14 days, and why optimization should run weekly (or twice weekly with high volume).
4.1 The List of Important Keywords5:23
4.317:20
5.1 Strategy 13:43
5.223:56
5.33:54
5.4 Product Targeting7:10
5.5 Category Targeting5:38
5.6 Keyword and Product Targeting Main2:55
6.1 Strategy 24:45
6.2. Strategy 26:20
6.3 Further Optimisation3:41
Move keywords and targets from auto to manual campaigns, keep history in old campaigns, and bid higher in the new campaign. Focus on manual targeting and ASIN-based performance.
7.1 CPC- SB, Video Campaign5:30
Explore Amazon sponsor brand video campaigns, designed to engage buyers mid-page on desktop and bottom on mobile, and learn to set up campaigns with keywords, product targeting, and negative keywords.
Sponsored Products- Search Terms Report8:37
Explore how to generate and read the sponsored products search terms report in Seller Central, including keywords, ASINs, match types, and seven-day attribution, to optimize Amazon ads.
9.1 Ads Optimisation - Manual work with Data9:13
9.2 The Search of Anomaly in Campaigns4:53
Identify positive and negative deviations in campaigns where one or two keywords or a category target capture most spend, then rebalance by transferring keywords or lowering bids to distribute attention across targets.
9.3 Bid Optimisation according Formula4:38
Finding New Keywords3:44

Requirements

No Experience is Required. We will start from the basics and gradually build your knowledge to find and launch your product. When we will have some basic knowledge and some experience we will learn how to build your PPC campaigns and how to optimise Amazon ads.

Description

Designed for you if you are either a beginner, or you already sell on Amazon but want to get better results. The course contains lessons which range from 3 minutes to 25 minutes in length.

You will learn how to list your items on Amazon to draw more visitors to your listings and to get more visitors to buy your items.

This course is particularly orientated to Pay per Click campaigns and how to increase your profits.

This course is updated frequently & will take into account any major changes on Amazon. You will have access to these updates for free after purchasing the course

Avoid wasting time looking for answers online that are often outdated or wrong, and reduce the chances of making costly mistakes - simply email me.

As an expert in the field, Lukas can help with just about any topic - from providing his views on a product that you'd like to sell, to helping out with your launch strategy. You'll save time, avoid stress, and be able to focus on the most important thing - your business.

Enroll today and begin your journey to a full-time income or much more as an Amazon FBA seller. I wish you good luck in this journey!

Who this course is for:

For Beginners and advanced sellers

What you'll learn

Explore related topics

Course content

Basics8 lectures • 1hr 14min

PPC- Pay Per Click27 lectures • 2hr 53min

Requirements

Description

Who this course is for: