Jewelry Sales Training - Selling Fashion & Fine Jewelry

Name: Jewelry Sales Training - Selling Fashion & Fine Jewelry
Rating: 4.2 (73 reviews)

Learn the secrets of selling Jewelry from a Sales Professional with more than 12 years of real-world sales experience.

Created byStephanie Bosch

Last updated 3/2024

English

What you'll learn

Get a step-by-step easy to understand and immediately usable masterplan to increase your Jewelry sales
Be equipped with REAL WORLD proven sales techniques from my 12 years background in sales and my sales experience from Tiffany & Co. etc.
You know how to deliver outstanding customer service and deliver an experience for your customer.
You know the psychological side of Jewelry sales
You will get started immediately throughout the course with practical exercises to help you tailor the delivered content to your needs
Become aware of potential pitfalls and how to avoid them.
Understand the full sales cycle for sustainable sales and long-lasting relationships with happy customers
How to sell Jewelry and Diamonds
How to handle Objections like "I'm just browsing"
How to ask comfortably for the payment and take it in a professional manner
How to conduct a proper client need assessment and find out your customers budget
How to up- and cross-sell as well as after-sales service
The importance of Visual Merchandise for Jewelry sales
How to use the FAB-Method
How to ask the RIGHT questions
How to sell your Jewelry while also selling yourself and build a strong branding and create desire

Course content

5 sections • 70 lectures • 4h 35m total length

2 really important questions before we start!2:56
Introduction Stephanie Bosch & Quick Course Overview7:20
Stephanie Bosch's Sales Background13:18
Opportunity to get interactive and meet other students7:43
Here's the link to the Jewelry Sales Training Facebook Group https://www.facebook.com/groups/679251332851453/ - looking forward to seeing you there :)
New Course Update: Fashion Jewelry Section0:13
Whilst you can apply a lot of the things from the fine jewelry part of the course, I decided to dedicate a whole new lecture to fashion jewelry, as many of you have their own jewelry brands and focus on fashion jewelry.

I didn't want to create a new course, but give you the best value for your money, so decided to add it to the existing course. Here's what you can find in the lecture.

Fashion Jewelry vs Fine Jewelry0:45
What actually is Fashion jewelry and how does it differentiate from fine jewelry?
Understanding the Fashion Jewelry Market4:05
In this section, we'll delve into the dynamic and ever-evolving world of the fashion jewelry market. Understanding the intricacies of this sector is crucial for anyone looking to excel in the jewelry sales industry as most fine jewelry stores also sell fashion pieces and or create pieces that go with the trends from the broader market!
Fashion Jewelry Product Knowledge2:39
In this section, we'll explore the diverse world of fashion jewelry, providing you with essential product knowledge to excel in your industry. From costume jewelry to statement pieces and trendy accessories, understanding the various types of fashion jewelry is key to effectively meeting the needs and preferences of your customers and actually knowing what you're selling :)
Target Audience and Customer Persona (Avatar)4:39
Understanding your target audience is crucial for successful sales, allowing you to tailor your sales strategies effectively. That's why we will look in this lecture into how to create such a persona or avatar.
Selling Techniques for Fashion Jewelry3:04
Visual Merchandising and Presentation4:21
Visual Merchandising and the Presentation of your jewelry is essential. In this lecture you will find tips for both. You can use these tips in your shop, but of course also when you take pictures! I also created a special section for visual merchandising and presentation for market stalls.
Online Sales and E-commerce Strategies for Fashion Jewelry5:05
Find tips for selling your fashion jewelry online! I also have included special tips when shooting pics with your phone and when using video and reels!
Selling Fashion Jewelry on Markets and Pop-up Stores2:49
Are you building your own brand and are a creativepreneur? Then this lecture is for you :) And a big go you!! Well done!!
Building Relationships and Customer Loyalty in Fashion Jewelry Sales1:55
Networking and Collaboration Opportunities in the Fashion Jewelry Industry:2:17
Adapting to Changing Trends in Fashion Jewelry2:18
Measuring Success and Setting Goals2:27

Key Characteristics of Fine Jewelry1:17
We talked a lot about fashion jewelry, let's look into some of the key characteristics of fine jewelry before we head deeper into the sales side. No matter if you are in fashion or fine jewelry sales - most of these sales strategies and tips apply to both.
Fine Jewelry Product Knowledge1:58
Characteristics of Commonly Used Precious Gemstones2:21
Diamond Must Know's for Jewelry Sales Professionals20:03
Pearls1:52
Semi-precious Gem Stones1:52
Luxurious Customer Experience1:40
Visual Merchandising and Presentation for Fine Jewelry2:27
EXERCISE: Luxurious Customer Experience0:20
Delivering Great Customer Service - the Secrets1:02
Handling Fine Jewelry Pieces in Client Presentations2:12
Luxurious language!1:25
EXERCISE: Luxurious Language0:20
Biggest NO GO's in Jewelry Sales #13:36
Biggest NO GO's in Jewelry Sales #25:00
Biggest NO GO's in Jewelry Sales #36:43
Luxury feels pleasant! Selling with positive emotions!4:01
Why Storytelling works!6:28
Inspire to Dream7:08
Selling the Style15:20
Selling your Brand with Style3:57
EXERCISE: Selling Your Brand0:14
Inspiration of the Jewellery and Craftsmanship0:42
EXERCISE: Finding & Crafting Relevant Stories that Sell0:19

Introduction Technicalities and Jewelry Sales Process6:15
Handling multiple clients9:56
The Power of Questions7:55
Types of Questions0:31
Asking the Right Questions0:42
EXERCISE: Asking the Right Questions0:20
The TWO Main Motivators!3:29
Uncovering Needs0:54
Needs Assessment1:04
Client Budget0:38
FAB-Method0:34
EXERCISE: FAB-Method0:18
Objections7:41
Typical Objections & Client Concerns in Jewelry Sales & how to Resolve them0:21
How to handle "I'm just browsing"8:07
Efficient Ways to Handle Objections1:52
EXERCISE: Handling Objections0:19
Telling the Price with Confidence & Discounts0:52
Cross-Selling1:09
Closing & Taking the Payment0:35
Collecting Customer Details0:11
Gift Wrapping0:35
Care Instructions, Warranties and Exchange0:08
Following up0:06
EXERCISE: Following up0:19

Requirements

You need an interest for Jewelry - obvs
Want to have FUN selling jewelry & be successful with your jewelry business
An interest to deliver outstanding customer service and learn how to sell while building lasting relationships. Willingness to make it a success for your customer and yourself
The willingness to make more sales, increase reach and your reputation.
This course is primarily focusing on selling Jewelry in a Shop environment - however, most of the techniques, tools and elements are also valid for selling online, on fairs etc.
An open mindset

Description

Welcome to your Jewelry Sales Training!

This Jewelry Sales Training course is designed from a sales professional with more than 12 years sales experience in high-end, high-price industries (Banking, Management Consulting, Recruiting, Luxury Retail / Jewelry) for Jewelry Designers, Jewelry Makers and sales professionals who either want to transition into Jewelry Sales / High End Retail or already work in Jewelry Sales and need a refresher course.

Why Jewelry Sales Training?

Well, this course idea was born out of the praxis.. My friend, a Jewelry Designer, needed a hand with sales and preparation for a fair. And as I'm a salesperson myself and a certified trainer who worked for different Jewellers (Tiffany & Co. and others) with a passion for Jewelry, this whole idea was born. The course is a passion project of mine and the area of sales that I absolutely love and feel comfortable with and I aspire to help you to get the word out of your beautiful craft and art.

What will you learn?

How to deliver a luxurious customer experience when selling fine and fashion jewelry
The biggest no go's in jewelry sales and how to avoid them
How to sell jewelry with positive emotions
Why storytelling works for jewelry sales
How to sell the brand and style when selling jewelry
What drives purchasing decisions from customers
How to handle multiple clients in your jewelry shop
How to ask questions as a pull rather than pushing someone into buying
How to ask the right questions
How to up-, and cross-sell when selling jewelry
Understand your customer's budget
How to conduct a professional need's assessment
How to use the FAB-Method to sell jewelry
How to handle objections
How to deal professionally with discounts or the requests for a discount
How to take payments with confidence
How to present and handle the jewelry
How to provide great customer after-sales service
How to follow-up with your customer
Special: how to sell diamonds and diamond must-knows for sales professionals The 4 C's of the diamond: Cut, Carat, Clarity, and Color What makes Tiffany diamonds so special? Why do people buy diamonds? How to compete with Tiffany diamonds

How is this Jewelry Sales Training course structured?

You will have a mix of video, articles, downloadable resources
You will have access to various exercises that will help you to understand the presented material on a more in-depth level and will support you with the learning transfer by customizing and tailoring the materials to your needs and products
This course contains sales and psychological concepts like the iceberg model, emotional selling, etc. with a custom transfer and use of those methods within a jewelry sales environment
This course contains the essence of 12 years of real-world sales experience from different industries, from someone who hit quota within a jewelry sales environment
This course is a fluff-free course that focuses on ethical selling with a win-win-mindset that is sustainable and allows long-lasting partnerships with your clients

This course also has a 30-day Money-back-guarantee - so no strings attached! I am very much looking forward to seeing you in the course and get you started in selling your beautiful jewelry :-)

Enroll now and start selling jewelry like a pro!

Stephanie

Who this course is for:

Jewelry Designers
Jewelry Makers
Creativepreneurs
Jewelry Sales Professionals / Jewelry Sales Reps
Sales Professionals who want to transition into Jewelry Sales
Jewelry Designers & Makers who want to get their workforce trained for a small budget
Jewelry Designers & Makers who want to understand the customer side to improve their business model, marketing or turn services into sales

Jewelry Sales Training - Selling Fashion & Fine Jewelry

What you'll learn

Explore related topics

Course content

Hello & Welcome!5 lectures • 32min

Selling Fashion Jewelry12 lectures • 36min

Selling Fine Jewelry with Positive Emotions24 lectures • 1hr 32min

The Fine Jewelry Sales Process (focusing on selling via shop floor)25 lectures • 55min

BONUS + Q&A Videos - your questions answered4 lectures • 1hr 1min

Requirements

Description

Who this course is for: