How to Self Publish a Nonfiction Kindle eBook Like a Pro
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How to Self Publish a Nonfiction Kindle eBook Like a Pro

Learn How to Avoid Embarrassing and Expensive Self Publishing Mistakes
4.0 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
28 students enrolled
Created by Heidi Thorne
Last updated 3/2020
English [Auto-generated]
Current price: $23.99 Original price: $34.99 Discount: 31% off
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This course includes
  • 3 hours on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand how to self publish an eBook on Amazon Kindle Direct Publishing (KDP)
  • Improve eBook manuscript quality through editing and proofreading functions
  • Create an eBook title, subtitle, categories, keywords, and book description to improve eBook's visibility online
  • Know how to prepare a Microsoft Word document for publishing on KDP
  • Set realistic goals for sales and royalties
  • Determine an eBook price
  • Evaluate basic book promotion opportunities available through Amazon/KDP
  • Amazon KDP Account
  • Microsoft Word program loaded on computer and have basic level skills using it

If you have never self published an eBook, or you've been disappointed with your previous endeavors, this course is for you! We will be focusing specifically on self publishing nonfiction eBooks through the Amazon Kindle Direct Publishing (KDP) platform.

We'll be going through the self publishing process step by step. But before we launch into publishing, we'll cover all the pre-publishing preparation steps and thought processes so that you can make your eBook the best it can be. Here are just some of the topics we'll discuss:

  • Questions you need to answer before you even think about self publishing.
  • Editing and proofreading (there is a difference between the two!) and why they're both important.
  • Formatting your eBook manuscript with Microsoft Word.
  • Using SEO techniques to create a great title, subtitle, and book description to help your eBook more easily get found.
  • Creating an eBook cover on the cheap.
  • Advertising opportunities available through KDP and Amazon Marketing Services.
  • Building your author platform with blogs and social media.

I'm Dr. Heidi Thorne, MBA/DBA, a nonfiction book editor and author of over 20 self publishing print books and eBooks on the topics of business, marketing, and self publishing. Previously, I was a trade newspaper editor for over 15 years and taught for 5 years at the college level. So I have a lot of writing and publishing experience and insight that I'd like to share with you in this course.

Of course, I have to disclose that while I will be sharing what I've learned from working with the Amazon KDP platform over the years, I am not affiliated with, hired, endorsed, or approved by Amazon and/or KDP. However, I do receive associate advertising compensation and/or royalties from Amazon, Createspace, and KDP as part of my normal course of business.

Ready to make your eBook into something great for you and your readers? Sign up and let's get started!

Who this course is for:
  • Authors who have never self published a nonfiction eBook
  • Authors who have unsuccessfully tried self publishing a nonfiction eBook and need to review fundamentals
Course content
Expand all 25 lectures 03:07:21
+ Preparing to Self Publish
4 lectures 26:54

A welcome message from your instructor, Dr. Heidi Thorne, MBA/DBA. Course goals and agenda are also reviewed.

Preview 02:40

Discover critical issues to consider BEFORE you even think about self publishing.

Questions You Need to Answer BEFORE You Self Publish

Learn why including other people's work in eBooks can lower quality and increase risk. Issues with using images are also covered.

What NOT to Put in Your Book

Many self publishers take "self" a little too literally and don't get outside help! Learn how to work with editors and proofreaders. Tips for self editing are also included.

How to Make an eBook that Isn't Junk: Editing and Proofreading
+ Getting Your eBook on Amazon KDP
10 lectures 01:20:02

SEO can be a valuable tool in creating titles, subtitles, and book descriptions that help drive traffic to your eBook. Learn how to use keywords to make your eBook more search-friendly.

Using SEO Techniques to Develop a Great Title and Subtitle

Kindle Create is a free tool from Kindle Direct Publishing (KDP) that helps authors format a Microsoft Word document (.doc, .docx) into a Kindle-friendly file, ready for publishing on KDP for both a Kindle eBook and print edition. I offer my review of the tool and recommend that authors use it instead of formatting and uploading an MS word document.

Using Kindle Create to Format Your Kindle eBook and Print Book

IMPORTANT! ONLY VIEW THIS VIDEO AND LECTURE RESOURCES IF YOU ARE NOT USING KINDLE CREATE! View the lecture, "Using Kindle Create to Format Your Kindle eBook" AND the suggested resource videos from Amazon KDP BEFORE you decide to format your eBook the hard way with the Microsoft Word tips shown in this lecture!

Not Using Kindle Create? Tips for Formatting Your Manuscript in Microsoft Word

Building on the earlier discussion on SEO, we'll discuss how to create a book description that helps your readers find your book.

Preview 04:25

In addition to keywords, title, subtitle, and description, picking the proper categories in which to place your book is one of the most important decisions to help your eBook get found. Tips for doing some pre-upload research are reviewed.

How to Pick Categories for Your Kindle eBook

The right price can make or break an eBook sale. While the video quickly reviews the components that go into setting a price, the reading assignment is the main learning activity of this lecture. In the reading assignment, the KDP Pricing Support tool--which helps Kindle eBook authors set an optimal price--is introduced. Note that KDP Pricing Support (as of this writing) is in beta mode, but well worth checking out.

How to Price Your eBook

One of the more confusing aspects of self publishing is the assignment of ISBN and ASIN numbers. Both types of numbers are explained.

ISBN and ASIN Numbers Explained

A review of all the components you'll need to have ready before uploading your eBook to Amazon's KDP self publishing platform.

Introduction to the Amazon KDP Self Publishing Platform

Learn ways to create your Kindle eBook for free using KDP's Cover Creator tool and Canva.

Design Your Kindle eBook Cover for Free

See an example of a print book I created using the Kindle Create tool feature for print. I created both my Kindle eBook and print book with the same file.

Example of Print Book Created with Kindle Create
+ Marketing Your Kindle eBook
11 lectures 01:20:25

Discover eBook advertising and marketing opportunities available right in the KDP universe such as KDP Select, Amazon Marketing Services, and more.

Book Promotions: Pre-Order, Free eBook and Amazon Marketing Services

Amazon's KDP platform offers you a variety of eBook promotion opportunities, including Countdown Deals, Free eBook Promotions, and Pre-Orders. But are they worth it? I share my experience using them.

Kindle Countdown Deals, Kindle Free eBook Promotions, and Pre-Orders

Authors may feel cheated by the Kindle Unlimited, Kindle Owners' Lending Library, and Kindle Book Lending programs. I explain all these programs, how you can earn royalties with them, and why you shouldn't be too upset.

Kindle Unlimited, Kindle Owners' Lending Library, and Kindle Book Lending

Discover where you Amazon Marketing Services Kindle eBook ads appear. Also learn about a new targeting option for Product Display ads. Suggest viewing the "Book Promotions: Pre-Order, Free eBook and Amazon Marketing Services" course video prior to viewing this.

Amazon Marketing Services 2018 Feature Updates

Review of new AMS Kindle eBook advertising interface features which allow sorting and filtering of ad costs and sales results. Plus, a discussion about the new lockscreen ad option.

Amazon Marketing Services 2019 Feature Updates

Sales forecasting is tough for even the most seasoned of sales and marketing professionals. This video offers some basic sales forecasting insight. However, the worksheet (in resources) will be a simple and valuable tool for tracking eBook sales activity.

Setting Realistic Sales and Royalty Goals for Your eBook

Lots of authors chase book and eBook sales through blogging and social media. However, those are high investment marketing strategies. Learn to evaluate which of these channels are right for you.

Building Your Author Platform: Websites, Blogs, Social Media and Email Marketing

Reviews can help sell eBooks. But what do you do when you get squeaky wheels and trolls who submit negative reviews? Learn to glean valuable feedback from even negative reviews.

Preview 05:50

Want the real deal about using Amazon Marketing Services (AMS) for advertising your Kindle eBooks? In this video, I share results of my advertising experiments through 2017.

Amazon Marketing Services: 2017 Results Update

I share my AMS advertising results from the end of 2018, which marks about 2 years using the AMS ad platform.

Amazon Marketing Services: 2018 Results Update

Congratulations and best wishes for your eBook adventures! Hope you'll continue your learning. In Resources is a list of other courses I offer that may interest you. Thank you for your participation!

Congratulations and What's Next