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How to Secure a Job in Today’s Job Market

How to Secure a Job in Today’s Job Market

Positioning Strategy for Job: Craft Your Professional Identity, Tailor Your Resume, and Make a Compelling Message
Created byJulia Ivy
Last updated 8/2025
English

What you'll learn

  • Feel empowered by knowing what and why they need a positioning strategy, and how it differs from personal branding and resume writing.
  • Declare which jobs fit best their competencies and backgrounds by analyzing and matching their market and personal preferences.
  • Formulate their guiding principle and professional core as a value proposition for their desired employers.
  • Implement a JOB-focused positioning strategy in the message to employers, cover letter, and resume that fits the job expectations.

Course content

5 sections12 lectures1h 28m total length
  • Welcome to the course1:11
  • REVIEW: "Why and When We Need Positioning Strategy"12:56
  • REVIEW: "Types of Positioning Strategy"14:40
  • READING: Four Types of Positioning Strategy. By Julia Ivy3:26

Requirements

  • No prior knowledge and special skill set.
  • A Positioning Strategy Assessment is available to help you identify your current stage and should be checked regularly.

Description

If you’ve ever found yourself asking, “What’s next for me?” — this course was built for you. Especially if you want a stable, fulfilling career without losing your sense of self.

If you take this course, you’ll stop second-guessing your path. You’ll build a positioning strategy — not just a resume — that clarifies who you are, where you’re headed, and how to get there. You’ll:

  • Define your professional core

  • Target positions that truly fit you (instead of forcing yourself to fit them)

  • Create a tailored resume and message

  • Build confidence to approach employers

  • Understand what kind of work gives you both meaning and momentum

If you don’t take the course, you might stay stuck — chasing roles that don’t fit, feeling unclear about your direction, or settling for “safe” jobs that aren’t aligned with who you really are. You risk continuing the cycle of doubt, distraction, and delayed decisions.

Developed by Julia Ivy, who holds PhDs in psychology and strategy, this course moves beyond outdated career advice. It equips you with a mindset and roadmap that lasts — whether you're entering a new field or making a bold pivot.

By the end, you’ll feel in control of your career — and confident in your next move.

Who this course is for:

  • New graduates who are entering the job market.
  • Job seekers prioritizing immediate job security over career advancement.
  • Individuals who prefer structured career paths and a secure work environment or job.