
In this section you get a basic introduction into the course and you learn about my background and my journey into how I became a CEO of a 30 million dollar company at just 29 years old!
I think it is critically important for you to understand the value in learning from someone who has done business at the highest level! Real life experience trumps all! The best way to learn business is to do business! The next best option is to learn from someone who has won in business at the highest level! Learning what not to do by avoiding other peoples failures is a great way to become stronger as a CEO and entrepreneur!
Here are many of the topics we are going to cover in the course! I have designed this course to have a strong emphasis on actionable steps you can learn and start applying to your business to help improve it!
Understand specific duties, responsibilities and skills required to be a CEO of different sized companies ranging from a Startup CEO, to CEOs of medium and large companies.
Understand the financial and nonfinancial benefits of becoming a CEO.
After completing this section, you will understand the two main routes to becoming a CEO. We will focus on the educational and entrepreneurial paths in great detail.
This section is dedicated to explaining how to understand and analyze the financial health of your company by learning how to master key financial reports. This will teach you how to identify problem areas in your business, and how to go about improving them! The reports that will be covering will include:
Aged Accounts Payable Report
Aged Accounts Receivable Report
Inventory Valuation Report
Inventory Listing Report
Sales by Item Report
Income Statement
Cash Flow Statement
Balance Sheet
This section will explain the importance of maintaining clean and accurate records! It will also cover many best practices for how you can go about staying organized and ensuring that your record keeping isn't going to create problems for your business!
This section is going to specifically demonstrate how to find problems and evaluate the effectiveness of your solutions over time! I have included some detailed explanations on how to assess, evaluate and fix critical problems in your business including A) Cash fluctuations B) Working capital bloating C) Sales slow downs D) Inventory projections
This section outlines the areas in which I will focusing on teaching you to help you become a juggernaut CEO! These include A) Growing revenue B) Growing margin and earnings C) Buying add on companies D) Corporate finance E) Making your company more valuable F) Selling the company
This section covers an overview of which revenue growth subtopics we will be covering, these include:
-Customer retention
-Customer expansion
-Product expansion
-Entering new markets
-Increasing market penetration
-Price optimization
This section is dedicated to understanding and appreciating the importance of customer retention! It is the single most under appreciated and mismanaged metric in terms of revenue growth considerations. Trust me! You've never examined revenue growth through this lens before!
This section focuses on acquiring new customers within your current markets, and the importance of building strong advantages that you can leverage to take down all of your competition! We're also going to talk about philosophies which help you decipher whether its a better idea for you to focus on growing your current market, or expanding into new ones!
This section will give you all the tools necessary to evaluate which new markets to enter and how to go about it. We will discuss the core philosophies which dictate how we should think about market expansion and understanding the conditions that favor it. We also discuss many prominent examples of expansion plans done correctly and advanced tactics which you can apply to your business!
This section will give you all the tools necessary to evaluate your product portfolio, identify gaps in the market and outline how to go about outsourcing factories to actually manufacture your product. We will also discuss many key philosophies regarding how to know if your product is hitting the mark or not, and if your product should be enhanced or replaced!
This section covers the importance of price optimization, and how you can go about ensuring that you are obtaining the correct value for your products in the market. We discuss different strategies for establishing pricing, how to know if you are under or overpricing your products, and the power in which price optimization can completely carry your revenue growth!
This section covers everything from how to implement cost cutting strategies to the implementation of scalable processes that help reduce the future costs of your growth. We discuss how to identify and minimize bad costs in your business, and how to go about evaluating your business critically to greatly increase your earnings.
This section covers the importance of buying companies! It covers topics including common pitfalls to avoid, how to negotiate with banks, the steps required to do a acquisition, as well as the tremendous financial benefits for getting them right! If you like building monopolies, this is the section for you!
In this section we will start by understanding the statistics on the importance of cash in small businesses. We will also discuss how to obtain financing from banks, how to talk to banks and understand what they are looking for and how they view you, how to improve your odds of success, and how to understand the importance of leverage!
This section is dedicated to explaining how to value your business and which factors directly and indirectly affect it. We also discuss many actionable steps which you can implement to help make your company more valuable!
This section is dedicated to explaining why you would want to sell your business, how you can sell your business for more money, how you can literally go about selling your business, understanding the sales process, and some tips and tricks to help you along the way!
This section includes my absolute best content! It includes topics ranging from how to win negotiations versus sellers, how to over finance deals and win with banks, interesting philosophies on winning/positive mindsets and other best practices!
What is the aim of this course?
The aim of this course is to teach you all the best practices behind being a top performing CEO or entrepreneur. My goal is to transform you from being someone who is interested, inexperienced, or just starting out in business, into becoming a top performing business professional. In this course I cover everything from what problems to look for, how to measure it, and which levers to pull in order to solve them. This is a complete action plan for how to run a company at the highest level!
Why have I decided to make this course?
In my experience, the people who teach business often have little to no real world experience to back it up. Now I believe this is a huge problem because I understand that there are many young kids and adults who are hungry to learn business and the unfortunate reality is that most of the great business leaders don't have the time, availability, or willingness to teach them! This creates a massive problem where people who are eager to learn business are stuck learning from people who only have theoretical understandings of concepts and cannot speak to any form of operational excellence.
That's where I come in!
My name is Michael Greige, I am a 29 year old CEO of my $30,000,000 health care company called Choice One Medical. Now, like you, I was once a young kid who didn't know what they wanted to do in life when I was younger and I really lacked a clear direction. I was always interested and intrigued by business since I was a child, but I didn't figure it all out until later in life. When I was 25 I started my first business which was an Amazon store which sold used books! In my first month I sold $2,000, and I grew it to over $1,000,000 in sales just 1 year later! I took this money and purchased Choice One Medical when I was 26 and have been growing it at over 30% per year ever since. Presently, my company has over 40 employees and generates over $17,000,000 in annual sales and I'm on a ruthless mission to grow it to a billion dollar valuation before I reach the age of 40.
Now, I'm telling you all of this for three main reasons. First, I am someone who has an incredible track record and unparalleled success in the business world, and I'm using all of that real life experience to teach you my best practices! By learning from me you can help yourself save yourself large amounts of time and money by leaning on my experience to help avoid failures. Second, I have literally been in your shoes! I know exactly what you're going through right now in your business journey, and I understand that the best person to learn from is a person in a spot where you would like to be one day. This better allows for me to tailor my lectures on actionable steps that I know you are capable of pulling off! And finally, business is more than just a hobby for me, its my life! I'm not just teaching you about my facts and experiences in life! I'm teaching you about my feelings, my instincts, my thought process, and all all the other intangibles that go into becoming a great business leader!
What will you learn in this course?
I literally set this course up as a master class on covering all the main points of managing your business like a juggernaut CEO! This includes topics such as:
-How to actually become a CEO, and why you'd want to be one
-How to master financial reports to help identify/monitor the health of your business and spot problems
-How to improve your customer retention
-How to improve your sales growth
-How to improve your market penetration
-How to expand into new markets
-How to create new products
-How to buy companies
-How to manage your corporate finances
-How to obtain financing
-How to increase the valuation of your company
-How to sell your company
-Many many many more best practices and teachings!