How to Produce and Host a Successful Webinar
What you'll learn
- Learn how to schedule your webinar to maximize the attendance rate.
- Learn how to promote your webinar to drive the right people to your registration page.
- Learn how to design your registration page to encourage the highest possible registration rate.
- Learn how to prepare your presenters for success before your webinar.
- Learn how to set up your webinar to prevent audio issues and technical problems.
- Learn how to interact and engage with your attendees to provide insight for you and value for them.
- Learn how to use webinar video correctly and effectively.
- Learn how to analyze your webinar data to evaluate success and identify leads.
- Learn how to follow up with your audience effectively and meaningfully.
- Learn how to repurpose your webinars so they continue working for you after they're over.
Requirements
- You should know what a webinar is and why you would want to conduct one.
- You should have access to a webinar platform.
Description
An effective and successful webinar requires much more than a great presentation. You also need to know how to organize and execute webinars through the entire webinar production timeline—from promotion and registration...right through execution and engagement...and ending up with reporting and follow-up.
Whether you're producing a webinar all by yourself, or it's a team effort, this course will provide you with the fundamentals you need to ensure your webinars are professional and primed for success.
By viewing this course, you'll learn how to:
--Schedule your webinar to maximize the attendance rate
--Promote your webinar to drive the right people to your registration page
--Design your registration page to encourage the highest possible registration rate
--Prepare your presenters for success before your webinar
--Set up your webinar to prevent audio issues and technical problems
--Interact and engage with your attendees to provide insight for you and value for them
--Use webinar video correctly and effectively
--Analyze your webinar data to evaluate success and identify leads
--Follow up with your audience effectively and meaningfully
--Repurpose your webinars so they continue working for you after they're over
Also included in this course is a comprehensive mock Q&A session that provides answers to some of the most frequently asked questions about webinar production. You’ll benefit from hearing the answers to these questions as if you were attending this course as part of a live audience!
Who this course is for:
- Anyone who wants to learn how to produce and host an effective and successful webinar.
Instructor
- 4.4 Instructor Rating
- 71 Reviews
- 189 Students
- 2 Courses
Dave Clark founded Clark Webinar Consulting to help businesses, nonprofits, and other organizations conduct and deliver worry-free, professional webinars.
For over 10 years, CWC has provided expert webinar production, consulting, and support services to thousands of businesses and organizations seeking webinar help. Some weren't quite sure how to get started with webinars, others needed direction and instruction on the art and science of webinar presenting, and many simply wanted a webinar expert to produce and run their webinars for them. Spanning the entire spectrum of industries and enterprises, CWC has successfully supported small and large for-profit companies, nonprofit organizations, membership groups, entrepreneurs—even celebrities.
Unlike other large marketing and consulting companies, webinars are all we do. With just one specialization, our efforts are focused entirely on producing and supporting successful webinars. And since your success is our success, all services are provided exclusively by CWC founder Dave Clark.