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How to Produce and Host a Successful Webinar
Rating: 4.4 out of 5(23 ratings)
75 students

How to Produce and Host a Successful Webinar

Learn How to Become a More Effective and Successful Webinar Producer and Host
Created byDave Clark
Last updated 10/2021
English
English [Auto],

What you'll learn

  • Learn how to schedule your webinar to maximize the attendance rate.
  • Learn how to promote your webinar to drive the right people to your registration page.
  • Learn how to design your registration page to encourage the highest possible registration rate.
  • Learn how to prepare your presenters for success before your webinar.
  • Learn how to set up your webinar to prevent audio issues and technical problems.
  • Learn how to interact and engage with your attendees to provide insight for you and value for them.
  • Learn how to use webinar video correctly and effectively.
  • Learn how to analyze your webinar data to evaluate success and identify leads.
  • Learn how to follow up with your audience effectively and meaningfully.
  • Learn how to repurpose your webinars so they continue working for you after they're over.

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Course content

1 section • 11 lectures • 1h 6m total length

  • Webinar Scheduling3:44

    Learn to schedule effective webinars by choosing optimal days and times for B2B audiences, considering time zones, duration, and audience needs to maximize registration and attendance.

  • Webinar Promotion6:56

    Promote your webinar with email campaigns and advance notice, scheduling invites two weeks before. Send concise invites highlighting the value of attending and include multiple links to the registration page.

  • Webinar Registration4:37

    Collect registration information to identify attendees and estimate turnout, then send login details and calendar reminders, while choosing a registration option and keeping the form fields short.

  • Webinar Preparation7:45

    Rehearse in two stages: solo practice to refine delivery, then a group run-through to align run of show and platform readiness. Use concise slides with visuals to support, not read.

  • Webinar Execution4:49

    On webinar day, optimize audio and internet reliability by using a USB headset microphone, wired Ethernet, and verified software settings, with telephone audio only as a backup.

  • Webinar Engagement5:24

    Enhance webinar engagement through interactive Q&A, moderator, and producer roles. Use polling and a well-planned flow to boost audience interaction and lead generation.

  • Webinar Video6:18

    Assess when to use live webinar video versus slide-based presentations, balancing bandwidth and quality risks. Optimize backgrounds, lighting, and practice with a producer and moderator to maintain camera focus.

  • Webinar Reporting2:14

    Learn how post webinar reporting evaluates KPIs, attendance, Q&A and polling engagement, cleans and organizes platform data, and scores leads to prioritize follow ups.

  • Webinar Follow-Up2:46

    Outline effective webinar follow-up by promptly contacting hot leads, sharing the recording within 24 hours, and sending post-webinar surveys to gather feedback and drive conversions.

  • Webinar Recordings3:42

    Learn how to extend webinar value with on-demand recordings, host and share playable video files, and repurpose sessions through bite-sized clips or simulated live playback while maintaining live interactivity.

  • Q&A18:14

    Learn practical strategies for scheduling, promoting, and conducting engaging webinars, including registration options, practice sessions, Q&A handling, video and audio quality, and post-event follow-up.

Requirements

  • You should know what a webinar is and why you would want to conduct one.
  • You should have access to a webinar platform.

Description

An effective and successful webinar requires much more than a great presentation. You also need to know how to organize and execute webinars through the entire webinar production timeline—from promotion and registration...right through execution and engagement...and ending up with reporting and follow-up.

Whether you're producing a webinar all by yourself, or it's a team effort, this course will provide you with the fundamentals you need to ensure your webinars are professional and primed for success.

By viewing this course, you'll learn how to:

--Schedule your webinar to maximize the attendance rate
--Promote your webinar to drive the right people to your registration page
--Design your registration page to encourage the highest possible registration rate
--Prepare your presenters for success before your webinar
--Set up your webinar to prevent audio issues and technical problems
--Interact and engage with your attendees to provide insight for you and value for them
--Use webinar video correctly and effectively
--Analyze your webinar data to evaluate success and identify leads
--Follow up with your audience effectively and meaningfully
--Repurpose your webinars so they continue working for you after they're over

Also included in this course is a comprehensive mock Q&A session that provides answers to some of the most frequently asked questions about webinar production. You’ll benefit from hearing the answers to these questions as if you were attending this course as part of a live audience!

Who this course is for:

  • Anyone who wants to learn how to produce and host an effective and successful webinar.

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