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How to Produce and Host a Successful Webinar
Rating: 4.4 out of 5(23 ratings)
74 students

How to Produce and Host a Successful Webinar

Learn How to Become a More Effective and Successful Webinar Producer and Host
Created byDave Clark
Last updated 10/2021
English

What you'll learn

  • Learn how to schedule your webinar to maximize the attendance rate.
  • Learn how to promote your webinar to drive the right people to your registration page.
  • Learn how to design your registration page to encourage the highest possible registration rate.
  • Learn how to prepare your presenters for success before your webinar.
  • Learn how to set up your webinar to prevent audio issues and technical problems.
  • Learn how to interact and engage with your attendees to provide insight for you and value for them.
  • Learn how to use webinar video correctly and effectively.
  • Learn how to analyze your webinar data to evaluate success and identify leads.
  • Learn how to follow up with your audience effectively and meaningfully.
  • Learn how to repurpose your webinars so they continue working for you after they're over.

Course content

1 section11 lectures1h 6m total length
  • Webinar Scheduling3:44
  • Webinar Promotion6:56
  • Webinar Registration4:37
  • Webinar Preparation7:45
  • Webinar Execution4:49
  • Webinar Engagement5:24
  • Webinar Video6:18

    Assess when to use live webinar video versus slide-based presentations, balancing bandwidth and quality risks. Optimize backgrounds, lighting, and practice with a producer and moderator to maintain camera focus.

  • Webinar Reporting2:14
  • Webinar Follow-Up2:46
  • Webinar Recordings3:42
  • Q&A18:14

    Learn practical strategies for scheduling, promoting, and conducting engaging webinars, including registration options, practice sessions, Q&A handling, video and audio quality, and post-event follow-up.

Requirements

  • You should know what a webinar is and why you would want to conduct one.
  • You should have access to a webinar platform.

Description

An effective and successful webinar requires much more than a great presentation. You also need to know how to organize and execute webinars through the entire webinar production timeline—from promotion and registration...right through execution and engagement...and ending up with reporting and follow-up.

Whether you're producing a webinar all by yourself, or it's a team effort, this course will provide you with the fundamentals you need to ensure your webinars are professional and primed for success.

By viewing this course, you'll learn how to:

--Schedule your webinar to maximize the attendance rate
--Promote your webinar to drive the right people to your registration page
--Design your registration page to encourage the highest possible registration rate
--Prepare your presenters for success before your webinar
--Set up your webinar to prevent audio issues and technical problems
--Interact and engage with your attendees to provide insight for you and value for them
--Use webinar video correctly and effectively
--Analyze your webinar data to evaluate success and identify leads
--Follow up with your audience effectively and meaningfully
--Repurpose your webinars so they continue working for you after they're over

Also included in this course is a comprehensive mock Q&A session that provides answers to some of the most frequently asked questions about webinar production. You’ll benefit from hearing the answers to these questions as if you were attending this course as part of a live audience!

Who this course is for:

  • Anyone who wants to learn how to produce and host an effective and successful webinar.