Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
How to Price Your Product or Service using Price Psychology
Rating: 4.3 out of 5(6 ratings)
123 students

How to Price Your Product or Service using Price Psychology

Use price psychology to make a profit and never undercharge your value again.
Created byTatiana Tsoir, CPA, MBA
Last updated 1/2022
English

What you'll learn

  • Harness the power of price psychology to know what to charge
  • Understand how people make buying decisions based on price
  • Learn how to use the strategies to price better
  • Know how to structure your offers and prevent clients from running your life
  • Learn more about anchors and decoys and the power of price

Explore related topics

Course content

1 section • 7 lectures • 58m total length

  • Welcome to Price Psychology1:04

    Welcome to "What Should I Charge" aka "How to Price for Profit Using Price Psychology!

    Remember to download the slides and follow along :)

  • Pick Your Strategy9:24

    In this lesson you will learn about the 2 main pricing camps. I encourage you to choose early and often, and pricing strategy will allow you to have a strong foundation for your business and NOT only when it comes to PRICE!

  • Develop Your Price19:10

    In this lesson you will dive into some *light* calculations! Don't worry - you don't need to be good at math - you just need to plug some numbers in!

    REMEMBER to download the excel tool here!

  • The Product & Service Options14:12

    Whoa! This lesson is GOLD! Learn the power of presenting a price for your service (a workshop, a software, a professional consult) AND learn the magic of using upsells and upgrades for your products!

    Remember to download the resources in the Downloads section. Among them I am giving you my tax firm's package set up.?

  • The Power of Price5:32

    Price psychology seemed magical to me when I first started learning about it. I mean selling more products or services just making a little tweak to the price is POWERFUL.

    In this lesson we look at emotional vs. logical purchases, the power of 9 and the power of 7!

  • Decoys Anchors & More4:46

    How can you use what you've learned so far to be better at pricing? To be profitable and have a solid business?

    Decoys and anchors are super powerful and I encourage you to use them, wisely, if they apply to your business model.


  • What Happens Next?4:51

    So you've done all this work and now you know what your prices should be. What's next? Review your prices regularly and raise them periodically, but do it smart! This is how.

    By the way, I am totally making up $45,000 for Audi A4 - it's probably much more than that, but you get the point ?

    There is certainly MUCH MORE in price psychology, but not all of it is relevant and applicable and useful for you. I've picked the top strategies for you to learn and have a head start!

Requirements

  • No experience in business required! Great course for those who've been in business for a bit AND those just starting out.

Description

In this training I will teach you a few methods of pricing your product, whether you're just starting out or have been in business for some time, utilizing Price Psychology. I often hear stories of artists and professionals who charge a random number for their workshop or a service offer and a year later find out that they're not profitable. Why wait a whole year? Why not get ahead of the game and get it right and actually make money doing what you love?

Price psychology is a powerful tool I've been using for the past 3 years, and it was one of the factors that allowed me to charge my value, confidently, with every client. What about now? At this point in my business I increase price with every 2 clients I onboard, every time. And I make more and never have to guess whether I am getting paid my worth.

As one of the tools a business owner can use, price psychology is a study of how people (consumers) make buying decision based on price, and it's mind-blowing. The power of 9, the power of 7 and the power of 0, as well as decoys, left-digit management and so much more.

As I got trained in Price Psychology it absolutely blew my mind: the concepts are super-powerful, yet so many people don't use them! Each lesson is around 5-9 minutes and you learn at your own pace. This course is in plain English.

THIS COURSE WILL COVER:

  • Get started with pricing: whether you're a newbie or have been in business for some time, revise your prices often

  • Know how people make purchasing decisions based on price alone

  • Understand how to use that to price for higher profits and how to develop your own offers with YOUR goals in mind

  • Learn more about the power of numbers, emotional vs. logical decisions and pricing for them

  • Get my proprietary tool to develop your pricing

  • And so much more!

WHY THIS COURSE?

  • Taught by a CPA and MBA who is certified in Price Psychology - Tatiana Tsoir

  • Tatiana tripled her revenue after learning about the subject in just a year.

  • She is an Author of "Dream Bold, Start Smart: Be Your Own Boss & Make Money Doing What You Love" (aka she knows what she's talking about).

  • Lifetime access to this course, and you receive new lessons and updates for FREE.

  • He has 17+ years of experience in small business accounting and bookkeeping (as well as tax planning & strategy), and has seen how numerous businesses price (and the results of it!).


Who this course is for:

  • For entrepreneurs (current or aspiring) who know they're not charging enough.

Report abuse