Welcome to How to Price AI Products: The Fundamentals

Thank you for joining. Pricing is one of those things that seems straightforward, until you actually have to do it.

You've built an AI product that solves a real problem, but when someone asks "what do you charge for it?" the answer isn't so clear.

This course will give you a structured framework to answer that question with confidence—using real numbers instead of guesswork.

What You'll Learn

You'll explore the relationship between value, cost, and price, and how your market position (Blue, Purple, or Red Ocean) shapes which pricing strategies actually work. Then we'll get practical:

• Calculate Value using the Jobs-To-Be-Done (JTBD) framework to quantify what your AI is worth

• Estimate Costs from the bottom up using Work Breakdown Structure methodology

• Build Financial Models that show your pricing options clearly

• Turn Your Pricing into Sales using value selling techniques that help customers see the ROI

By the end, you'll have a complete toolkit: a value model template, WBS framework, financial pricing model, and value selling approach you can apply directly to your own product.

How to Get the Most Value

This course is designed to be practical and actionable. Feel free to pause, work through the exercises with your actual product, and revisit sections as needed. The framework works best when you apply it to something real.

If you have questions along the way, post in the Q&A—I'm here to help.

Beyond the Fundamentals

The fundamentals we cover will handle most pricing situations. But if you encounter trickier scenarios—penetration pricing, product bundles, loss leader strategies—I've created How to Price & Position AI Products: The Masterclass as a follow-up. You'll find it in the course catalog when you're ready to go deeper.

Need Personalized Support?

If your project would benefit from hands-on guidance—pricing reviews, custom value modeling, cost analysis, or AI product strategy—I also offer consulting services. Reach out anytime at [your contact details].

Start with what you learn here. Pick an AI product you're working on, build the value model, map the costs, and run the numbers. See what price comes out.

Good luck with your pricing.

Arsedian Ivan