How to Personalise your emails in Marketo

Explore how to personalize assets in Marketo by using segmentation and dynamic content, and learn to create an AP test for your email program.

Create and compare A/B subject line tests in Marketo, setting sample size, winner criteria (opens, clicks, engagement score, or custom conversions), and schedule automatic or manual winner deployment.

Create a segmentation in Marketo by organizing contacts into healthcare, finance, and software segments with a default, using a naming convention, then approve and apply the logic to audiences.

Define your audience by editing the smart list to apply the industry segmentation, refresh the audience to see 343 people with 70 blocked, and prepare for dynamic content.

Learn to add dynamic content in a Marketo email program using segmentation to tailor subject lines, copy, images, and CTAs for software, finance, and healthcare audiences with previews.

Learn how smart campaigns automate Marketo programs using batch and trigger logic to qualify leads, update member status, trigger alerts to sales, and integrate with Salesforce.