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Marketing Advertising Facebook Marketing

(NEW) How to optimise your Facebook & Instagram Ad Campaigns

Learn how to optimise your ad sets, budget, ad creatives and bidding from an official Facebook Marketing Partner!
Rating: 4.2 out of 54.2 (44 ratings)
263 students
Created by Achmed Awad
Last updated 2/2016
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn how to optimise any Facebook or Instagram ad campaign
  • Learn tactics to boost your campaigns with at least 25%
  • Learn how to distribute your budget
  • Learn how to test your ad sets
  • Learn how optimise your ad sets in power editor and ads manager
  • Learn how to set up a test for your ad creatives
  • Learn how to optimise your ad creatives
  • Learn to read the signals of a bad bidding strategy
  • Learn how to optimise your bids in Ads Manager

Requirements

  • Basic knowledge of Facebook and/or Instagram campaigns
  • Have published a couple Facebook or Instagram ad campaigns in the past

Description

Boost your campaign's performance with 25% on average, to peaks far above 300%!

With inside information from an official Facebook Marketing Partner, you'll learn everything about how to optimise your Facebook & Instagram campaigns, your ad sets, budget, ad creatives and bidding. Everything is detailed in step by step instructions and live demos.

I'll personally guarantee you that you will earn back the fee of this course OR YOU WILL GET YOUR MONEY BACK!

Why should you take this course?

  • If your campaigns didn't reach their desired result
  • If you have campaigns which are mysteriously not "running"
  • If you feel your current costs per conversion are too high
  • If you want to get more results from your campaigns with the same budget
  • If you want to advice clients, friends and family on optimising their Facebook & Instagram campaigns.
  • If you want to go hands on with a Facebook Marketing Partner!


How is this course structured?

  • This course is designed in such a way that even if you have never optimised a Facebook or Instagram campaign, that you'll still be able to become an expert in less than an hour.
  • We'll start with talking about ad set budgets and how to optimise them
  • I'll explain you how to set up a solid testing structure
  • You'll learn how to set up and adjust your optimisation in ads manager & power editor
  • You'll learn why you need multiple ad creatives to prevent your campaign from loosing money
  • You'll learn all about optimising your bidding strategy and we go hands on in ads manager

Who this course is for:

  • Advertisers on Facebook & Instagram
  • Advertisers looking to take control of their campaign's results
  • Advertisers looking to increase the number of results with the same budget
  • Advertisers who have to deal with badly running campaigns
  • All of you who wish to become an expert on Facebook & Instagram optimisation!

Course content

6 sections • 19 lectures • 1h 51m total length

  • Preview01:17
  • Preview01:29
  • Preview02:47

  • Preview02:53
  • Preview04:59
  • Manual splitting of your ad sets in Power Editor
    02:35
  • Side note: Combine similar audiences in one single campaign
    02:05
  • Learn how to test your ad sets and shift budget accordingly
    08:01
  • DEMO: optimise your budget in ads manager
    04:02

  • Introduction to Ad Creative optimisation
    01:33
  • Setup a A/B test with your ad creatives
    03:21
  • DEMO: optimise your Ad Creatives in Ads Manager
    02:31

  • When do you optimise your bids?
    02:12
  • First some important theory about bidding strategies
    04:20
  • DEMO: optimise your bidding strategy in Ads Manager
    03:38
  • Volume vs Costs: finding the balance is the key to success
    01:32

  • Course roundup: what you've learnt
    02:15
  • Congratulations!
    01:08

  • Course deck (PDF)
    59 pages

Instructor

Achmed Awad
Offical Facebook Marketing Partner, co founder The Next Ad
Achmed Awad
  • 4.2 Instructor Rating
  • 100 Reviews
  • 380 Students
  • 3 Courses

As a co-founder of The Next Ad I've had the privilege to directly work with Facebook and top clients such as Under Armour, Heineken, Pepsi and hundreds more. Having seen the best and worst campaigns gave me extremely valuable experience I used to share with our clients up until now. It took us years to learn from our mistakes, to learn what is working best and what is the best road to success.

With Udemy I would like to unveil the best secrets, best practices and inside knowledge, until now only accessible to a lucky few.

I hope you will enjoy these courses and come to learn that this is probably the closest you will get to some of the best sources in the world including Facebook & Instagram.

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