Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ AWS Certified Developer - Associate
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Mindfulness Personal Development Personal Transformation Meditation Life Purpose Coaching Neuroscience
Web Development JavaScript React CSS Angular PHP WordPress Node.Js Python
Google Flutter Android Development iOS Development Swift React Native Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
SQL Microsoft Power BI Tableau Business Analysis Business Intelligence MySQL Data Analysis Data Modeling Data Science
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Online Business Business Plan Startup Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee

This course includes:

  • 3 hours on-demand video
  • 1 article
  • 16 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Business Entrepreneurship Restaurant Management

How to open a restaurant?

A-Z practical guide how to start a successful restaurant business
Rating: 4.5 out of 54.5 (98 ratings)
1,433 students
Created by Asen Gyczew
Last updated 11/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Select the most profitable location
  • Pick the right concept to run
  • Create great restaurant that will make your target group happy
  • Analyze and understand your customers
  • Check in Excel how much you will earn from your business
  • Spy on your competitors

Requirements

  • Basic knowledge of restaurant business / hospitality

Description

What is the aim of this course?

Opening restaurants is very demanding in terms of time and cash. I will show you in this course how to research the market and plan your business to make sure that you open the right concept, in the right place for the right people. Most restaurants fail because they got it wrong in one of the 3 main factors: location, concept, your target segment of customers. Here I will show you how to find out with little money in advance whether your business idea makes sense or not.

We will show number of techniques that will help you check:

  • Whether the location is good for your business?
  • Who is your customer and whether you will have enough of them in your selected location?
  • What are the good and bad things about certain concept and whether is a good fit for you and the location?
  • How much money you get from your restaurant business?

I will also show you how to translate it to Excel and create your business plan in this universal tool. It will be useful not only for opening your business but also afterwards managing your business.

I will teach you also how to test your concept in real life without actually building the restaurant.


Why I decided to create this course?

I have worked in retail and restaurants chains for 4 years. It always surprised me that even the chains had problems with the proper selection of location and the concept that would be optimal. 3 years ago my friends started opening their own concepts or taking over existing ones. Due to my previous experience they started asking me for some help.  In this course you will find the practical tricks that we used to make sure that the businesses they were running were making money in the selected locations. This framework was proven both with small restaurants as well as with chains. We have applied it extensively also in retail projects. You will find here little theory and mainly a lot of practical how-to tips that will help you perform the research on your own.

 

In what way will you benefit from this course?

The course is a practical, step by step guide loaded with tones of, tricks, hints, examples that will significantly change the way you perceive your business and will drastically increase your chances of success. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will know:

  1. How to find the right spot to build profitable restaurant
  2. How to analyze restaurant concept that you think about with little money
  3. How to select the right location for your business
  4. How to analyze your target segment and how to adapt the concept to them
  5. How to get the concept-location-customer fit
  6. How to  test the restaurant concept with little money
  7. How to estimate in Excel what can be the sales and margin of your restaurant?

You can also ask me any question either through the discussion mode or by messaging me directly.

I will produce the necessary content and

 

How the course is organized?

The course is divided currently in 6 sections and will be adding new section to address other important issues. Currently you will find the following sections:

  • Introduction. We begin with little intro into the course
  • What concept should you choose? In the second section we go through ways you can use to learn everything about specific concept and decide whether it is good for you or not?    
  • How good certain location is? In the third section I will show you how to analyze locations you are considering to make sure that is a good match with your concept. This section will have a lot of hacks that you can apply to make sure that the location you are choosing will generate you expected profits
  • How to analyze your target group? Only by knowing well your customer and applying this knowledge in management, as well as the selection of the concept, you can build a sustainable business. Here, I will show you methods that you can use on-line and off-line to spy on your customers and understand them properly
  • Testing your restaurant concept with MVP. Fifth section is devoted to testing your concept without building the full blown restaurants. We will talk about an interesting concept called MVP (Minimum Viable Product) that is also applied to restaurants to make sure that what you build is what the customer wants and needs. It helps you for a fraction of your initial budget
  • Restaurant model in Excel. In this section I will show you how to calculate in Excel, on the basis of previous sections, whether your business idea for new restaurant makes sense or not. You will get ready made tool in Excel that you can adapt to your needs.

 

 

You will be able also to download many additional resources

  1. Examples in Excel, Word, Power Point
  2. Presentation of slides shown in the course
  3. Links to additional presentations and movies
  4. Links to books worth reading

Who this course is for:

  • Entrepreneurs
  • Restaurant owner
  • Restaurant managers
  • Retail managers
  • Business Analysts
  • Consultants

Course content

7 sections • 35 lectures • 2h 54m total length

  • Preview03:03
  • How to deal with Blurry image
    02:04
  • How to reach additional resources
    01:05
  • Preview08:30
  • Preview03:52

  • Preview04:30
  • Preview07:09
  • How to use storecheck to analyze restaurants?
    07:38
  • Franchising databases - how to use it to analyze restaurant concepts
    03:54
  • Marketplaces with recommendations - how to use them to analyze the concept
    06:24
  • Fanpages as a source of information about specific restaurant
    04:40
  • What is Keyword Planner?
    04:44
  • How to use Keyword Planner to analyze specific type of restaurant?
    04:31
  • How to use google trends?
    06:34
  • How to use ready made reports to analzy restaurant business?
    05:15

  • Preview01:22
  • Storechecks - how to use them to check specific location?
    04:25
  • Google Maps - how to use them to check specific location?
    06:57
  • On-demand marketplaces - how to use them to check specific location?
    02:53
  • Keyword Planner - how to use them to check specific location?
    02:48
  • Review sites - how to use them to check specific location?
    05:06

  • Preview03:09
  • Example of segmentation
    01:38
  • Introduction to analyzing the target group
    02:30
  • Off-line interview for known concepts
    05:47
  • Off-line interview for unknown restaurant concepts
    14:19
  • On-line interviews
    01:35
  • Marketplaces with recommendations - how to use them to analyze the target group
    07:18
  • Facebook Audience Insights - introduction
    05:48

  • What is MVP
    03:00
  • Preview07:59

  • Preview08:32
  • Business model of a restaurant in Excel - advanced model
    08:21
  • Restaurant chain - how to model it in Excel?
    05:52

  • Bonus Lecture: What's next for you?
    01:14

Instructor

Asen Gyczew
Expert in performance improvement, turnaround and startups
Asen Gyczew
  • 4.3 Instructor Rating
  • 12,561 Reviews
  • 84,571 Students
  • 49 Courses

Expert in performance improvement, scaling businesses, and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 500 million) and startups. I have trained in person over 100 consultants, business analysts, and managers who now are Investment Directors, CEO, Partners in PE and VC funds, Sales and Marketing Directors, Operational  Directors, COO, Directors in Consulting Companies, Supply Chain Directors, Board Members, etc. On top of that my courses on Udemy were already taken by more than 84 000 students including people working in McKinsey, EY, Walmart, Alvarez & Marsal, Bain, PwC, Deloitte, Accenture, Dell, Adidas, Naspers, Walgreens, Orange, Citigroup, Cisco, IBM, and many others.


Functional experience:
performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence, turn-arounds, PMO; 

 Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending, fashion, toys), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing) 

Countries: Poland, Serbia, Russia, Ukraine 

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.