How to market yourself authentically | Updated 2021
What you'll learn
- Know how you want to show up in the world, so that you can serve your clientelle at your best
- Create a signature brand and business that is 100% you
- Anchor your authentic brand instead of copy-pasting everything else
- Create an authentic marketing plan that creates evergreen material instead of short cast trends
- Create unique marketing funnels that actually work for you
- how to design for longevity and creating a vision you want to grow into
Requirements
- A basic understanding of the kinds of people you want to serve. (It's allowed to change.)
- A desire to infuse more meaning and purpose into everything you do.
- quiet time to be able to connect with the course and do the assignments
- willingness to engage and ask questions
Description
500+ Students discovering themselves, their truth, their purpose and their message:
Originally Launched in 2015, this program now gets the 2021 upgrade with love and insights from Covid. That means, TikTok, Instagram and things that just weren't around definitely get the coverage they deserve. AND you get to shape the final content at a fraction of the final training rate (with the potential life-long updates I love to throw in).
Consider this an investment in the now and all that Future You wants to offer.
Here's what you should know about this course.
How-tos and checklists are great, and you'll get some powerhouse tools to meet those needs ...
BUT this isn't a course that lives on paper. It's a being process to be experienced.
Use #authenticmarketing on Instagram to get extra attention.
That's why when you sign up for this program you have lifetime access to unlimited upgrades, specialized content, and front row seats to experiences that amplify your brand and marketing in purposeful authentic ways.
See you inside !!!
So what's this all about?
In a world of cold calling, spam, and power-house sales, there are a lot of entrepreneurs (specifically purpose centred ones) who struggle to put themselves out there.
·Maybe sales feel foreign.
·Or the idea of blogging leaves you breaking out in hives.
·Perhaps the only kind of networking you end up doing at those networking events, is with your mobile / or is it the snacks table?
·Maybe … just maybe, marketing makes you want to drop your head in the sand.
·Or perhaps this whole thing feels like an out of body experience.
Chances are things feel inauthentic. And that’s why you’re brushing up with all this resistance.
Resistance isn't futile AND who needs the stress?
We see how some of the big guys (and the want-to-be's) are amplifying themselves and making millions in ROI. Great! But all of that gives me the chills. How about you? It's all so pushy - salesy - celeb driven and above all very overproduced and fake.
Over the years I had to personify my success formula, and tune into what’s genuine for me … In meeting those moments, and stepping into those spaces – I discovered a little bit more of who I am – and what it is that I offer. And above all, the why!
From there people started drifting into my orbit asking me how to market themselves authentically … and to cut a long story short … here we are.
This is an online course that helps you discover your authentic self, anchor your brand, and deliver something that's genuine and purposeful.
It's actually the distilled essence of one of my most popular coaching VIP coaching programs that gets raving reviews such as:
“Lena is a very insightful. The sessions I had with her evolved easily through my ideas that were very vague to come to a more workable tangible plan. I have worked with two other business coaches locally and neither one was able to help me in the way that Lena has. She is knowledgeable in the work of creating and establishing a business and is also a skilled coach. I highly recommend her services and I have been doing exactly that! Thank you Lena I am very grateful for your grace in conversation and your instinct and insights." Catherine - Australia
Through a series of videos, presentations, illuminating resources, insightful assignments - this course will introduce you to what it takes to be an authentic brand ambassador when it comes to the business of you.
Ready to glow on your own terms?
Lena Ski
Who this course is for:
- Start Ups who are finding who they want to be and what they want to do authentically
- Scale Ups who don't want to lose their core but also need to level up
- Service Providers we want to grow and deepen their marketing strategies
- Product Developers who value user design
- Coaches and Consultants who want their brand to attract the clients they actually want
- Freelancers who want to stand out for who they really are
- Brand Managers who want to make the process more human
Instructor
"Seldom do I come across a young professional with so much resolve to remain focused and aligned to her life's purpose and then create the opportunity for others to honour theirs." Amien Jacobs.
With a background in Television, Theatre, Event, Media, Marketing and Entertainment (specifically the Music Industry), I know what it takes to be a star in the leading role of a great script. I know what it takes to put yourself out there. Most of all, I know just how scary that can be.
Even as a behind-the-scene-gal, I saw that everyone wants to be felt, known and understood. That we all crave to let our true stars be know - and yet we choose to hold back, play small and kick up dust. That's when I knew I needed to dig deeper. I was finally ready to embrace my coaching gifts... I was finally ready to take the steps towards wholeness.
And so I shared my stars and helped clients find their own authentic signature with purpose. Visit my website to find out more.