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30-Day Money-Back Guarantee

This course includes:

  • 3.5 hours on-demand video
  • 1 article
  • 36 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Fundamentals Marketing Strategy

Marketing: How to Market Yourself as a Coach or Consultant

Learn How To Package, Brand, Market, & Sell Your Services to Create an Enjoyable, Profitable, Successful Business
Rating: 4.7 out of 54.7 (832 ratings)
10,985 students
Created by Debbie LaChusa
Last updated 11/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Uncover the best niche for you and your business
  • Identify your ideal client so you know exactly WHO to market to
  • Know the best business model and revenue strategy so you can reach your financial and lifestyle goals
  • Package your services so they best serve your clients and you/your business
  • Develop your Core Marketing Message so you know exactly what to say in your marketing to attract your best clients
  • Design a custom marketing plan to reach your specific goals
  • Develop compelling marketing copy points you can use in all your marketing to effectively attract your ideal clients
  • Uncover a unique and compelling brand that you love, and that sets you apart from everyone else who does what you do
  • Know you have a financially viable business and understand exactly what it will take to reach your financial goals
  • Know exactly how to build your business around you so you know you'll enjoy it
  • Know exactly how to make sure your business, programs and services, brand, and marketing message connect and resonate with your ideal clients so they can't wait to work with you
  • Have an automated lead-generation system in place to funnel prospects into your business
  • Know how to sell in a manner that is comfortable and extremely effective so you can turn prospects into paying clients
  • Know how to track and fine-tune your business and marketing over time so it continues to work better and better the longer you're in business

Requirements

  • Computer with an Internet connection.
  • PDF reading software, such as free Adobe Reader.
  • Experience, expertise, training and/or certification that qualifies you to be an independent coach or consultant.

Description

*** COURSE UPDATED APRIL 2020 *** Please watch the Free Preview Video "2020 Update" for details on what this update covered ***

  This comprehensive course teaches you everything you need to know, and do, to set up your independent coaching or consulting business for success. 

  If you're trying to become a coach or consultant, positioning your expertise and marketing yourself properly is the key to finding and retaining clients.  

                This course is designed help you find your niche, the right clients, and your way to financial viability. 

  "I made my first $3000 within just a month of taking Debbie's class, even though this is a completely different type of consulting work for me than I've been doing the last 8 years." 

  ~Aspiratech Training 

  Sell Your Expertise and Build Your Business by Marketing Yourself Effectively 

  • Package Your Services so they're attractive to new clients

  • Find Your Niche and eliminate the competition

  • Create a Strong Brand so you stand out and get noticed

  • Write Compelling Marketing Copy so prospects take action

  • Develop an Effective Marketing Plan to attract new clients

  • Sell Your Services in a way that's comfortable & effective

  Put Your Unique Experiences to Work for You 

                The boom in the life coaching industry, the health and wellness coaching industry, and the consulting industry means clients have many choices when choosing the right coach or consultant. 

                To set yourself apart, you need a unique brand positioning and a strong market presence, so you can attract the right kind of clients. If you're just starting out in a coaching business or consulting career, this course will help you package your services and brand yourself, so your business is more attractive to potential clients. 

                This comprehensive course will not only teach you what you need to do to distinguish yourself as a coach or consultant, it provides simple exercises that walk you through each step. 

                Whether you're just starting out, or you're stepping up, you'll learn the most effective ways to attract and engage with prospects and clients, build an email list, generate word of mouth, and create a successful marketing plan and profitable business. 

  Content and Overview 

                This course starts by taking stock of your unique attributes, skills, experience, and expertise to help you determine the right niche for your business. You'll identify your ideal client and uncover what you're really selling. 

                You will learn how to design your products and services, including picking a business model, designing a signature program and doing a financial viability test to make sure your business will be profitable. Then, you'll create a focused marketing message and a custom marketing plan, and you will define your unique and compelling brand. 

                Because getting clients is critical to your success, this course focuses on not just finding potential customers but how to get them to take action. 

                This course will help you build your personal brand and develop your business as a consultant or coach. After taking this course, you will be able to market your skills and authentically set yourself apart from everyone else who does what you do. You're one of a kind and this course helps you market your unique talents so your business can succeed. 

Who this course is for:

  • Independent coaches and consultants who are not reaching their business goals, or who do not know how to best market themselves.
  • Individuals who are considering starting an independent coaching or consulting business and are unsure how to set up the business or market themselves effectively.

Featured review

Chevine Anderson, PMP
Chevine Anderson, PMP
33 courses
12 reviews
Rating: 5.0 out of 5a year ago
Thank you, Debbie!! I am always looking to learn more ways to be of value helping clients achieve Operational Excellence. Developing my copy to share on my ads is my favorite. The process is concise and helps when matching Pictures with Copy for impact as a call too action.

Course content

11 sections • 50 lectures • 3h 31m total length

  • Preview04:38

  • Preview05:06

  • Preview03:10

  • Step One Introduction
    00:12
  • The Toolbox Inventory
    07:44
  • Personal Business Style Assessment
    03:42
  • Personal Business Style Assessment Examples
    09:40
  • Your Core Values
    06:13

  • Step Two Introduction
    00:12
  • Identify Who You're Marketing To
    03:47
  • Identifying Your Ideal Client
    04:13
  • Uncovering What You're Really Selling
    01:59
  • The Pain-Promise Worksheet
    07:46

  • Step Three Introduction
    00:12
  • Designing Your Business
    03:46
  • Choosing Your Business Model
    06:06
  • Signature Program
    05:05
  • Designing Your Signature Program
    06:27
  • Financial Viability Test & Cashflow Projections
    01:39
  • Is Your Business Financially Viable?
    07:56

  • Step Four Introduction
    00:11
  • Creating Your Marketing Message
    03:35
  • Core Marketing Message Worksheet
    08:55
  • The Power of Focus
    06:24

  • Step Five Introduction
    00:13
  • Branding Your Business
    05:17
  • Brand Discovery
    07:14
  • Brand Brainstorming
    04:21
  • Brand Research and Protection
    03:46
  • Researching Potential Brand Names
    04:11
  • Brand Protection
    02:13
  • Brand Implementation
    03:37
  • Implementing Your Brand
    05:54

  • Step Six Introduction
    00:11
  • Designing Your Marketing Plan
    05:19
  • Creating Your 90-Day Marketing Plan
    06:16
  • Marketing Plan Example
    03:23

  • Step Seven Introduction
    00:13
  • Client Attraction: Bringing Prospects into Your Business
    05:24
  • Tips for Creating Your Free Gift
    06:13
  • Engagement: Getting Prospects to Take Action
    07:12
  • Follow-Up: Building a Relationship with Your Prospects
    03:28
  • Two Ways to Follow Up
    04:45
  • A Few Final Thoughts on Following Up
    03:12
  • Conversion: Turning Prospects into Paying Clients
    01:20
  • Two Ways to Convert Prospects into Clients
    02:07
  • The Complimentary Consultation
    08:28
  • Converting Clients Wrap Up
    04:12

Instructor

Debbie LaChusa
Online Teacher, Author, Blogger
Debbie LaChusa
  • 4.5 Instructor Rating
  • 3,839 Reviews
  • 24,817 Students
  • 16 Courses

Debbie LaChusa is an online teacher, author, and blogger. After a 30-year career in marketing, including successfully building and running her own business for 20 years, Debbie retired from her business in 2017 to focus on writing and teaching. She's a bestselling online teacher with more than 24,000 students in 168 countries. She's also the author of four books, including her latest, The Following Inspiration Experiment: Learning to let go and live in the flow.

A pet therapy volunteer since 2014, Debbie has done more than 500 pet therapy visits with her golden retrievers, Hope and Faith. She's also the creator of the Pet Therapy Stories blog.

In 2018, Debbie and her husband relocated from the hustle and bustle of Southern California to the mountains of Western North Carolina, where they currently live on a mountaintop in a home they've nicknamed The Treehouse. Debbie spends her time writing, creating online courses, enjoying the outdoors, and doing volunteer pet therapy.

Debbie teaches courses on a variety of topics, including Business, Marketing, Branding, Sales, Mindset, Life Design, and Therapy Dog Training & Certification. All of her courses are based on real world experience.

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