How to Market Yourself as a Coach or Consultant
What you'll learn
- Uncover the best niche for you and your business
- Identify your ideal client so you know exactly WHO to market to
- Know the best business model and revenue strategy so you can reach your financial and lifestyle goals
- Package your services so they best serve your clients and you/your business
- Develop your Core Marketing Message so you know exactly what to say in your marketing to attract your best clients
- Design a custom marketing plan to reach your specific goals
- Develop compelling marketing copy points you can use in all your marketing to effectively attract your ideal clients
- Uncover a unique and compelling brand that you love, and that sets you apart from everyone else who does what you do
- Know you have a financially viable business and understand exactly what it will take to reach your financial goals
- Know exactly how to build your business around you so you know you'll enjoy it
- Know exactly how to make sure your business, programs and services, brand, and marketing message connect and resonate with your ideal clients so they can't wait to work with you
- Have an automated lead-generation system in place to funnel prospects into your business
- Know how to sell in a manner that is comfortable and extremely effective so you can turn prospects into paying clients
- Know how to track and fine-tune your business and marketing over time so it continues to work better and better the longer you're in business
Requirements
- Computer with an Internet connection.
- PDF reading software, such as free Adobe Reader.
- Experience, expertise, training and/or certification that qualifies you to be an independent coach or consultant.
Description
*** COURSE UPDATED FOR 2020 *** Please watch the Free Preview Video "2020 Update" for details on what this update covered ***
Learn how to market yourself with my A-to-Z course for Coaches and Consultants
Hi! My name is Debbie LaChusa. I ran my own marketing coaching, consulting, and training business for more than 20 years. Prior to that I spent 13 years working in the marketing industry, in both advertising/marketing agencies and on the client side as a Vice President of Marketing and PR.
Everything I teach in this course is based on real world experience
Taking what I learned while earning a college degree in marketing and advertising, and then putting it into action for corporations, an international non-profit, and ultimately in my own coaching and consulting business, and the businesses of my private coaching/consulting clients.
In this course, I will teach you how to market yourself using the exact same process I used with my private coaching clients to help them Package, Brand, Market, and Sell their services.
This comprehensive course teaches you everything you need to know, and do, to market yourself and set up your independent coaching or consulting business for success.
This course is designed help you find your niche, the right clients, and your way to financial viability.
If you're trying to become a coach or consultant, positioning your expertise and marketing yourself properly is the key to finding and retaining clients.
Sell Your Expertise and Build Your Business by Marketing Yourself Effectively
Package Your Services so they're attractive to new clients
Find Your Niche and eliminate the competition
Create a Strong Brand so you stand out and get noticed
Write Compelling Marketing Copy so prospects take action
Develop an Effective Marketing Plan to attract new clients
Sell Your Services in a way that's comfortable & effective
Put Your Unique Experiences to Work for You
The boom in the coaching and consulting industry means clients have many choices when choosing the right coach or consultant.
To get hired, you need to set yourself apart. You need a unique brand positioning and a strong market presence, so you can attract the right kind of clients. If you're just starting out in a coaching business or consulting career, this course will help you package your services and brand yourself, so your business is more attractive to potential clients.
This comprehensive course will not only teach you what you need to do to distinguish yourself as a coach or consultant, it provides simple exercises that walk you through each step.
Whether you're just starting out, or you're stepping up, you'll learn the most effective ways to attract and engage with prospects and clients, build an email list, generate word of mouth, and create a successful marketing plan and profitable business.
Content and Overview
This course starts by taking stock of your unique attributes, skills, experience, and expertise to help you determine the right niche for your business. You'll identify your ideal client and uncover what you're really selling.
You will learn how to design your products and services, including picking a business model, designing a signature program and doing a financial viability test to make sure your business will be profitable. Then, you'll create a focused marketing message and a custom marketing plan, and you will define your unique and compelling brand.
Because getting clients is critical to your success, this course focuses on not just finding potential customers but how to get them to take action.
This course will help you build your personal brand and develop your business as a consultant or coach. After taking this course, you will be able to market your skills and authentically set yourself apart from everyone else who does what you do. You're one of a kind and this course helps you market your unique talents so your business can succeed.
Who this course is for:
- Independent coaches and consultants who are not reaching their business goals, or who do not know how to best market themselves.
- Individuals who are considering starting an independent coaching or consulting business and are unsure how to set up the business or market themselves effectively.
Featured review
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Course content
- Preview04:38
Instructor
- 4.6 Instructor Rating
- 4,010 Reviews
- 25,365 Students
- 17 Courses
4x Bestselling Online Teacher, and a Udemy Top Marketing Instructor, teaching people how to build a business and life they love
Experienced online teacher, and online & offline business owner sharing real-world experience, including 23 years of business experience and 36 years of marketing experience
Teaching online since 2013: 8 years
In business online since 2004: 17 years
In business since 1998: 23 years
Debbie LaChusa is an online teacher and author. After a 30+ year career in marketing, including successfully building and running her own coaching and consulting business for 20+ years, Debbie retired from her business in 2017 to focus on online teaching and writing.
She's a bestselling online teacher with more than 25,000 students in 169 countries. She's also the author of four books.
A pet therapy volunteer since 2014, Debbie has done more than 500 pet therapy visits with her golden retrievers, Hope and Faith.
In 2018, Debbie and her husband relocated from the hustle and bustle of Southern California to the mountains of Western North Carolina, where they currently live on a mountaintop in a home they've nicknamed The Treehouse. Debbie spends her time creating online courses, writing, enjoying the outdoors, and doing volunteer pet therapy.
Debbie teaches courses on a variety of topics, including Business, Marketing, Branding, Sales, Mindset, and Therapy Dog Training & Certification. All of her courses are based on real world experience.