Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA CompTIA Security+ Amazon AWS Microsoft AZ-900
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Personal Development Personal Transformation Mindfulness Life Purpose Meditation CBT Emotional Intelligence
Web Development JavaScript React CSS Angular PHP Node.Js WordPress Vue JS
Google Flutter Android Development iOS Development React Native Swift Dart (Programming Language) Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
Microsoft Power BI SQL Tableau Business Analysis Data Modeling Business Intelligence MySQL Data Analysis Blockchain
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Business Plan Startup Freelancing Online Business Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Marketing Marketing Fundamentals Marketing Strategy

How to Market Yourself as a Coach or Consultant

Learn How To Package, Brand, Market, & Sell Your Services to Create an Enjoyable, Profitable, Successful Business
Rating: 4.6 out of 54.6 (864 ratings)
11,111 students
Created by Debbie LaChusa
Last updated 2/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Uncover the best niche for you and your business
  • Identify your ideal client so you know exactly WHO to market to
  • Know the best business model and revenue strategy so you can reach your financial and lifestyle goals
  • Package your services so they best serve your clients and you/your business
  • Develop your Core Marketing Message so you know exactly what to say in your marketing to attract your best clients
  • Design a custom marketing plan to reach your specific goals
  • Develop compelling marketing copy points you can use in all your marketing to effectively attract your ideal clients
  • Uncover a unique and compelling brand that you love, and that sets you apart from everyone else who does what you do
  • Know you have a financially viable business and understand exactly what it will take to reach your financial goals
  • Know exactly how to build your business around you so you know you'll enjoy it
  • Know exactly how to make sure your business, programs and services, brand, and marketing message connect and resonate with your ideal clients so they can't wait to work with you
  • Have an automated lead-generation system in place to funnel prospects into your business
  • Know how to sell in a manner that is comfortable and extremely effective so you can turn prospects into paying clients
  • Know how to track and fine-tune your business and marketing over time so it continues to work better and better the longer you're in business

Requirements

  • Computer with an Internet connection.
  • PDF reading software, such as free Adobe Reader.
  • Experience, expertise, training and/or certification that qualifies you to be an independent coach or consultant.

Description

*** COURSE UPDATED FOR 2020 *** Please watch the Free Preview Video "2020 Update" for details on what this update covered ***

Learn how to market yourself with my A-to-Z course for Coaches and Consultants

Hi! My name is Debbie LaChusa. I ran my own marketing coaching, consulting, and training business for more than 20 years. Prior to that I spent 13 years working in the marketing industry, in both advertising/marketing agencies and on the client side as a Vice President of Marketing and PR.


Everything I teach in this course is based on real world experience

Taking what I learned while earning a college degree in marketing and advertising, and then putting it into action for corporations, an international non-profit, and ultimately in my own coaching and consulting business, and the businesses of my private coaching/consulting clients.


In this course, I will teach you how to market yourself using the exact same process I used with my private coaching clients to help them Package, Brand, Market, and Sell their services.


This comprehensive course teaches you everything you need to know, and do, to market yourself and set up your independent coaching or consulting business for success. 

 

This course is designed help you find your niche, the right clients, and your way to financial viability. 


If you're trying to become a coach or consultant, positioning your expertise and marketing yourself properly is the key to finding and retaining clients.  

       

 Sell Your Expertise and Build Your Business by Marketing Yourself Effectively 

  • Package Your Services so they're attractive to new clients

  • Find Your Niche and eliminate the competition

  • Create a Strong Brand so you stand out and get noticed

  • Write Compelling Marketing Copy so prospects take action

  • Develop an Effective Marketing Plan to attract new clients

  • Sell Your Services in a way that's comfortable & effective

 

Put Your Unique Experiences to Work for You 


The boom in the coaching and consulting industry means clients have many choices when choosing the right coach or consultant. 

               

To get hired, you need to set yourself apart. You need a unique brand positioning and a strong market presence, so you can attract the right kind of clients. If you're just starting out in a coaching business or consulting career, this course will help you package your services and brand yourself, so your business is more attractive to potential clients. 

               

This comprehensive course will not only teach you what you need to do to distinguish yourself as a coach or consultant, it provides simple exercises that walk you through each step. 

               

Whether you're just starting out, or you're stepping up, you'll learn the most effective ways to attract and engage with prospects and clients, build an email list, generate word of mouth, and create a successful marketing plan and profitable business. 

 

Content and Overview           

This course starts by taking stock of your unique attributes, skills, experience, and expertise to help you determine the right niche for your business. You'll identify your ideal client and uncover what you're really selling. 

               

You will learn how to design your products and services, including picking a business model, designing a signature program and doing a financial viability test to make sure your business will be profitable. Then, you'll create a focused marketing message and a custom marketing plan, and you will define your unique and compelling brand. 

     

Because getting clients is critical to your success, this course focuses on not just finding potential customers but how to get them to take action. 

               

This course will help you build your personal brand and develop your business as a consultant or coach. After taking this course, you will be able to market your skills and authentically set yourself apart from everyone else who does what you do. You're one of a kind and this course helps you market your unique talents so your business can succeed. 

Who this course is for:

  • Independent coaches and consultants who are not reaching their business goals, or who do not know how to best market themselves.
  • Individuals who are considering starting an independent coaching or consulting business and are unsure how to set up the business or market themselves effectively.

Featured review

Stuart Wesselby Atticus Coaching
Stuart Wesselby Atticus Coaching
11 courses
2 reviews
Rating: 5.0 out of 5a year ago
Yes very good match - although I have experience in marketing and web design and online promotion the logical steps of the course are great for those thinking about starting a coaching or consulting business.

Course content

11 sections • 50 lectures • 3h 31m total length

  • Preview04:38

  • Preview05:06

  • Preview03:10

  • Step One Introduction
    00:12
  • The Toolbox Inventory
    07:44
  • Personal Business Style Assessment
    03:42
  • Personal Business Style Assessment Examples
    09:40
  • Your Core Values
    06:13

  • Step Two Introduction
    00:12
  • Identify Who You're Marketing To
    03:47
  • Identifying Your Ideal Client
    04:13
  • Uncovering What You're Really Selling
    01:59
  • The Pain-Promise Worksheet
    07:46

  • Step Three Introduction
    00:12
  • Designing Your Business
    03:46
  • Choosing Your Business Model
    06:06
  • Signature Program
    05:05
  • Designing Your Signature Program
    06:27
  • Financial Viability Test & Cashflow Projections
    01:39
  • Is Your Business Financially Viable?
    07:56

  • Step Four Introduction
    00:11
  • Creating Your Marketing Message
    03:35
  • Core Marketing Message Worksheet
    08:55
  • The Power of Focus
    06:24

  • Step Five Introduction
    00:13
  • Branding Your Business
    05:17
  • Brand Discovery
    07:14
  • Brand Brainstorming
    04:21
  • Brand Protection
    02:13
  • Brand Research and Protection
    03:46
  • Researching Potential Brand Names
    04:11
  • Brand Implementation
    03:37
  • Implementing Your Brand
    05:54

  • Step Six Introduction
    00:11
  • Designing Your Marketing Plan
    05:19
  • Creating Your 90-Day Marketing Plan
    06:16
  • Marketing Plan Example
    03:23

  • Step Seven Introduction
    00:13
  • Client Attraction: Bringing Prospects into Your Business
    05:24
  • Tips for Creating Your Free Gift
    06:13
  • Engagement: Getting Prospects to Take Action
    07:12
  • Follow-Up: Building a Relationship with Your Prospects
    03:28
  • Two Ways to Follow Up
    04:45
  • A Few Final Thoughts on Following Up
    03:12
  • Conversion: Turning Prospects into Paying Clients
    01:20
  • Two Ways to Convert Prospects into Clients
    02:07
  • The Complimentary Consultation
    08:28
  • Converting Clients Wrap Up
    04:12

Instructor

Debbie LaChusa
Online Teacher & Author
Debbie LaChusa
  • 4.6 Instructor Rating
  • 4,011 Reviews
  • 25,371 Students
  • 17 Courses

4x Bestselling Online Teacher, and a Udemy Top Marketing Instructor, teaching people how to build a business and life they love

Experienced online teacher, and online & offline business owner sharing real-world experience, including 23 years of business experience and 36 years of marketing experience

Teaching online since 2013:  8 years

In business online since 2004: 17 years

In business since 1998: 23 years

Debbie LaChusa is an online teacher and author. After a 30+ year career in marketing, including successfully building and running her own coaching and consulting business for 20+ years, Debbie retired from her business in 2017 to focus on online teaching and writing.

She's a bestselling online teacher with more than 25,000 students in 169 countries. She's also the author of four books.

A pet therapy volunteer since 2014, Debbie has done more than 500 pet therapy visits with her golden retrievers, Hope and Faith.

In 2018, Debbie and her husband relocated from the hustle and bustle of Southern California to the mountains of Western North Carolina, where they currently live on a mountaintop in a home they've nicknamed The Treehouse. Debbie spends her time creating online courses, writing, enjoying the outdoors, and doing volunteer pet therapy.

Debbie teaches courses on a variety of topics, including Business, Marketing, Branding, Sales, Mindset, and Therapy Dog Training & Certification. All of her courses are based on real world experience.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.