
In this video we review what social media is and why it's so powerful. We cover:
- How large social media has become
- Why social media is so important to marketers
- The value of social media
In this video we review the audiences of major social media platforms. We cover:
- Why we would want to know this information
- Understanding demographics of each platform
- Understanding what social media platform you should use to connect with your audience
In this video we review how to create marketing campaigns on Facebook. We cover:
- Different advertising campaigns available on Facebook
- My recommended campaigns when marketing on Facebook
- How Facebook gets the data to help you target your customers
- The types of targeting that you can do for your Facebook campaigns
In this video we review how to create marketing campaigns on Twitter. We cover:
- Different advertising campaigns available on Twitter
- My recommended campaigns when marketing on Twitter
- How Twitter gets the data to help you target your customers
- The types of targeting that you can do for your Twitter campaigns
In this video we review some basics about conversion optimization. We cover:
- What conversion optimization is
- Understand the importance of conversion optimization
In this video we review what A/B testing and multivariate testing are. We cover:
- The concept of A/B Testing
- The concept of multivariate testing
- The importance and recommendations of data sample sizes
In this video we review information related to conversion optimization strategies. We cover:
- Recommendations of variables that you should test in conversion optimization
In this video we review the software that I recommend when doing conversion optimization We cover:
- The software that I recommend
- Why I recommend this software
- A tutorial of me using the software and showing how to test different variables on web pages
In this video we review what SEO is and how SEO works. We cover:
- The purpose of SEO
- The generalities of SEO
In this video we review what SEO is and how SEO works. We cover:
- Internal elements of SEO (Things on your website) that you can control to influence your website ranking on search engines.
In this video we review what SEO is and how SEO works. We cover:
- External elements of SEO (Things not on your own website) that you can focus on to influence your website ranking on search engines.
In this video we review what email marketing is. We cover:
- The two main types of email marketing
- Four different types of email campaigns for opt-in email marketing
In this video we review email autoresponders. We cover:
- What is an email autoresponder?
- How an email autoresponder works
- For main benefits of an email autoresponder
- Ways to use an email autoresponder
In this video we review what email marketing is. We cover:
- The common misconceptions of email marketing.
- Compare email marketing to other sources of effectiveness in term of internet marketing in general.
- What email marketing really is and put in perspective what the whole premise of email marketing is and how it really works,
- Cover some statistics around email marketing to show you whether or not it really is effective
In this video we review software for email marketing. We cover:
- The features and purposes of the email software
- Software recommended by me, and why I recommend it
- Video tutorial of the email software in action
In this video we review software for email marketing. We cover:
- Video tutorial of the email software in action
In this video we review software for email marketing. We cover:
- Video tutorial of the email software in action (continued)
In this video we review why content marketing is so important. We cover:
·How it grows the presence of the website or the brand that you’re apart of
·Increases personal reputation regardless of brand
·Builds trust in you and your brand
In this video we review what affiliate marketing is. We cover:
- The concept of affiliate marketing
- How affiliate marketing works
- An example of an affiliate marketing situation
In this video we review what PPC is and the basics of how it works. We cover:
- What PPC (Pay Per Click) is
- An example of PPC related to a single keyword
- How PPC ranking works within search engines
In this video we review what SEO is and how SEO works. We cover:
- The purpose of SEO
- The generalities of SEO
In this video we learn how to install Google Analytics. We cover:
In this video we review what information analytics can provide. We cover:
- How analytics measures information related to your audience
- Analytics measures information about how you acquire visitors
- Analytics measures information about the behavior of users once they are on your website
- Measuring conversion information on your website
- Analytics uses a real-time component so that you can see information as it’s actually happening
In this video we learn how to install Google Webmaster Tools. We cover:
(Last Updated 6/25/2015)
**Update**
As of now, I have 5,000 students and the list continues to grow every single day. To me, this course is no longer just a "course", it's a community.
Thank you to everyone who has joined this course and given me the positive reviews. A lot of hard work went into this and I am very happy to see that people appreciate that.
Who should take this course?
If you have a website or are thinking of making one and don't know where to start, take this course!
This course is beneficial to anyone starting a website whether it is an affiliate website, a blog, a niche, or even eCommerce. Regardless of what your website is about, this course will help you because it covers the foundations of marketing your website on the internet.
What went into producing this course?
In total, this course is just over 3 hours and 45 minutes of total content. To create it, I spent about 25 hours creating content while my transcriber and video editor spent an additional 30+ hours editing and transcribing the content.
In other words, this took a LOT of work and I did that because I want to give you the best course I can.
What is this course about?
This course is here specifically to help those who are newbies in internet marketing. In other words, if you just created a website and don't understand the concepts of marketing your website, this course is perfect for you.
What kind of materials are included in this course?
The course itself is compiled of numerous videos that typically have callouts of important information, engaging graphics, and screenshares where appropriate.
Why take this course?
Creating a website is one thing, but making that website popular is another. This course is going to give you a foundation of knowledge to help you succeed in marketing your website.