How to market your real estate photography business

Name: How to market your real estate photography business
Rating: 4.4 (34 reviews)

Build and grow your business efficiently!

Created byAmy Pipas

Last updated 1/2021

English

English [Auto],

What you'll learn

Students will learn many marketing resources to build and grow their real estate photography business quickly and efficiently!
Students will learn how to stay organized while implementing their new marketing strategies.
Students will learn how to target quality leads and then convert them into clients.

Course content

4 sections • 18 lectures • 52m total length

Intro3:53
Newly added Marketing Plan Workbook for you to use as you move through the course to help develop an implementation plan.

Getting Started1:17
Portfolio Development2:57
Develop your portfolio to attract real estate agents and vacation rental and condo unit clients by showcasing 10-15 varied shots, building local realtor relationships, and boosting SEO.
Website Set-Up4:19
Website Resource2:25
A customizable property prep sheet on your site, with editable Word and PDF photo shoot checklists, allowing agents to replace logo, photos, and contact details for client sharing.
SEO4:16
Improve local seo for real estate photography by blogging, using strategic tags, and varying town names; build backlinks gradually and trade posts to keep content fresh.
Getting Organized2:33
Track every agent contact, shoot, and marketing method with a structured spreadsheet, using an agent tab, lookup tab, and pivot analyses to optimize your real estate photography outreach.

Agent Connection3:17
Email4:44
Learn to use email as a powerful tool for real estate photography marketing with a concise template, tracking, and links to your portfolio, services, pricing, and mls-friendly sourcing tips.
Cold Calling4:15
Learn an efficient cold calling approach for real estate photography, including a concise script and follow-up email template, practice handling common questions, and staying non-pushy to build client relationships.
MLS Resources2:38
Open Houses3:40
Exterior Shoots2:01
Networking1:42
Network with local professionals at meetings and with the local realtor association to reach your target audience for real estate photography. Bring property prep sheets and flyers to showcase services.

Broker Connection0:57
Flyers1:27
Use the provided flyer template in local real estate offices, placing flyers in agents' mailboxes and calling ahead to confirm availability and whether vendors may drop off copies.
Office Meetings3:14
Leverage office meetings to present professional photography services to real estate brokers and agents, using a customizable deck with replaceable photos and engaging animations.
Broker Meeting2:47
Schedule one-on-one broker meetings to gain exposure for your real estate photography. Bring printed flyers, sample portfolios, and the property prep sheet to demonstrate professionalism and collaborative service for agents.

Requirements

An interest in building a real estate photography business.
This course is for anyone from a beginner to someone who has been in the business for many years and just wants to learn some new marketing techniques!

Description

This course was designed because when I first started my business I could not find a course that detailed out several marketing techniques and how to best get my business off the ground. In this course I will dive into many aspects of marketing your real estate photography business. Not only will I detail out how to do each of the ideas suggested but I will provide templates and scripts for you to use in your business. All of the ideas that I am presenting I have done in my own business and they have been successful.

Resources included in this course:

Tracking spreadsheet to keep your marketing strategies organized
A property prep sheet that can be used a website resource
SEO idea spreadsheet
Email templates
Cold Calling script with follow up email template
Marketing flyer
Meeting presentation template

Who this course is for:

Real Estate Photographers
Realtors
Real Estate Agents
Photographers looking to branch into a new field
Architectural Photographers
Vacation Rental Photographers

How to market your real estate photography business

What you'll learn

Explore related topics

Course content

Intro1 lecture • 4min

Getting Started6 lectures • 18min

Agent Connection7 lectures • 22min

Broker Connection4 lectures • 8min

Requirements

Description

Who this course is for: