How to Market Your Professional Practice Online
What you'll learn
- Content Marketing
- SEO
- Online Marketing
- Social Media Marketing
Requirements
- Own a professional practice
Description
When referrals are not enough, you need leads.
Learn the basics of operating your practice online and getting clients from the internet instead of from referrals using a website, SEO, content marketing, social media marketing and paid ads. This introductory course covers the basics of how to use a website to get leads online for your professional services practice. It is intended for business owners and managers who are not fully comfortable with the internet. No advanced knowledge of SEO or other forms of online marketing are required and the intended audience is actually people who are unsure as to how Google works or how a professional practice can get leads online.
Topics covered:
Introduction to how marketing on the internet works (and the essentials you need to get your practice found by internet users)
Introduction to SEO (Search Engine Optimization) and why you need it for your website (including on-page and off-page SEO tactics)
Introduction to Content Marketing and the importance of written content for getting your business found online
Introduction to Social Media Marketing and whether or not it's appropriate to your professional practice
Should your business pay for ads on the internet?
Additional topics relevant to marketing your business online including Google Analytics
Who this course is for:
- Professionals who own their own businesses but do not have any staff (or have very few, older staff)
Instructor
![Riley Haas](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- -- Instructor Rating
- -- Reviews
- -- Students
- 1 Course
I never planned to be a marketer. I was going to be a history professor. Then, when I realized history wasn't for me, I was going to be a professor of philosophy.
I learned in grad school that I didn't want to go through the hurdles necessary to become a tenured professor. And so I wrote my first book instead.
A few years later I found myself hired as a "researcher" for a legal services company in Toronto. They were the only company that would hire someone who worked in a mailroom part time for 5 years to write a book.
Before long, many of the tech problems were falling in my lap, even though I didn't know what I was doing. And soon, it was just website stuff, but it was marketing stuff. The company was too small to have a marketing department but I became it.
A few years later, we hired an agency with a prestigious head to help us with our online marketing. They made big promises. And they charged a large monthly retainer to write some posts and deliver some reports each month. You know the type.
A few months in, we looked at what they were doing and realized that we could do it. Moreover, we had been doing it. Only we'd been doing it less consistently and rigorously.
So we fired the agency and started doing it ourselves. And it wasn't long before I was helping other people in the same situation.
That company's websites have seen tens of millions of visitors since (peaking at over 4 million a year at one point) and its YouTube channel has 12 million views and tens of thousands of subscribers. It's a legal services company.
We did a little bit of everything and I learned on the job. If it's a form of marketing on the internet, I've tried it. I know what works and doesn't. I know because I spent close to a decade trying everything.
These experiences shaped my approach: there is no one-size-fits-all approach to marketing your practice online. Ecommerce and B2B strategies and tactics will not work. You need someone who understands what will work for your practice.
I love what I do. It combines my love of teaching with my love of an industry that never stops changing. I learn something new every day.
It's tough for someone doing what they love to have the time to learn something they don't love. I've done the work for you. Let me help you better market your practice online.