How to Market Your Business
4.4 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
323 students enrolled

How to Market Your Business

The definitive course for creating a successful marketing plan for your business
4.4 (17 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
323 students enrolled
Last updated 5/2018
English
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Current price: $13.99 Original price: $19.99 Discount: 30% off
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This course includes
  • 1.5 hours on-demand video
  • 5 articles
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • What a target market is and what it means for your business
  • Who your target market is
  • Why your customers buy from you
  • The difference between sales and marketing
  • How to best reach your ideal customer/target market
  • The objectives of your website
  • What Search Engine Optimization is and how it can benefit your website
  • How analytic software can help your website
  • How to get traffic to your website and keep them coming back
Course content
Expand all 25 lectures 02:08:42
+ Know Your Market
6 lectures 27:09
In this chapter you will learn: What is a “target market” and what does it mean for my business? How can I find out who my target market is? What is it that makes my customers buy from me? OVERVIEW How many buyers are there?  Where are they, and what do they care about? What do they read, what do th…
Objectives
01:39

Part 1 of a four part series on Market Analysis.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

Preview 08:52

Part 2 of a four part series on Market Analysis.

Know Your Market, Part 2
08:44

Part 3 of a four part series on Market Analysis. This lesson video demonstrates how to create a Market Analysis table. The demo supports the LESSON: Market Analysis at the end of this section.

Know Your Market, Part 3
05:36

The last of a four part series on Market Analysis.

Market Analysis, Part 4
02:18

DOWNLOADS: Templates for Lessons

Financials: The spreadsheet portion of this lesson will be completed by opening the business-plan-financials.xls file. You will continue to build into this file with each spreadsheet lesson.

  • Download and open the business-plan-financials.xls (found in the optional downloads area) 
  • Use the "Save as" command to save a copy of the file as yourname_financials.xls 

Text: The text portion of this lesson will be completed using the minimum-business-plan-outline.doc. You will continue to build into this file with each text lesson.

  • Download and open the minimum-business-plan-outline.doc file (found in the optional downloads area)
  • Use the “Save as” command to save a copy the plan outline file as yourname_businessplan.doc 
Click the "Download Printable Version" button to download the PDF of this lesson.
LESSON: Market Analysis
6 pages
+ Marketing Strategy
5 lectures 40:20
In this chapter you will learn: How marketing is different from sales How to create a “brand” for your product or service How to best reach your ideal customer/target market OVERVIEW : Knowing about your market isn’t enough. You also need to decide who will be your customer, how you will find new cu…
Objectives
02:58

Part 1 of a four part series on Marketing Strategy.

OPTIONAL: A Slide Notes handout is available. Click here to download it

Marketing Strategy, Part 1
08:38

Part 2 of a four part series on Marketing Strategy.

Marketing Strategy, Part 2
10:27

Part 3 of a four part series on Marketing Strategy.

Marketing Strategy, Part 3
10:13

The last of a four part series on Marketing Strategy.

Marketing Strategy, Part 4
08:04
+ The Web
5 lectures 36:40
In this chapter you will learn: What you want your website to do for you (contact only, sell online, etc.) How to bring visitors to your website What is Search Engine Optimization (SEO) and what it means to your website What "analytics software" is and what it can do for your website Marketing progr…
Objectives--The Web
02:11

Part 1 of a four part series on The Web as it pertains to your business.

OPTIONAL: A Slide Notes handout is available. Click here to download it.

The Web, Part 1
10:15

Part 2 of a four part series on The Web as it pertains to your business.

The Web, Part 2
08:43

Part 3 of a four part series on The Web as it pertains to your business.

The Web, Part 3
09:13

Part 4 of a four part series on The Web as it pertains to your business.

The Web, Part 4
06:18
+ Next Steps
1 lecture 03:18
Now that you have completed this course we are happy to offer you additional courses which can help you succeed in business.  The  How to Market Your Business course which you completed is a module of the How to Start a Business course. The How to Start a Business course is $129 however as an existi…
Next Steps
03:18
+ Optional Downloads
6 lectures 08:40

DOWNLOADS: Templates for Lessons

Financials: The spreadsheet portion of this lesson will be completed by opening the business-plan-financials.xls file. You will continue to build into this file with each spreadsheet lesson.

  • Download and open the business-plan-financials.xls (found in the optional downloads area) 
  • Use the "Save as" command to save a copy of the file as yourname_financials.xls

NOTE: This file was originally created in Business Plan Pro; it is compatible with Microsoft Excel or any other spreadsheet-compatible program which can read .xls format.

Business Plan Financials
768.0 kB

Templates for Lessons:

Text: The text portion of the lessons will be completed using the minimum-business-plan-outline.doc file. Use the “Save as” command to save a copy the plan outline file as yourname_businessplan.doc 

NOTE: This file was originally created in Business Plan Pro; it is compatible with Microsoft Word or any other program which can read .doc format.

At the end of the course, the completed tables in the .xls file can be copied into yourname_businessplan.doc file. The combined tables and topics will then become your business plan file.

Minimum Business Plan Outline
120.8 kB

The template for Business Plan Pro is contained within this ZIP archive. Save this file to the hard drive of your computer, right click on it to Extract the file, then open it with Business Plan Pro to use it for your assignments.

Business Plan Pro Template
202.2 kB
Ch5: Slide Notes Know Your Market
1.2 MB
Ch6: Slide Notes Market Strategy
1.6 MB
Advertising The paid promotion of a product or service, in print, TV, or other media. Angel Investor A person who invests his or her own money in a startup business who meets the SEC guidelines. Assets Property that a business owns, such as cash and inventory, office equipment, buildings, accounts r…
Glossary of Terms
08:40