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Learn MoreHow to Market Your Business
Rating: 4.4 out of 54.4(22 ratings)
378 students
How to Market Your Business
The definitive course for creating a successful marketing plan for your business
Created byBplans School of Business, Tim Berry
Last updated 5/2018
English
What you'll learn
- What a target market is and what it means for your business
- Who your target market is
- Why your customers buy from you
- The difference between sales and marketing
- How to best reach your ideal customer/target market
- The objectives of your website
- What Search Engine Optimization is and how it can benefit your website
- How analytic software can help your website
- How to get traffic to your website and keep them coming back
Explore related topics
Course content
6 sections • 25 lectures • 2h 2m total length
- Introducing Tim Berry4:53
- Course Objectives1:40
- Objectives1:39In this chapter you will learn: What is a “target market” and what does it mean for my business? How can I find out who my target market is? What is it that makes my customers buy from me? OVERVIEW How many buyers are there? Where are they, and what do they care about? What do they read, what do th…
- Market Analysis, Part 18:52
Part 1 of a four part series on Market Analysis.
OPTIONAL: A Slide Notes handout is available. Click here to download it.
- Know Your Market, Part 28:44
Part 2 of a four part series on Market Analysis.
- Know Your Market, Part 35:36
Part 3 of a four part series on Market Analysis. This lesson video demonstrates how to create a Market Analysis table. The demo supports the LESSON: Market Analysis at the end of this section.
- Market Analysis, Part 42:18
The last of a four part series on Market Analysis.
- LESSON: Market Analysis6:00
DOWNLOADS: Templates for Lessons
Financials: The spreadsheet portion of this lesson will be completed by opening the business-plan-financials.xls file. You will continue to build into this file with each spreadsheet lesson.
- Download and open the business-plan-financials.xls (found in the optional downloads area)
- Use the "Save as" command to save a copy of the file as yourname_financials.xls
Text: The text portion of this lesson will be completed using the minimum-business-plan-outline.doc. You will continue to build into this file with each text lesson.
- Download and open the minimum-business-plan-outline.doc file (found in the optional downloads area)
- Use the “Save as” command to save a copy the plan outline file as yourname_businessplan.doc
Click the "Download Printable Version" button to download the PDF of this lesson.
- Objectives2:58In this chapter you will learn: How marketing is different from sales How to create a “brand” for your product or service How to best reach your ideal customer/target market OVERVIEW : Knowing about your market isn’t enough. You also need to decide who will be your customer, how you will find new cu…
- Marketing Strategy, Part 18:38
Part 1 of a four part series on Marketing Strategy.
OPTIONAL: A Slide Notes handout is available. Click here to download it.
- Marketing Strategy, Part 210:27
Part 2 of a four part series on Marketing Strategy.
- Marketing Strategy, Part 310:13
Part 3 of a four part series on Marketing Strategy.
- Marketing Strategy, Part 48:04
The last of a four part series on Marketing Strategy.
- Objectives--The Web2:11In this chapter you will learn: What you want your website to do for you (contact only, sell online, etc.) How to bring visitors to your website What is Search Engine Optimization (SEO) and what it means to your website What "analytics software" is and what it can do for your website Marketing progr…
- The Web, Part 110:15
Part 1 of a four part series on The Web as it pertains to your business.
OPTIONAL: A Slide Notes handout is available. Click here to download it.
- The Web, Part 28:43
Part 2 of a four part series on The Web as it pertains to your business.
- The Web, Part 39:13
Part 3 of a four part series on The Web as it pertains to your business.
- The Web, Part 46:18
Part 4 of a four part series on The Web as it pertains to your business.
- Next Steps3:18Now that you have completed this course we are happy to offer you additional courses which can help you succeed in business. The How to Market Your Business course which you completed is a module of the How to Start a Business course. The How to Start a Business course is $129 however as an existi…
- Business Plan Financials
DOWNLOADS: Templates for Lessons
Financials: The spreadsheet portion of this lesson will be completed by opening the business-plan-financials.xls file. You will continue to build into this file with each spreadsheet lesson.
- Download and open the business-plan-financials.xls (found in the optional downloads area)
- Use the "Save as" command to save a copy of the file as yourname_financials.xls
NOTE: This file was originally created in Business Plan Pro; it is compatible with Microsoft Excel or any other spreadsheet-compatible program which can read .xls format.
- Minimum Business Plan Outline
Templates for Lessons:
Text: The text portion of the lessons will be completed using the minimum-business-plan-outline.doc file. Use the “Save as” command to save a copy the plan outline file as yourname_businessplan.doc
NOTE: This file was originally created in Business Plan Pro; it is compatible with Microsoft Word or any other program which can read .doc format.
At the end of the course, the completed tables in the .xls file can be copied into yourname_businessplan.doc file. The combined tables and topics will then become your business plan file.
- Business Plan Pro Template
The template for Business Plan Pro is contained within this ZIP archive. Save this file to the hard drive of your computer, right click on it to Extract the file, then open it with Business Plan Pro to use it for your assignments.
- Ch5: Slide Notes Know Your Market
- Ch6: Slide Notes Market Strategy
- Glossary of Terms8:40Advertising The paid promotion of a product or service, in print, TV, or other media. Angel Investor A person who invests his or her own money in a startup business who meets the SEC guidelines. Assets Property that a business owns, such as cash and inventory, office equipment, buildings, accounts r…