How To Market Your Business Online

4 keys to online marketing: content marketing, blogging, social media, online marketing video.

Created byRick Dearborn, MS

Last updated 5/2013

English

What you'll learn

By the end of this course, you will understand how to drive traffic to your business by integrating content marketing, blogging, social media and online video into your strategic marketing plan.
The four lessons are intended to be taken one week at a time, but can be taken at any pace and in any order.

Course content

1 section • 4 lectures • 1h 12m total length

Content/Inbound Marketing: the central principle behind the process.17:09
An overview of content/inbound marketing, the essence of marketing your product or service on the Internet.
Blogging: the hub of the wheel.16:26
An overview of blogging, or the process of syndicating your content in the content marketing process.
Social Media: vital marketing opportunity.19:24
An overview of social media relevant to business and how they can be used in a hub and spoke system to drive traffic to your blog.
Online Marketing Video: key to communication and SEO.19:47
An overview of using online marketing video - from creation, through production to online hosting and distribution.

Requirements

Anyone with a solid business idea that is searching for ways to use online marketing to generate new business opportunities.

Description

Need help marketing your business on the Internet? Begin with this course.

This course covers the basics of using the Internet to market your business and will provide you with money making tactics you can begin using immediately and that will pay for itself many times over. A great value!

The course contains four detailed slide/audio lectures (these are NOT recorded meetings) that cover:

The process of Content Marketing (using relevant, searchable content to draw customers to you).
Using Blogging as the central hub of your online marketing program.
How Social Media can drive traffic to your blogging hub.
The inestimable value of Online Marketing Video to increase your search engine ratings.

Rick Dearborn, MS is a business owner, consultant, author, speaker and college professor. This course offers a clear, concise and easy to understand overview that will get you well on your way using online resources to drive traffic to your business.

Who this course is for:

Business owners, entrepreneurs - even those just thinking about going into business - in any market.