
Explore why video is growing in marketing with 60 seconds of video statistics—YouTube viewership, message retention, and purchasing decisions.
As a video marketer I live and breathe video. I get all kinds of questions about what tools we use and how we go about making our videos. The purpose of this video series is to help anyone, particularly a business owner or manager get your key messages out there through quality videos.
In this course I'll cover these core things:
Learn to pick four essentials: camera, sound, stabilization, and lighting, and weigh budget smartphone setups against long-haul gear like the Osmo for pro marketing videos.
Discover how to craft compelling video content that sells by choosing among six marketing video types—problem-solution, showcase, educational, testimonial, storytelling, and promotional—and scripting each for impact.
Create versatile problem/solution videos that hook with an attention grabber, present the problem, offer your product as the solution, and end with a clear call to action.
Use problem/solution framing in videos that showcase 3D scans and renderings, time efficiency, and value offers to boost patient bookings.
Produce a real behind the scenes showcase video that highlights a chosen aspect of your business, combines demonstrations with testimonials, and ends with a clear call to action.
Discover how a family-owned farm makes all-natural goat milk soap, detailing milking goats, creating a milk-and-solution blend, adding nourishing oils, color and fragrance, and a four-week curing process.
Create an educational video that answers audience questions with market research, a clear step by step structure, a memorable hook, and a strong call to action.
Five tips to increase your home value include curb appeal, decluttering, odors, repairs, and staging to help buyers envision living there.
Learn to craft testimonial videos that use social proof, plan open-ended questions, select ideal candidates, film with consistent framing and audio, and use a release form.
Learn to identify business blind spots, apply 360 delegation, and shift from working in the business to working on it, cultivating CEO skills.
Craft a storytelling video that introduces a character, builds tension, and guides viewers to a solution, then includes a call to action aligned with your brand identity.
Discover storytelling techniques that highlight natural herbal brain health solutions for memory and focus, featuring an eight-ingredient formula that supports circulation, reduces stress, and boosts energy.
Create a short promotional video under 30 seconds that targets a warm audience, removes barriers by presenting an irresistible offer—often free or heavily discounted—and uses a specific time-bound promotion.
Learn how professional video production enhances your marketing by reaching customers on social media, delivering fast filming, editing, color correction, text and graphic animation to boost sales.
Outline your video with a hook, a single product or solution, and a call to action, then craft a two-column script (spoken content and visuals) and leave room for personality.
Master filming fundamentals with practical tips and tricks, including equipment checks and scripting, for framing, perspectives, and the rule of thirds, and use tripods and gimbals for stability.
Film with confidence by testing gear with the Osmo, reviewing footage on your phone to balance audio levels, and keeping mic volume in check, while experimenting creatively.
Learn to use a teleprompter app to load and scroll your script for precise delivery. Set up includes tripod, extension arm, and smartphone holder, with the phone near the camera.
Choose freelancers, college students, or full teams, and learn how Marco Rubio's club provides equipment, scripting, editing, graphics, and music at half the cost of a full production team.
Discover how the marketing videos club makes video production easy, leveraging motion to boost sales, receive equipment, film with guided help, and deliver your final video in 10 days.
UPDATE: This course will be increasing to $35 on February 15th!
Driving sales and marketing your business is the lifeblood of any successful venture. What good does it do to have an awesome product or service if no one knows about it? Don't make the mistake that many belly up businesses think--creating videos are too expensive and not necessary. The truth is that if you aren't using videos in your marketing you're going out of business. Take my course on how to create marketing videos and you'll be surprised and how quickly and affordably you can create customer acquiring marketing videos.
Who is this course for?
Calling all businesses that want to increase sales, this is for you! Whether you're the business owner or manager this course will help you structure and create effective marketing videos. If you have a product or a service you're selling (even if you're an affiliate marketer), then you will benefit from this course.
What's covered?
The main challenges everyone faces when tackling videos is first equipment (camera, sounds, lighting...etc), next is what to say in your video (how to get a response from your audience), and finally the post production (editing and all that stuff...). In this course I cover the equipment recommendations that will help you get filming quickly. I also walk through 6 types of videos and how they are structured. Finally I give you filming tips and tricks that will help you look anything but amature.
Who is Marketing Videos Club?
My day job is running Marketing Videos Club and what we offer is a system for getting videos created at half or a third of the cost you'd pay a regular production company. Even though you'll walk away with most everything you'll need to get your videos filmed in this course, feel free to contact us at Marketing Videos Club for further assistance.