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Business Communication Basics And Strategies
Rating: 4.5 out of 5(15 ratings)
29 students

Business Communication Basics And Strategies

Business communication techniques, Communication strategies at the workplace. Phonetics and homophones etc.
Created byEric Yeboah
Last updated 3/2026
English
English [Auto],

What you'll learn

  • Learn the effects of verbal skills.
  • understand how to use verbal skills to make communication meaningful.
  • know in detail the benefits of good verbal skills.
  • know how to use clear articulation to make communication clear and complete.
  • Barriers to business communications
  • Overview of phonetics and homophones
  • Communication models
  • Effective business communication techniques
  • Effective business communication strategies
  • Steps to set up your business communication process
  • Easy ways to improve your business communication skills
  • How to use better communication to improve your workforce performance

Course content

18 sections52 lectures3h 6m total length
  • Introduction3:33

    Master the essentials of business communication, from barriers and models to effective techniques and workplace strategies. Learn to foster honesty and customer satisfaction through transparent change communication and processes.

  • What is business communication5:03

    Define business communication as the process of transferring information among people within and outside a business, essential for success and driven by feedback, covering areas like marketing and public relations.

  • Barriers to business communication10:25

    Explore barriers to effective business communication, including filtering, selective perception, information overload, emotional disconnect, and credibility or familiarity issues, plus semantics and sender and receiver meaning gaps.

  • Types of business communication8:18

    Explore internal business communication types, including top-down, bottom-up, and horizontal flows, with examples like attrition reports and cross-department coordination to boost productivity and clarity.

  • Overview of phonetics and homophones7:14

    Explore phonetics and homophones to enhance pronunciation and clarity in business communication, improving both verbal and written messages through precise articulation, tone, and feedback.

  • Theories of effective communication in organizations7:01

    Explore popular theories of organizational communication, from Weber's bureaucratic model to four forms of control—simple, technical, bureaucratic, and conservative—and the rise of managerialism in modern organizations.

Requirements

  • Desire to learn more business communication
  • No special requirement

Description

Business communication is the process of sharing information between people within and outside the organization. Effective business communication is how employees and management interact to reach organization goals. Its purpose is to improve organizational practices and reduce errors. The importance of business communication also lies in presenting options/new business ideas, making plans and proposals, execute decisions, reacting agreements, sending and fulfilling others, successful selling and effective meetings etc. All organized activity in a company relies on the process of business communication with vendors. And once communication become unclear, the company's core system risk falling apart. Data shows that 60% of internal communication professionals do not measure internal communications. Potential reasons include not knowing where to start, the next steps, or how to calculate return on investment.

There are a lot of additives that make communication complete and have good meaning to both listeners and communicators. Clear articulation makes communication effective in that it help the listener or the parties in communication to effectively and efficiently comprehend each other.

Poor communication make it difficult and unattractive for the listener to even listen to what the person is communicating, its even irritating to the ear's. There should be good audibility of volume which make communication clearly good to hea,r the fluency pause and pace all need to be study carefully because it's has a role to play in communication.We all need to learn communication well so that we can have a positive impact to affect our customers and enhance our image.

Improving workforce performance through better communication involves creating a transparent two-wa, and structured communication environment that foster trust, aligns employees with organization goals, and empowers them to work efficiently. Studies indicate that effective communication can boost productivity by up to 25% and turnover by ensuring employees feel valued and heard.

Who this course is for:

  • any body who communicate
  • professionals
  • employers
  • selfemployed
  • students
  • managers
  • marketers
  • salespeople
  • instructors
  • consultants
  • lawyers
  • doctors
  • communicators
  • business students
  • CEO
  • COO
  • Business mogul