Name: How To Launch and Grow a Premium Pet Business LIVE 2020
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Created byDom Hodgson Pet Biz Marketing Ltd

Last updated 9/2020

English

What you'll learn

How to launch a premium dog walking business
How to grow a premium dog training business
How to transform a premium dog grooming business
How to grow a doggy daycare business

Course content

4 sections • 18 lectures • 1h 57m total length

Introduction8:42
This is the introduction module to the Grow Your Pet Business FAST! Seminar.
In this module you will learn how I launched a premium dog adventure business with no business experience, and how you can do the same thing.
You'll also learn how I have constantly re-invented my business and gone from being a dog adventurer and boarder, to being a dog trainer, then running an online store, then an author, speaker and creator of online dog training courses, to now being Europes leading pet business coach.
How I went from local dog walker to pet industry leader3:36
Dom tells his story and describes his Pet Business journey.

He explains how you have to try new things to move forward in your pet business journey.
Why you should start a pet business?5:32
Dom talks about how dog ownership has changed over time.
He introduces the idea of premium pet business services, and explains how affluent clients are willing to pay premium prices for their pets.
The Three Ways you can grow your Pet Business.7:21
Dom explains that there are three ways to grow your pet business.
He talks about selling more to your existing clients and about increasing prices.
Dom talks about the needs for continuous marketing of your pet business to attract new clients.
Five Keys to Success in your Pet Business 1 (Price)7:49
In this module Dom explains why he did not do what all the other pet businesses where doing in his town.
You will discover how every business has a top, middle and bottom provider, in every town, and what this means for your pet business.
How to increase your prices without losing clients.8:19
Dom introduces the framework for increasing prices in your pet business.
You will learn about how increasing your prices will also increase your reputation in your town.
How to launch a Premium Pet Business and the Psychology of Pricing.7:56
In this module, Dom recognises the resistance and 'fear' in raising prices for pet business owners.
He explains the confidence needed in the value of the services your pet business offers and provides for pet owners.

Positioning - How to position yourself as the best Pet Business in your town?1:40
In this module Dom describes how you need to market your pet business as a life enhancing experience for potential clients.
You will find out how you should be selling solutions to your prospective clients pet problems.
How to position yourself as the 'Expert' Pet Professional in your town.9:21
Dom talks about how you can increase your reputation so you are the most desirable pet business in your area.
He will teach you how you can increase your worth to get the best people to work with you.
Dom explains how being considered the expert will attract better, more affluent clients.
Ten simple positioning strategies for pet business owners.8:10
In this module Dom outlines the positional strategies you should have in place in your pet business.
Dom explains how to put a value on your time, knowledge and rules in your pet business.

How to use personality to market your Pet Business.9:30
Dom introduces you to your greatest pet business marketing weapon.
he explains how you can use your personality to stand out from your competition and build a tribe that you will LOVE!
How to tell your origin story.2:05
You will learn how you can tell your story to help you to make connections in your pet business.
You story will help you be more noticeable and stand out from your competition.
How to use storytelling to grow your Pet Business.6:40
Dom explains how your 'superhero' origin story helps prospective clients to buy into you.
He talks about how the more you share your story with your clients the easier it gets, and he introduces the idea os how these stories can be used throughout your pet business marketing.

How to be specialised in your Pet Business.4:22
In this module, Dom explores 'Perception'' - what do your clients think of you?
He talks about USP and how you can 'niche' to become more specialised.
Dom explains how your specialism will make you instantly more attractive to clients.
How a USP will help you grow your Pet Business.7:19
In this module, Dom develops the idea of your pet business USP.
He talks about marketing your niche to the hungry crowd in your town.
How to successfully promote your Pet Business.7:12
In this module, Dom talks promotion.
He explores the idea of how to develop trust with your clients so they are ready to buy services from your pet business.
Dom talks about how to keep your pet business 'top of mind', so you are the first person that prospective clients think of.
Why follow up is so important for your Pet Business.3:55
Dom explains how important it is to have a list of prospective clients that you can 'follow-up' with.
He talks about how following up with clients will ultimately gain more sales.
Recap of the Five Keys to success in your Pet Business.7:59
In this final module, Dom recaps on the lessons taught throughout this course.
He shares some success stories of the dog walkers, trainers and groomers who are working with Dom and have put his teaching into practise in their pet businesses.

Requirements

You must run a pet business
You should need marketing help for your pet business

Description

Do you dream of quitting the rat-race and starting your own premium pet business?

Are you sick of the 9 to 5 existence and are you desperate to turn your passion for pooches into a profitable business?

Are you worried about launching a pet business during a recession, or do you already have a pet business and are struggling since lockdown?

Leaving your steady job and starting a dog walking, dog grooming or dog training business can be incredibly stressfull, and no matter how much you love pets, the truth is it's hard to make any money if all you do is copy the other (average) pet business in your town.

The way to stand out from the competition (and ensure your pet business is a success) is to follow the road less travelled and create a 'premium pet business from day one.

That's exactly what I did with my own pet business in 2011, and it's the tried and tested formula I've taught to hundreds of my pet business owning coaching clients, all over the world.

Now, for the first time ever you can get access to my secrets with the release of the 'How to Launch and Grow a Premium Pet Business' LIVE seminar.

In this exclusive training, you will discover;

How to charge premium prices for your pet services (and how to increase prices without losing clients)

How to stand out from the ever growing competition (and create an uncopyable 'premium' pet business)

How to create a tribe of affluent dog owners who always refer you to their dog owning friends (this was you have a steady stream of inquiries coming through the door)

How to use 'offline' marketing methods that connect with local dog owners (so you STOP wasting countless hours on social media)

How to protect your pet business against future lockdowns so you can continue to grow through the recession (this is the exact same thing I did when I launched during the last recession in 2011)

Your teacher for this course is the Dom Hodgson, the author of the pet business bibles Walk Yourself Wealthy and The Ultimate Pet Business Plan, and is widely regarded as the worlds leading pet business coach.

Dom will take you by the hand and guide you through the exact steps you need to take to create your own, dream pet business that is sustainable, fun AND profitable.

Lets get started!

Who this course is for:

Dog walkers, or those thinking of starting a dog walking business
Dog Trainers who want to learn about marketing so you can better grow your business
Dog groomers who want to grow your dog grooming business
Pet Business owners who want to attract better clients

What you'll learn

Explore related topics

Course content

The journey of a pet business owner7 lectures • 49min

Positioning3 lectures • 19min

Storytelling3 lectures • 18min

Specialising5 lectures • 31min

Requirements

Description

Who this course is for: