Watches: How to Design, Manufacture and Build a Brand
4.3 (445 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,853 students enrolled

Watches: How to Design, Manufacture and Build a Brand

Go from Collector to a Watch Company Owner with this Practical Guide.
Bestseller
4.3 (445 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,853 students enrolled
Created by Jahn Karsybaev
Last updated 5/2017
English
English [Auto-generated]
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 4 mins on-demand audio
  • 3 articles
  • 8 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn How to Launch a Watch Company A-Z
  • Find the Best Manufacturers
  • Gain insight into Watch Industry
  • Understand the Watch Manufacturing Process
  • Learn about Watch Parts & Components
  • Design Watches that Sell
  • Create & Execute Marketing Strategy that Works
  • Become a Successful Entrepreneur
  • Free Copy of my book "How To Launch A Watch Company"
Requirements
  • Have Passion for Watches
  • Desire for Learning Trade secrets of Watch Business
  • Willingness to Become a Successful Entrepreneur
  • Have the Drive to turn Hobby into Income
Description

Have you always contemplated starting a business because your idea is not innovative enough, or lack of resources, or too much competition? Is your aspiration to turn your passion and hobby into a profitable business? Do you love watches and dream of having your own watch brand? If you answered Yes to all or any of these questions, then this course is a good start. By no means this course guarantees success, but what it does guarantee is equipping you with the valuable information and positioning you in a more advantageous position to become successful! 

Learn all the trade secrets directly from the source how to launch and operate a Watch Company with great success.

Students who sign up for this course will also receive (just email me at info@miamiwatch.company): 

  • my other Udemy Course "Crowdfunding for Watches: Step-By-Step Guide to Get Funded " at 75% OFF
  • exclusive Discounts on Marketing Services from Top Blogs mentioned in this Course
  • Free Copy of My Book "How To Launch A Watch Company"


Who this course is for:
  • This course is for an entrepreneur who is seeking to start a unique business with exponential growth opportunities. This course has been designed with You in mind, meaning you as the Entrepreneur who is constantly seeking new ideas and ways to create something unique, valuable and profitable.
  • This course will provide you the key insights into Starting your own Watch Company, from a perspective of an entrepreneur who is successfully operating the same business, rather than someone who is just looking to make a quick buck by offering a course he just did some research on.
  • This course is not about the techniques of buying a fancy watch and re-selling it. This course is about launching and successfully operating your own Watch Company, your own Watch Brand. Even if you do not know much about the watchmaking per se, but have a strong passion for business, this course will provide you with the key information on who to work with, how to find them, how to negotiate and create lasting relationships
  • You will learn how to create a unique Watch that thousands of people worldwide will wear with pride on their wrists and commemorate significant events in their lives with Your Product!
  • This is not a Watchmaking course, we will not cover how to build your own watch from scratch
  • This is not a CAD Designer course, we will not be going over the lessons on how to use Designer software
Course content
Expand all 51 lectures 02:12:55
+ Introduction
3 lectures 09:15

This lecture covers:

  • Course Overview
  • Who is the instructor?
Preview 04:41

This lecture covers:

  • Table of Contents and Course Topics
Preview 00:44

This lecture covers the following topics:

  • Who is this course for?
  • What this course is?
  • What this course is not?
Preview 03:50
+ Watch Industry
4 lectures 14:43

This lecture covers the general information about the History of Watchmaking

Preview 02:17

In this section, we cover interesting facts and statistics on Watch Industry.

Watch Industry Numbers
05:08

This lecture will include information about the Key Players in Watch Industry

  • Swatch Group
  • Rolex
  • Richemont Group
Main Players in the Industry
07:18

Section Summary and Key Discussion Points.

Checklist
1 page
+ Watch Manufacturers
5 lectures 17:12

An introduction to Watch Manufacturers, research strategies and what to look for when dealing with manufacturers.

Getting Started with Manufacturers
03:41
Watch Manufacturers to Consider and Avoid
03:07

In this lecture we talk about some of the Tough Questions that you should take into consideration when searching for the right Manufacturer. Also, we cover some of the industry associations and certifications that the manufacturers may hold.

Tough Questions, Certifications and Minimum Order Quantities
07:12

Review of Minimum Order Quantities, its impact on pricing and strategies to deal with manufacturers with regards to MOQs.

Warranty, Service and Minimum Service Requirements
02:29

Section Summary and Key Discussion Points.

Section Checklist
00:43
+ Watch Components and Specifications
6 lectures 17:17

This section covers the the watch specifications and components to keep in mind and consider.

Basic Parts and Movements
06:00

This lecture includes information about such watch components as grade of the steel, case, glass and other.

Watch Components
01:47

This lecture covers information about Grades of Steel

Watch Components
02:07

Learn about the Watch gaskets and holders.

Watch Gaskets and Holders
01:28

This section covers other important elements of your watch such as crystals, glass, coating and other important components.

Other Watch Components
05:02

Section Summary and Key Discussion Points.

Checklist
00:53
+ Watch Accessories
5 lectures 14:36

This section will focus on various accessores that you need to keep in mind such as Straps, Bracelets, Buckles, Packaging and much more.

Accessories Overview
00:43

We will cover different types of straps, bracelets and buckles that are available for your consideration.

Straps, Bracelets, Buckles
05:23

The importance and functionality of the watch caseback.

Casebacks
01:05

Important aspects of watch packaging.

Boxes and Packaging
06:43

Section Summary and Key Discussion Points.

Section Checklist
00:42
+ Financials
2 lectures 04:36

In this lecture we go over the key financial figures of watch components and parts.

Financials: Watch Components
03:11

This lecture provides actual sample Quotes and Invoices for your reference.

Financials: Sample Quotes
01:25
+ Design Process
6 lectures 11:49

This lecture covers:

  • Raw sketching
  • 2D
  • 3D
  • Prototyping
Design Overview
02:58

This lecture covers the considerations for designing your Watch Case and few examples.

Designing Your Case
01:22

This lecture covers the considerations for designing your Watch Dial and few examples.

Designing Your Dial
02:00

This lecture covers the considerations for designing your Watch Caseback and few examples.

Designing Your Caseback
02:11

This lecture covers the considerations for designing your Watch Hands and few examples.

Designing Your Watch Hands
01:54

This lecture covers the considerations for hiring your designers.

Hiring Designers and Summary
01:24
+ Manufacturing Process
2 lectures 04:55

This lecture covers the Process and Steps of Watch Manufacturing

Process Overview
03:35

In this lecture we learn about the various types of testing performed during and after the Watch Manufacturing.

Types of Testing
01:20
+ Marketing Strategy
11 lectures 31:00

The following lectures will focus on:

  • What is your story?
  • Who is your customer?
  • What is your USP (Unique Selling Proposition)?
  • What is your distribution strategy?
  • What is your Pricing Strategy?
  • What are your marketing channels?
Marketing Strategy
01:59

This lecture will focus on key strategies of the Marketing Plan: Your Story

Marketing Strategy: Your Watch Story
02:47

This lecture will focus on key strategies of the Marketing Plan: Your Customer

Marketing Strategy: Your Customer
02:20

This lecture will focus on key strategies of the Marketing Plan: Your Product

Marketing Strategy: Your Product
01:49

This lecture will focus on key strategies of the Distribution Channels: Retailers.

Consignment Agreement Sample Template is available in Downloadable materials.

Marketing Strategy: Retailers
02:48

This lecture will focus on key strategies of the Marketing Plan: Selling Online

Distribution Channels: Online
01:34

This lecture will focus on key strategies of the Marketing Plan: Pricing your watches

Marketing Strategy: Pricing
02:03

This lecture will focus on key strategies of the Marketing Channels and SMM

Marketing Strategy: Channels
03:52

This lecture will focus on key strategies of the Marketing Channels: Crowdfunding

Preview 05:42

This lecture will focus on key strategies of the Marketing Channels: Crowdfunding Summary

Marketing Channels: Crowdfunding Summary
01:11

This lecture will focus on key strategies of promoting your Crowdfunding Watch campaign

Marketing Channels: Crowdfunding Promotion
04:55