Launch A Profitable Digital Brand In 2022 (Step By Step)
What you'll learn
- What makes a successful launch and how to create a strategy to optimise for success.
- How to create an effective and organised plan leading up to your launch date.
- How to create your own unique sales funnel for your brand to ensure you have customers dying to buy your product or service on launch day.
- How to take your product or service and create an irresistible offer your customers can't resist.
- What brand assets you need to fully pull off a launch strategy for your brand.
- How to use the data you capture properly and what data is more valuable for you dependant on your strategy.
- How to generate awareness for your launch date, using both paid and free methods.
- How to educate your target audience so they see your product as desirable and a 'must-buy'.
- How to make the purchasing process effortless for your customers, so you maximise your conversion rate.
- How to grow your customer base with aftercare methods to ensure you can get more sales from your existing customer base.
Requirements
- No experience needed. Just a hunger to make your brand a huge success and an ability to take things step by step.
Description
Launching a business or brand is a science.
It does not come down to luck.
The truth is anyone can launch a brand or business... and make sure it is a huge success.
But without the knowledge and a solid plan in place, it is very, very difficult.
This was the reason we developed this course.
Our single goal with this course is to help guide you through every step of building an unbeatable launch strategy.
There are many ways to launch a brand or business.
Some work and some simply don't.
If you are easily overwhelmed and need structure to your learning, this course stays with you and guides you every step of the way.
We have boiled down the complex practices and techniques to make them super simple and easy to understand.
This course leaves no stone unturned and helps you understand not only what you need to do, but why it is going to work.
We could write all day about how much this course is going to help you, but we'll let the introductory free lessons speak for themselves.
Enjoy the course and we're excited to see how you use what you learn here to create an amazing launch for your brand, business or product.
Who this course is for:
- Someone wanting to fully understand the steps needed to achieve a successful product or brand launch.
- A business owner who has tried to launch a business before, but has not managed to achieve the success they wanted. This course will show you how to optimise every step.
Instructor
![Scott Lancaster](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.5 Instructor Rating
- 544 Reviews
- 17,380 Students
- 15 Courses
Scott has worked with thousands of businesses, from large established brands generating millions in revenue annually to humble start ups trying to make their very first sale.
He is passionate about branding, communication and education. Scott is on a mission to help as many people as possible around the world embrace their passion and build a business doing what they love.
His passion for empowering businesses with the power of branding is always results driven, making him the go-to brand building consultant for every client he works with.
He’s the author of the book Parallel: Exploring How Meaningful Connections Are Created in Life, Love & Business. A book which has changed the lives and businesses of thousands of people in over 27 countries.
He is the founder & director of Clementine House Branding Agency & Brighter Freelance. At Clementine House, Scott works directly with carefully selected companies to help them accelerate their brand's growth and profitability. Brighter Freelance is solely focused on giving back and educating anyone, anywhere how to become the best freelancer they can be.
His experience in branding and marketing during his time working at a leading branding agency in the UK.
Since then, Scott has worked as a consultant advising and guiding multiple advertising agencies on a consultancy basis, to help them serve their clients better.
He has educated crowds at multiple events, helping them understand the concept of branding and how to accelerate their businesses growth. Most recently, Scott partnered with the Hilton Hotel to host a 3-hour brand building crash course to help local businesses in his community thrive during the current economy.
He has founded multiple brands and co-founded various companies before focusing solely on consulting and helping other brands around the world.