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How To Land a Photo Rep
Rating: 5.0 out of 5(8 ratings)
37 students
Created byAmy V. Cooper
Last updated 12/2022
English

What you'll learn

  • Understand if you are ready for photography representation.
  • Define the steps you need to take to prepare for a rep.
  • Clearly define why you specifically want a photo rep.
  • How to find, approach, and negotiate with the right rep for you.

Course content

2 sections • 7 lectures • 1h 16m total length

  • Welcome & Learning Objectives1:59

    I hear a lot of reasons for why photographers want a rep; wanting to appear more "legitimate" to "bigger" clients, wanting someone to negotiate for you, maybe you want someone to find you jobs, do your marketing, handle production.


    When you start dating a rep, you'll want to get really clear and specific on what you want them to do for you and then discover what they are offering (and what they are good at!) Signing with a rep truly is like a marriage. If you expect your partner to do the cooking, can they? Do they even want to? And what are your tasks going to be?


    When I was a rep, I loved marketing; creating newsletters, sending out print promos, nurturing relationships, scouring the web for contact info and hosting events, but I never wanted to be a producer (it was something I was happy to outsource.)


    I also understood the importance of my artists meeting with clients directly (they want to know the creative person who is going to show up on set). So, I set expectations for my artists to do their own marketing and relationship-building in tandem.


    I'd love to help you understand what questions you need to be asking yourself and your future agent. Let's dive in together...

  • Introducing your Instructor, Amy V. Cooper1:45

Requirements

  • No experience required. A basic understanding of commercial photography is recommended.

Description

Learn all about what photography representation agents look for when adding new photographers to their rosters. Discover if you are ready for representation, how to find the right agency for you, and if representation is right for you.

I will share my extensive knowledge about how agencies look for artists, what agencies do for their artists, how much commission they take, what their contracts include, as well as red flags to look out for.

You will gain advice on improving your portfolio, website, social media and communication to attract and land a photo rep.

When you finish this course, you will be armed with information, language and confidence to take the next steps towards landing a rep or expanding your business on your own.

This course includes two video lessons; an hour video lecture workshop and an additional question and answer video. There are also downloadable resources including 101 Questions to Ask a Rep and a collection of scripts that you can use when contacting reps.

You can also ask me any additional questions you might still have through the learning platform!

This course is best for commercial photographers who have some experience working on advertising assignments with production teams, but this is not a requirement. While this course focuses on commercial photography representation, much of this course will be valuable for other types of commercial artists seeking representation as well (illustrators, directors, stylists, hair and makeup artists, etc.)

Let's get you ready for a rep!

Who this course is for:

  • This course is for commercial and editorial photographers of any experience level. This course is NOT indended for retail, wedding, or fine art photographers. This course may also be beneficial for other types of commercial artists such as illustrators, hair and makeup artists, and stylists.

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