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How to influence as an ADVOCATE
Rating: 4.2 out of 5(51 ratings)
324 students

How to influence as an ADVOCATE

Master the art of being an change agent in the political arena, community, or workplace.
Created byLisa Gibson
Last updated 1/2015
English
English [Auto],

What you'll learn

  • Influence decision makers to support their cause, issue or initiative
  • Use advocacy techniques to create a social or political movement
  • Choose which types of advocacy are appropriate for given situation
  • Use media to do advocacy
  • Enlist other advocates to support your mission
  • Build effective partnerships
  • Implement institutional change
  • Develop an effective advocacy strategy from beginning to end

Course content

5 sections • 23 lectures • 2h 14m total length

  • Introduction to the course7:20

    Learn to influence as an advocate by building a framework for effective advocacy across daily life and professional settings, from media advocacy to policymaker engagement.

  • What is advocacy1:44

    Define advocacy as speaking out for a cause in planned, organized ways to influence attitudes and actions, enlist others to support the issue, and take action, distinguishing it from education.

  • Why do we need advocates and Information dynamics6:32

    Advocates build movements by enlisting allies, influencing decision makers, and sharing information to drive social and political change, while practicing responsible information dynamics.

  • Change agents1:39

    Explore how advocacy change agents and catalyst advocates voice causes across government, media, and community. Embrace a long-term, incremental vision and a strategic servant mindset to drive lasting policy change.

  • Types of advocacy5:59

    Identify two types of advocacy: case advocacy for individuals and class advocacy for groups, with examples like attorneys, social workers, casa volunteers, and grassroots, grass tops, and people specific advocates.

  • Advocacy models3:31

    Adapt advocacy models to the audience you seek to influence, balancing bottom-up grassroots efforts with top-down leadership, from churches and nonprofits to legislative and organizational decision makers.

  • Model for institutional change5:13
  • Advocate roles6:02

    Identify and develop diverse advocate roles—from networker, connector, and strategist to researchers and lobbyists—matching each role to personality, availability, and opportunities to advance a cause.

  • Advocacy continuum10:21
  • Importance of positioning yourself as an expert7:15

    Position yourself as an expert on your issue by understanding the people you advocate for—their needs, culture, and context—and communicating compelling arguments. Commit to learning, listening, and incremental asks.

  • Advocate hurdles2:42

    Focus is the main hurdle for advocates; stay narrowly focused on the core mission, such as the best interests of the child, to influence decision makers and stay on message.

Requirements

  • Ability to watch video on your computer.

Description

Influence is about having the capacity to effect the character, development or behavior of someone or something. We are being influenced and influencing others from the time we are small children. No where is the power of influence more pronounced then in advocacy. Advocacy involves speaking out about a cause, issue or people group with the intention of influencing others to support that cause.

In this course you will learn:

  • What advocacy is
  • The types of advocacy
  • How advocacy can be used to create political or social change
  • The components of a successful advocacy initiative
  • How advocacy differs from education
  • The types of personalities or gifts that are needed to be effective advocates
  • The different roles advocates play in an advocacy campaign or initiative
  • How to use social media and traditional media to get your message out to the world
  • How to develop an effective partnership
  • Learn about great political movements throughout history and why they were successful
  • Acquire the skills necessary to be an effectivde advocate in your workplace, family, community or legislature

If you see things in society that need change and you don't know how to get there, this course is for you.

If you work for a nonprofit, campaign, or within a business where you want to be an agent of change, this course is for you.

If you are fascinated with politics and how political or social movements really happen, this course is for you.

This course is done by video with powerpoint slides. It will take a couple hours to complete and can be done at your own pace.

Who this course is for:

  • This course is meant for people who have no background in influencing as an advocate but who have a desire to be an effective agent of change in their workplace or community.

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