
Learn how to start a short term rental business by defining the industry, analyzing seasonality, ADR, and occupancy, building a plan, pricing, listings, and guest experience.
Define short term rentals and explore the owner and manager roles, covering property prep, marketing, guest communication, financial and tax management, and legal compliance.
Explore seasonality, adr, and occupancy rates to make data-driven decisions that maximize short term rental revenue. Balance pricing during peak and off-peak periods and monitor competitors.
Learn how to pick a profitable short term rental location by evaluating tourism and business occupancy rates, seasonality, competition, regulations, and costs, using tools like AirDNA, Mashvisor, and Inside Airbnb.
Explore the most common short-term rental property types, their pros and cons, and decide which suits your budget, target guests, and location for a successful business.
Craft an executive summary for your short-term rental business plan by detailing five elements—name and concept, market opportunity, USP, revenue model, final projections—and keep it concise, data-driven, and engaging.
Analyze market demand, occupancy, and pricing to determine profitability, then evaluate competition, regulations, and guest demographics to select the best location, property type, and rates.
Identify your ideal short-term rental guest through five factors—location, travel purpose, budget, group size, and amenities—and align design, pricing, and marketing to attract the right guests and boost bookings.
identify and analyze your short term rental competitors by location, property type and size, and target guest, then optimize features, pricing, listings, and reviews to stand out.
Choose the right structure for your short term rental—sole proprietor, LLC, or corporation. Decide solo or build a team with roles like property manager, photographer, and a PMS.
Optimize ota listings, grow direct bookings on your own site and email list, and use social media, content marketing, and paid advertising to attract ideal guests.
Learn to estimate startup costs, forecast revenue and profits, and perform break-even analysis by analyzing fixed and variable costs for your short term rental.
Learn the legal requirements to start your short term rental business, including zoning, permits, licenses, registrations, and taxes. Protect yourself with rental insurance, guest rights, and a clear rental agreement.
discover where to find official short-term rental rules, licenses, taxes, and safety requirements, and how to contact the right authorities to stay compliant.
Understand how to stay compliant with lodging, occupancy, and sales taxes for your short term rental, including platform collection, tax permits, and timely reporting.
Identify your property's USP (unique selling proposition) to stand out in a competitive market. Then craft a memorable guest experience with thoughtful touches and signature amenities.
Design a short-term rental with comfort and functionality, a cohesive neutral palette with color pops, and budget-friendly high-end touches through statement pieces, layered textures, lighting, and personal accents.
Identify must-have amenities for short-term rentals: sleeping arrangements, clean bathrooms, a functional kitchen, and strong wifi; elevate with extras tailored to your audience and property.
Set your base nightly rate by covering fixed and variable costs, analyze comparable listings, and adjust for seasonality and demand to optimize short term rental pricing.
Discover how dynamic pricing maximizes short term rental revenue by adjusting rates in real time for demand, competition, events, and seasonality. Set up tools, monitor bookings, and apply manual adjustments.
Present rates clearly across platforms by breaking down nightly rate, cleaning fee, service fee, taxes, and avoid hidden fees to boost bookings with transparent pricing.
Set up a direct booking website to save on ota commissions, control your brand, and boost direct bookings with a mobile-friendly design, booking engine, and seo.
Learn to list your short-term rental on OTAs—Airbnb, Booking.com, and Vrbo—track differences, optimize listings with photos, descriptions, pricing, and fast responses to boost visibility and bookings using a channel manager.
Craft engaging short-term rental descriptions with a catchy headline, clear property overview, a vivid guest experience, and detailed amenities, house rules, and checking details to boost bookings.
Learn to create stunning photos and visuals for your short term rental using natural light, wide-angle interior shots, and detailed features, followed by realistic editing with Canva or Polarr.
Learn to manage guest communications from booking to arrival with personalized messages, clear policies, and automated templates, building trust and a seamless short-term rental experience.
Optimize turnover management to keep your property guest ready, maximize bookings, and boost guest satisfaction with a 3-6 hour standard turnover, a detailed checklist, restocking and inspections, and tech-enabled scheduling.
Nurture guest reviews to build trust and boost bookings in short-term rentals by encouraging feedback and promptly addressing positive and negative feedback.
Discover how a property management system (PMS) centralizes bookings, guest communication, housekeeping, and financial reporting across OTAs and direct bookings to save time and improve guest experience.
Identify your needs and pick a scalable PMS that integrates with Airbnb, Booking.com, Vrbo, and your direct site, offering automation, real-time reporting, and dynamic pricing.
Discover essential tools to automate your short term rental business, from turnover management and dynamic pricing to smart home integration, guest screening, and automated check-in and deposits.
Boost your rental's visibility and bookings with content marketing and seo, using blogs, videos, and local seo strategies. Apply keyword research, on-page seo, and backlinks, measure results with Google Analytics.
Build your short term rental brand with social media by choosing the right platforms, creating engaging content, sharing local insights, and encouraging reviews and user-generated content to boost engagement.
Boost your short-term rental reach with paid ads across social media, Google, and OTA listings, using clear objectives and optimized targeting to drive bookings.
Learn how to maximize networking at short term rental industry events, from conferences and expos to local meetups and virtual sessions, by preparing, setting goals, engaging, and following up.
Hi! Welcome to this course where you will begin your journey into creating your own short-term rental business and becoming a professional host.
My name is Alvar and I'm a professional Instructor and Instructional Designer at Lodgify where I work with our Marketing team to create the best educational resources and content to empower STR hosts and help them optimize their business.
Our goal with this course is to teach you all the basics and the knowledge you need to start earning money with your vacation rental property.
You will learn all you need to know to get started:
The main Industry concepts & metrics
Understanding the different types of properties
How to create a professional business
All about the regulations, licenses, and taxes
The best tips for your rental's decoration and amenities
We'll also walk you through the different steps to take your business to the next level to boost your booking and revenue:
Define your USP
How to get your pricing right
Optimise guest management
How to use technology and your Property management software
to automate your business
Define your marketing plan
All of this and more! So if you are a property owner and want to start getting bookings this course is for you.