
Learn to become a thought leader who attracts major publications, PR, book deals, and speaking gigs by building an audience and duplicating success across media.
Learn to become a thought leader by consistently publishing valuable content, selecting the right platforms, and timing posts to attract features, book deals, and speaking gigs.
Explore how to craft a credible thought leadership profile by optimizing bios, visuals, and publications, then drive engagement with content and clear calls to action.
Start with a social environment to build an audience through feedback from readers. Post content on platforms like Instagram, Twitter, Facebook, Quora, Medium, or LinkedIn to learn what resonates.
Identify the platform by clarifying your thought leadership goals and where your audience hangs out. Create shareable written content on LinkedIn, Medium, or Quora to attract publications and enable republishing.
Create shareable content by anchoring your message to larger conversations, world events, or relatable industry topics, then craft it to climb from blogs to major publications.
Choose one core platform—Quora, Medium, or LinkedIn—to publish targeted, credible content, gain exposure, and build thought leadership that ladders up to personal blogs and major outlets.
Monitor what's published and buzzing, collect ideas in Evernote, and use Google Trends, Yahoo front page insights, and Business Insider trends to shape your own original topics, not copy.
Structure articles as clear, number-based lists with precise titles, strong emotional resonance, compelling subheads, and declarative statements that boost credibility and reader engagement.
Craft declarative articles that tap into trending conversations with conviction and emotional language. Structure includes framing with background, presenting a clear opinion, and ending with a strong takeaway.
Build credibility through a two-track blog ladder: publish on social sites and guest-blog for smaller publications, then climb to major outlets like Think magazine by nurturing Quora views.
Learn to craft the perfect post by selecting a reinforcing image, building a punchy listicle headline like seven ways millennials get distracted in the workplace, and establishing credibility.
Publish quality content consistently to build your own media channel and attract major publications; track performance, refine topics, and ride the volume to credibility, revenue, and opportunities.
Frame calls to action as opportunities, not selling, by weaving resources into content, inviting readers to connect and engage, and positioning yourself as a thought leader delivering value.
Track success by tying content to a sale, build an email capture funnel, and measure views, shares, and conversions to optimize publishing across platforms.
Engage in one-on-one coaching and consulting by emailing questions, and explore available resources and e-books across platforms.
The Problem and Why You Should Take This Course
When I first started my business, I wasted months (and thousands of dollars) on PR that generated lackluster results from infrequent features on TV and in publications. Despite my efforts (and spending), I became very frustrated because:
After months of disappointment, I decided to take things into my own hands. The recipe I have developed has gotten countless writings published in major publications, amassing over 20,000,000 readers in the process. I have established myself as a thought leader, a trusted source of knowledge in my industry, and new, high-quality potential clients are waiting for me in my inbox every morning.
I want to make sure nobody else ever has to waste their time or money on PR that doesn't work.
Since launch, How to Get Published in Major Publications has helped hundreds of students around the world get published and generate REAL results.