How to get media coverage for your business in 30 days
What you'll learn
- know how to get publicity and blow up their profile
- Know how to write an impactful press release
- understand and create key messages based on USPs
- understand how to use PR to build brand credibility
- Secure media coverage
- Know to pitch to journalists
- know how to build targeted media lists
- Know how to use social media to leverage PR
- Be ready to learn and put your learning into action
- Be able to read english
Do It Yourself (DIY) public relations: how to blow up your business profile with PR in 30 days whilst increasing your credibility and sales.
Learn from an industry expert and accredited professional with over a 15 years real life on the job experience of nailing results for clients, including one that reported record sales of £5million!
PR is fantastic at blowing up your profile and opening you up to a whole new audience! Getting your business or product featured in a major publications, newspapers, magazines, blogs, TV, radio and podcasts is a great achievement and helps to boost awareness, credibility and sales!
This course will show you how to do this at a fraction of the cost that agencies charge which are usually in the thousands, £2000 - £6000+ a month.
The business growth that publicity and media coverage can generate is a serious game changer! Getting mentioned in established publications, newspapers, magazines, blogs and podcasts allows you to build on the trust of these publications and gives your business exposure to the very audience you need, thus increasing your visibility and credibility.
I have helped clients to do this and I’m sure you can think of a product or business you had never previously heard of, but then read, watched a viral video or heard about it on the radio or TV which peaked your interest and PR was the driving force behind it!
PR can take you from unknown to a sought after brand in a matter of weeks!
I have over 15years experience working in PR and communications, securing top tier coverage with BBC, ITV, Sky, Channel 4, Forbes, and many international, national and regional media outlets and I'm sharing with you what we do as professionals.
I want to help you be in as many magazines, newspapers, blogs, and publications, radio and tv news stations as possible and it is possible! The course content is worth £1997 but I'm passionate about helping small businesses so have drastically reduced the price.
Good PR can be life changing for your business,, so the question is ARE YOU READY?
If you’re willing to do the work you will see results and get to reap the benefits.
This course will teach you:
How to use PR to blow up your profile and gain press coverage
How to identify your USP
How to write a PR plan and the importance of creating key messages using your USPs that align with your business goals
How to write a quality press release that doesn't get binned by journalists and bloggers
How to approach the media
How to pitch to the media
*Bonus module – how to leverage social media with PR to accelerate business growth.
**Bonus PDF downloadable materials include everything you need to get to work on your media coverage.Including:
PDF Template PR Plan
PDF Template Press Release
PDF Template journalist pitch email
PDF media database providers
PDF 8 steps to approaching the media
PDF social media hints sheet
Who this course is for:
- business owners
- industry experts
Ebony Gayle MCIPR, Dip CIPR, is an author, speaker, accredited PR and communications specialist, with well over a 15-years experience. Helping to build the profile of individuals and organisations she has worked across a variety of industries including, Government, new start-ups, health, fitness & leisure, lifestyle, education and entertainment. Including Mercury award winning artists and has helped clients reach new levels with one of her clients reporting sales of £5million!
Ebony previously worked in-house where she headed up a PR team, before starting her own business and founded Ebony Gayle Communications working as an independent consultant with clients in the UK and abroad.
Having previously worked as a radio producer and has a regular contributing writer and producer for award winning platforms she knows what makes a good story and what the media are looking for.
You can find Ebony on YouTube (9to5workrebels) inspiring people to boss up and follow their dreams. She is an advocate for independence and the author of the no-nonsense self-help title - How To Become A Consultant: A Guide To Free Yourself From The 9-5’ , and advocate for independence, entrepreneurship and helping others to escape the rat race and follow their dreams.