How to get amazing press coverage and sales for your brand.
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Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
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How to get amazing press coverage and sales for your brand.

Simple playbook of actionable ideas.
5.0 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4 students enrolled
Created by Tamar Daniel
Last updated 9/2019
English
English [Auto]
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 11 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to pitch your fashion brand to influencers and decision makers and get results.
  • Confidently and effectively approach top showroom owners, editors, buyers, celebrities and stylists.
Requirements
  • There are no course requirements
Description

The promise of this course is simple, I’m about to make your business a lot clearer, your life a lot more fun and your contribution to the world, a lot more significant. It’s possible!

If you have a vision for a line or a brand that you want to bring to life, or you already have a brand that you want to manifest in a much bigger way, or maybe you’re looking for clarity on how to allocate your budget for the greatest impact, and how to get your message out in to the world. Stay with me- cos this is for you.

My name is Tamar Daniel, creator of a product line adopted by the world’s top Magazines, Stores, showrooms and Influencers.

In this video series, you’re going to discover a new blueprint for your business. Something that gives you the resources to reach decision makers and to influence their choices in an impactful way. I’m going to show you how to transform what you’re already doing and supersize its impact, in a way that will give you the reach to make your vision a reality and start seeing your dreams coming true.

Who this course is for:
  • Established designers or brand owners and people incubating an idea or a vision for a brand
Course content
Expand all 8 lectures 49:39
+ Intro
2 lectures 03:18

The goal of this video training series is simple: to equip you with a proven plan. A plan that demystifies working in fashion and keeps it fun while not leaving profitability to chance. This is about taking all that effort you’re putting in and making it go further for you. I’m going to show you some tweaks which will allow you to make moves with the wind at your sails instead of feeling like the tide is always against you. Building a fashion brand is a creative, inspiring, gratifying experience but it can be so lonely when you don’t have the right support. This is about taking the weight off your mind so you can operate from a place of clarity cut through the noise, and be super effective.

Preview 00:33

You may perceive yourself and your brand one way, but be sending a totally different vibe out there. This lecture will teach you how to describe your unique offering succinctly, in an elevator pitch. Without having this crystal clear- you cannot possibly convince the rest of the world that they need what you have to offer.

Elevator pitch
02:45
+ The Four Reasons People Bite
1 lecture 09:37

I’m going to show you the four subliminal reasons buyers and editors bite. If you’ve just launched your brand, or are planning to soon, this will serve as the foundation for your launch outreach. If you’re more established and have already been selling, or have your product ready to go, then you’ll be able to quickly put this into practice to get coverage that drives sales. I’m also going to introduce you to case studies of successful pitches and miserable failure pitches. Getting in the right mindset to pitch is easy and I’ll show you how. We’ll talk about the psychology of decision makers. And how by following a simple process for getting in their shoes you can experience effortless communication with them.

Preview 09:37
+ How to build your in-house PR firm and sales team
1 lecture 07:48

Wanna see how I saved $$$$ by being my own showroom and PR agency? If you’re just gearing up to launch your line  this will ensure you set these things in place correctly the first time, and don’t spend your precious resources on building other people’s business. If you’re an established designer or brand owner then you’ll be able to quickly put this into practice and get professional results without hurting your budget. When I switched to doing my own PR and sales outreach, I didn’t just save tons of money, I started to get way more powerful results.

I’m also going to introduce you to the tricks I use to make professional collateral and provide you the exact templates for lookbooks, linesheets, and communications that you can download and use as an ongoing reference and tool. Being your own PR firm and sales team is easy and rewarding and I’ll show you how. We’ll talk about taking PR and sales in house by following a simple process for creating the right materials and reaching out at the right time so that you can experience a warm and supportive reception and result from your outreach.

Be your own PR firm, save $$$!
07:48
+ Outreach and follow up
1 lecture 13:12

I had no connections at all when I moved to America and had to break in to the scene by myself. And you can too! In this video let’s get in to how to find the right people for what you want to accomplish and what to say to make them respond. Invest in building trust and people will come to you! But how do you take a bunch of complete strangers, and turn them in to warm contacts? Let’s talk about the importance of relationship building, the transience of these positions and why a NO should never seem like the end of the road. I’m going to guide you through identifying the right person to reach out to- and how to make contact for winning results.

Preview 13:12
+ Stacking Press
1 lecture 09:09

For most new brands, you have to make yourself heard without unlimited marketing budget and amazing connections. In this video we'll discuss how to build on press mentions which are low hanging fruit to make it to the big leagues.

Preview 09:09
+ Look in the mirror
1 lecture 05:46

Fashion and accessories are very crowded and competitive markets. You may have done a great job putting together your collection, but if someone else is doing the same thing you need a way to stand out. If you’re pitching following all the guidelines we talked about in the previous videos, with a compelling elevator pitch, great images, and to the right channels at the right time and no-one is responding, it’s time to do a little inner soul searching. In this lecture we'll review how to asses where things might be going wrong and build up the tools to fix it!

Preview 05:46