In this lecture I summarize the main talking points from lectures 2, 3 and 4 and use them to explain why Record Labels have such a major influence on the music industry in general. I also explain the key role that they play when it comes to music marketing   

In this lecture I provide a breakdown of the key skills and attributes that record labels tend to look for in modern music artists. The purpose of this lecture is to help you to understand how you can “fit the profile” of a commercially viable music artist

In this lecture I recap on some of the content contained in lecture 1 and explain why establishing the right mindset is such an important part of career development. I also present a number of case studies that prove the benefits of having a positive mental attitude

In this lecture I expand further on the contents of lecture 6 and show you how you can begin formulating a workable strategy for progressing and succeeding in the modern day music industry. This lecture lays the foundation for sections 3 and 4 of the course

In this lecture I explain why performing live is such an important component of artist development. I also explain how it can help you to establish credibility, gain media exposure, and develop relationships with other industry professionals

In this lecture I explain why stage fright is so common in the performing arts. I also explain the environmental and psychological factors that cause it and provide a list of useful strategies that you can use to combat and control it

In this lecture I explain why an artists stage presence has a significant bearing on how an audience reacts to their performance. I also provide a list of strategies and tips that you can use to develop in this area

In this lecture I talk about the importance of networking and explain why building strong relationships with other music industry professionals is an essential part of career development

In this lecture I list the main reasons why artists encounter rejection during the early stages of their careers. I also use specific case studies to explain the difference between criticism and constructive feedback

In this lecture I explain why becoming a proficient songwriter can give a music artist a significant amount of bargaining power when it comes to negotiating record deals and publishing contracts. I also explain the causes of “writer’s block” and the steps you can take to combat it

In this lecture I talk about the multi-faceted nature of music marketing in the digital age. I also stress why it’s important to avoid a “one size fits all” approach and why understanding your audience demographics is the best way to formulate an effective marketing plan

In this lecture I continue to talk about the importance of identifying your target audience and explain why profiling your fans is a great way to hone your artistic niche. I also provide a number of strategies you can use to create your ideal fan profile

In this lecture I talk about fan engagement and the various ways you can interact with your audience on social media. The strategies that I share in this lecture are designed to help you to build and develop a good long-term rapport with your audience

In this lecture I talk about the role of video production and why it’s such a crucial part of driving brand awareness in the modern digital age. I also outline why the creation of video content is a critical component of modern music marketing

In this lecture I discuss the key differences between marketing and branding and outline the steps you can take to influence how your audience perceives your artistic image and persona

In this lecture I explain why having a dedicated website is a crucial part of marketing and driving brand awareness. I also share some tips and strategies for ensuring that your website is laid out effectively. I conclude the lecture by recommending an automated website builder that will enable you to launch your own website quickly and easily

In this lecture I explain why building a list of email subscribers is the number 1 marketing strategy used by the majority of mainstream music artists. I also outline some of the key advantages that email communication has over social media  

In this lecture I show you how to set up an auto responder to build your database of email addresses. I’ll also show you how you can use your auto responder to streamline and personalize the emails you send to your subscribers

In this lecture I provide a detailed explanation of creative copyright and outline the steps that you can take to ensure that your musical material is protected by copyright law

In this lecture I expand on the contents of lecture 23 and walk you through all of the exclusive rights that you automatically hold as the author and creator of original musical works

In this lecture I explain how mechanical copyright pertains to recorded sounds. Or in other words, the copyright that protects the musical performance contained on a physical CD or downloadable MP3. I also include a case study to help differentiate mechanical copyright from creative copyright

In this lecture I explain the role that music-publishing companies play when it comes to ensuring that songwriters and composers receive royalty payments. I also outline the potential benefits of aligning with a music-publishing company

In this lecture I cover the 5 main types of record deals that Record labels generally offer to new artists and explain the main contractual conditions that are commonly found within each one

In this lecture I talk about effective campaigning and how to work in an organized and active way towards securing a record deal. I also share some strategies that you can use to strengthen your eligibility

In this lecture I explain why negotiation is hugely important when it comes handling contractual dealings. I also share some strategies that you can use when negotiating any contractual offers you may receive from a major record label