How to Generate Leads for Sales Beginners
What you'll learn
- The traditional sales process
- The conscious selling concept
- How the conscious selling concept affects the sales cycle
- Traditional lead generation
- The 6 alternative lead generation strategies you should use today to increase your sales revenue
- How to practically apply the 6 strategies to your business or sales job
Lead generation is the first and undoubtedly one of the key functions in the sales process.
For companies who sell services of products, they rely heavily on being able to generate leads that convert int he shorted possible time and have continuous activity from identifying potential customer, outreaching to those customers, and converting them to paying customers.
Selling with Heart is the complete framework on how to sell consciously and taking your business to an entirely new revenue generation level.
As a subset of the book, this course focuses on how to generate leads at the beginning of the sales process.
We will look at proven approaches that covers both inbound and outbound lead generation...beyond cold calling that small business owners, entry-level sale professionals, and even experienced sales professionals can use to boost their sales. ‘
The course zooms on six strategies specifically, also presenting case studies or scenarios of application so that you can apply directly to your current sales routine.
Beyond lead generation, a quick glance of some important sales management concepts to help you with planning your sales approaches.
Please complete the activities to make sure you are firmly grasping the information that is shared in the course.
Who this course is for:
- For entry-level sales professionals
- Small business owners
- Business and marketing students
- Anyone interested in learning basic sales concepts
Cleopatra Ogharadukun is a seasoned business and partnership development professional, specialized in growth strategies for corporate and individual clients alike.
Cleopatra is also the founder and CEO of Runna Technologies Limited; overseeing end-to-end business strategy, go-to-market strategy, product management, and more importantly investor and partner relationships.
Cleopatra has worked with some of the world’s largest financial advisory and research firms in Africa and the Middle East, such as deVere Group, Carrick, and Nielsen – handling business development and client relationships, spanning over 8 years.
She curates The BDC Podcast; A weekly podcast dissecting business development strategies for career and business success.
Cleopatra expects a Master of Business Administration (MBA) from Guglielmo Marconi University, Italy, and holds a Bachelor of Business Administration (BBA) from the University of Cape Coast. Ghana.
She has received certificates from The University of Witwatersrand, International Business Management Institute, and Harvard Business School Online in result-based project management, and technology entrepreneurship.