Crowdfunding for Watches: Step-By-Step Guide to Get Funded

Name: Crowdfunding for Watches: Step-By-Step Guide to Get Funded
Rating: 4.4 (39 reviews)

Practical Guide how to succeed with Crowdfunding for your Watches or any Product (Pre, During, Post Campaign Strategies)

Created byJahn Karsybaev

Last updated 4/2017

English

English [Auto],

What you'll learn

Learn how to raise funds for your Watch business using KickStarter
Understand the key elements of a well-organized Campaign
Obtain a Step by Step guide on how to launch a successful Watch Campaign
Learn how and where to promote your Campaign
Obtain the Steps for Pre, During and Post the Crowdfunding Campaign

Course content

5 sections • 44 lectures • 1h 22m total length

Introduction0:56
Crowdfunding can be a great source for raising initial capital, building a base of new customers or simply increasing the brand awareness for your company. I have successfully utilized KickStarter to launch, fund and distribute many Watch Collections and I am confident that there are many entrepreneurs who can benefit from these lessons. There are many courses on Basics of Crowdfunding and How to Become a Millionaire using Crowdfunding but none of them succeed in providing relevant and direct lessons. I have personally planned, created and executed 4 KickStarter Campaigns that you can easily search for and I have designed this course based on these experience only. No fluff, just practical and relevant information for you to use.
Overview1:03
About Instructor2:23
I am the founder of Miami Watch Company - watch manufacturing company for microbrands. In addition to OEM, we specialize in helping companies develop and executive Business Strategies, including Crowdfunding. Miami Watch Company owns:
Stranger Watches
Amir Watches
I have raised over $200K using KickStarter for both of these companies and I am here to share valuable lessons with you.
Table of Contents and Course Breakdown0:47
What is Crowdfunding?3:58
Why Crowdfund?2:15
Selecting the Platform1:42

Before the Campaign0:44
Identify the importance of pre-launch activities and implement an action plan to set up your crowdfunding campaign for success before you launch.
Funding Objectives2:32
This chapter covers the basics for establishing your Funding Objectives
Campaign Duration2:36
Fulfillment Strategy2:00
Campaign Too Successful1:23
What If Campaign Fails1:12
What You Will Need2:31
Prepare your crowdfunding for watches by securing freelancers for photography, videography, and graphic design, and align your campaign story with professional editors to craft clear visuals and messaging.
Pre-Launch Marketing Plan6:16
Build momentum before launch by executing a pre-launch marketing plan that spans blogs, review sites, forums, social media, offline events, and email campaigns.
Executing Your Marketing Plan2:34
Press Release1:41
Campaign Structure1:19
Campaign Essentials and Your Video2:48
Headline Title and Campaign Story1:46
Your Product and Technical Specs1:59
Describe your watch's unique materials and inspiration to engage backers, then detail technical specs: case materials, dimensions, movement, glass, dial features, crown, case back, and accessories for the campaign timeline.
Campaign Timeline1:51
Rewards and Perks2:35
Stretch Goals and Examples2:15
About the Company Section1:37
Gallery and Look Book1:01
FAQ Section0:55
Explore the faq section to address backers' questions, set expectations, and outline warranties, plan-b options, and post-campaign outcomes.
Budget1:46
Plan your campaign budget by obtaining quotes from a creative team and estimating marketing costs for blogs, social media, and giveaways. Set aside 15–20% of your funding goal for marketing.
Pre-Launch Checklist0:49

Marketing Plan Execution3:21
Execute the marketing plan after launch by notifying bloggers, updating website links, promoting posts on social and email, running a giveaway, and seeking feedback from similar campaigns.
Campaign Updates3:09
Campaign Monitoring1:13
Dealing with Cancellations1:35
KickStarter Campaign Use Case Study4:45
In this lecture, we will spend some time studying the actual campaign that was executed by the instructor: Thoroughbred Timepiece Collection
KickStarter Campaign 2 Use Case Study2:50
Section Summary and Checklist1:03

After the Campaign0:25
Action Plan - Funded0:50
Action Plan - Not Funded1:05
Learn how to handle a not funded crowdfunding campaign by staying transparent, reflecting on lessons learned, expressing gratitude, and regrouping to re-analyze and launch a stronger campaign.
What to Expect1:26
Communication with Backers and Updates1:40
Marketing Tactics1:11
Develop a plan to sell remaining watch units using preorder backer strategies, exclusive rewards for backers, and ongoing outreach to blogs and forums to boost brand recognition and campaign success.

Requirements

Students should be willing to learn new techniques and methods
Entrepreneurs should have passion for watches
Entrepreneurs should have a vision for their Watch Company
Students should have basic understanding of Crowdfunding

Description

Funding your startup is not easy, but it’s not impossible. One of the most effective ways to secure funding for your company and gain customers is through Crowdfunding. In this course, I share practical guide on how to raise funding, based on my own successfully funded Watch campaigns.

This is not another course of Basics of KickStarter or How to Get Rich through Crowdfunding. This course provides a Step-by-Step guide on how to prepare a Strategy and execute it effectively to achieve your Funding Goals with specific examples and use cases on my own Watch campaigns.

The course is broken down in 3 Sections with Action Plans:

Before the Campaign
During the Campaign
After the Campaign

I have raised over $200K using KickStarter and I am here to share what has and has not worked for me on all of my campaigns. I encourage your to Google and Search KickStarter for my Campaigns: Amir Watches and Stranger Watches.

Students who sign up for this course will also receive:

my other Udemy Course "Watches: How To Design, Manufacture & Build a Brand" at 50% OFF
exclusive Discounts on Marketing Services from Top Blogs mentioned in this Course

Who this course is for:

This course is for someone who aims to launch a Watch Company with limited initial capital
This course is meant for Entrepreneurs who seek funding for their Watch business
This course is also for existing Watch Entrepreneurs who want to increase Sales and Brand Awareness
This course is for anyone who wants to utilize the power of Crowdfunding to bring their project to life
This guide will help anyone prepare an effective Plan and execute it flawlessly
This course will increase your chances of succeeding with Crowdfunding

Crowdfunding for Watches: Step-By-Step Guide to Get Funded

What you'll learn

Explore related topics

Course content

Introduction and Course Overview7 lectures • 13min

Before The Campaign22 lectures • 44min

During the Campaign7 lectures • 18min

After the Campaign6 lectures • 7min

Conclusion and Resources2 lectures • 1min

Requirements

Description

Who this course is for: