
Define your ideal client avatar as a detailed, single-person profile to guide content and offers, then expand to multiple buyer personas as you gather primary and secondary data.
Define your niche with three to five core pillars guiding macro and micro topics for your ideal client, then craft three content types, entertaining, educational, and empowering.
Discover why niching matters for new coaches and how narrowing to a focused ideal client boosts credibility, testimonials, and profitability, while enabling a pivot when needed.
Define your niche by tapping your expertise and audience, conduct market research, and establish 3–5 content pillars to guide an 8–12 week growth plan.
This course is a beginners guide for newly qualified coaches looking to start their online coaching business and stand out from the crowd. We've "been there, done that" when it comes to choosing a profitable niche for our online coaching businesses and we've learned from the numerous mistakes we made along the way. We've packed all of the lessons we've learned along the way into this bite size course so that you will save heaps of time, energy and money when first starting out in your online coaching business. This course will help you get off to the best start, build a solid foundation and allow you to jump ahead of thousands of other coaches trying to stand out and gain clients in a busy industry.
We'll cover everything you need to know from the basics of why niching down is so important from the beginning, to how to find your Ideal Client Avatar and what you should be looking for when it comes to content creation and standing out from your competition. We'll also cover what to do if you feel the need to pivot your niche so that you're not stuck with the niche that you choose for ever.
This course also comes with a handy downloadable workbook to help you get your ideas down on paper and guide you in the right direction to finding your profitable coaching niche.