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Land and Expand Growth Tactics for Freelancers (ALL LEVELS)
Rating: 5.0 out of 5(8 ratings)
114 students

Land and Expand Growth Tactics for Freelancers (ALL LEVELS)

Deepen client relationships and expand your contract value
Created byStefan Palios, Fabian Tröltzsch
Last updated 1/2023
English

What you'll learn

  • Understand the differences between upsells, cross-sells, and retainers
  • The questions to ask clients to uncover expansion opportunities (so you can make more income)
  • How to pitch expanding your client work without seeming needy or sleazy
  • Common mistakes freelancers make that can ruin expansion opportunities (and how to avoid them)
  • How to mix upsell, cross-sell, and retainer strategies for maximum income growth

Course content

2 sections • 10 lectures • 53m total length

  • What we cover in this course + who it's for1:01

    Hey! We're your instructors, Fabian and Stefan. We each built our own successful freelance business and between us have helped thousands of freelancers make more money.


    In this video, we're covering

    • The key outcome of this course

    • Who we built the course for

  • The Secret to Making More Money as a Freelancer: What is BETTER Income?4:02

    The secret to making more money as a freelancer is to make "better" income. Or "more profitable" income. But what is that?


    In this video, we're explaining:

    • The 3 ingredients of "better" income

    • Why upselling, cross-selling, and retainers are "better" income

  • The 5 Biggest Mistakes Freelancers Make with Upsell / Cross-Sell / Retainers5:58

    Freelancers: Don't make these mistakes!

    1. Dollar-sign eyes

    2. Squealing nothingness

    3. Overcomplicating

    4. Mixed up priorities

    5. The no-brand freelancer

  • Introduction to the Upsell, Cross-sell, and Retainer (UCR) Methodology4:11

    Upselling, Cross-selling, and Retainers (UCR). You know it means better income, but what's the strategy? How do you actually make that better income?


    In this video, we're covering:

    1. Defining upselling

    2. Defining cross-selling

    3. Defining retainers

    4. What to expect in the rest of the course (in detail!)

Requirements

  • You need to be an active freelancer with at least one client (part-time or full-time is ok!)

Description

If you've ever dreamed about working with a select roster of clients, each continually paying you more than they did in the past, this course is for you.

It's WAY more profitable to grow your current accounts versus try to find new clients all the time. But how do you do it? That's what this course will teach you.

Growing with existing clients is about deepening your relationship, building up more trust, and making sure they know they can turn to you.

But when it's time to grow the financial side of things, you have to do it in one of three ways: upselling, cross-selling, or retainers.

We dive deep into:

  • The right questions to ask so your clients reveal growth and expansion opportunities to you.

  • How to pitch yourself so you're the obvious solution to your clients' problems.

  • Pitfalls to avoid that could ruin your chances at growth.

If you want to make more money with current clients, check out the preview videos and join the course. We can't wait to work with you!

ABOUT YOUR INSTRUCTORS - STEFAN

Hey! I'm Stefan. I built my own freelance business to multi-six figures and I've helped over 1,000 freelancers grow their income, free up their time, and take control over their businesses.

ABOUT YOUR INSTRUCTORS - FABIAN

Hi! I'm Fabian. I'm an entrepreneur and coach. I've helped hundreds of freelancers build 6- and 7-figure businesses on top of running my own freelance job matchmaking platform.

Who this course is for:

  • For freelancers who want to make more money from existing clients
  • For freelancers who want to deepen their client relationships

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